Zapier: Automation for everyone

Zapier

Never miss a lead, even when your team is offline, with Zapier—the tool connecting all your apps into one workflow to optimize your sales funnel.

Meet the Team

Gina King

Zapier

Senior Communications Specialist

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Adriana Amaya

Superside

Creative Lead

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Luis Morett

Superside

Creative

Juliana Paba Barreto

Superside

Creative Project Manager

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Luisa Muñoz

Superside

Creative

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Pamela Orellana Rosa

Superside

Creative Project Manager

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Zapier customers are using easy automation for their mission-critical work.
Zapier Team

Describe the brief or inspiration behind your project/campaign. What was your team tasked with?

Last year, Zapier underwent a rebrand (https://brand.zapier.com/), and we wanted to ensure that our presentation for Webby Awards 2022 continued our new brand theme and narrative.

Walk us through your process. What steps did you take to bring your idea to life?

Process
Zapier sent over our 2021 Webby presentation and our new rebrand to the Superside team as a way for them to see what we did in the past and what we're looking to create. We also mentioned in a meeting with the Superside team that we wanted this project to highlight how our customers are using easy automation tools, and put them at the forefront of our presentation.

Why it was important for you to solve this challenge. Why now?

Challenges
Zapier's mission is to make automation work for everyone so that every person and every business can move forward at growth speed. With this project we wanted to show everyone that regardless of your organization size, Zapier is the automation platform you need to scale quickly and effectively.

Describe your process for creating award winning B2B work. How is creativity at the center of how you work?

B2B Creativity
With Superside, I met with Juliana and told her that we wanted to highlight our customers for this project. Zapier customers are using automations in exciting ways that should be highlighted. Lastly, I told the Superside team that as long as they stayed within our new brand design, they had full creativity to execute this presentation.

A lot of teams have challenges keeping a campaign idea simple, especially if multiple contributors were involved. How did you ensure that your project remained true to the idea and on brand all the way from brief to launch?

Execution
Zapier worked with Superside for this project. We initially had a creative brainstorm where I told them what I'd like see but gave them all of the creative freedom so long as they stay with in our new brand redesign. In order to ensure that project remained on brand we had several asynchronous rounds of feedback where Superside would send over the deck and I would provide recommendations on what we should add and strike.