What began as a standalone category has now fully broken containment. From dedicated honors like AI Experiences and AI Innovation to AI recognitions across Advertising, Websites, Apps, Video & Film, and beyond, AI-powered work is competing across the entire show. The line between “AI” and everything else on the Internet is quickly disappearing.

Nominees like Claude Code, Google’s NotebookLM, Flow, and Gemini, ElevenLabs, Waymo, TurboTax’s ChatGPT integration, and Amazon’s health AI appeared across product, experience, and campaign work alike.

Anthropic captures this shift in full. Appearing as a product with Claude Code, as an advertiser with “Keep Thinking,” and as the client brand with Mother London’s A Time and A Place, the company is competing across entirely different disciplines at once.

The companies building AI aren’t just tech leaders, they’re becoming some of the most ambitious creative brands on the Internet.

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Cast your vote in the 2026 Webby People’s Voice Awards to help your favorite teams and innovations win big! Vote now at vote.webbyawards.com through Thursday, April 16th.