The past decade or so has seen a rush of organizations big and small begin to grapple with taking and expanding their businesses online—from figuring out social media to navigating targeted marketing to keeping up with ever-changing tech, etc.
Today, consumers expect brands to be wherever they are, digitally speaking, which is a huge and recent shift. Given the rapid pace of the Internet, the next big shift(s) aren’t far off.
With an eye toward the future, The Webby Awards, in partnership with Epsilon, spoke to four technology leaders at large companies—including Therron Hofsetz, Director of Enterprise Applications, Holland America Line; Richard McDonald, President, Epsilon Agency; Chris Harrison, CTO, Epsilon; and Kajal Narasimha, Managing Director of Personalization and Engagement, United Airlines—about the Internet technologies and trends that will present the biggest opportunities and challenges in 2017 and beyond.
“ We need to create digital experiences as good as the analog experiences passengers have with us on board our ships.”