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Webby Rankings January 15, 2021

The Webby Agency Index

The index showcases the top 5 advertising agencies honored at the 24th Annual Webby Awards.

IN ITS SECOND YEAR, our annual Webby Industry Index series showcases the companies creating the highest caliber of work across their industries. Companies have been separated by their respective industries; The Webby Agency Index highlights the world’s best advertising agencies with the most projects honored in the 24th Annual Webby Awards. In addition, we’ve highlighted a few pieces of work created by each of the featured companies. Read the full Industry Index series to see this year’s best Media CompaniesProduction CompaniesPodcastsGame CreatorsBrands, and Tech Brands..

HOW IT WORKS: We analyzed which industries were most represented during the 24th Annual Webby Awards, and ranked the top five companies produced the highest performing work. Since 1997, creative work honored at The Webby Awards have set the standard for innovation and use of new technologies in marketing.  To reflect this growth, our index ranks the top 5 agencies honored. *Companies are listed with the highest-performing agencies top to bottom.

BBDO New York leads the competition with 13 wins, 11 nominations, and 4 honors, moving up from its second place ranking in our previous index. During the 24th Annual Webby Awards, agencies competed with a wide range of work, most notably with advertising campaigns, as well as a few interactive experiences.

The Best Agencies

1. BBDO New York 

Coming in at the top of the list is BBDO New York, the 2020 Webby Agency of the Year. With 13 collective wins, 11 nominations and 4 total honors, BBDO swept the competition with outstanding projects like The New Yorker Caption Contest (Webby and People’s Voice Winner for Promotions & Contests in Social, THINX – MENstruation, and more.

2. McCann New York 

Close behind, McCann New York also produced some of the year’s best digital marketing. Check out a few standout projects from the agency, like Generation Lockdown, and Changing The Game, a multiple 2020 Webby and People’s Voice Winner in Games. Even more, McCann Worldgroup was named the 2020 Webby Network of the Year.

3. Droga5

The award-winning agency is no stranger to great Internet. At the 24th Annual Webby Awards, Droga5 took home honors for projects like The Truth Is Worth It, 2020 Webby Winner for Best Video Campaign, and Quest For The Throne.

4. R/GA

Dive into a few of R/GA’s Webby-recognized campaigns made for all platforms, including Roo High School, 2020 Webby Winner for Health & Fitness in Social, as well as Nike – PLAYlist.


BASIC® is known for the high-quality and well-designed websites they create for clients around the world. For a little inspiration, dive into their projects honored at The Webby Awards, including BASIC® — MOVES., and Murad, the 2020 People’s Voice Winner in Fashion & Beauty. 


The companies listed in the Webby Agency Industry Index represent the world’s leaders in digital marketing. Read the full series to see which brandsagencies, technology companiesmedia companiesproduction companiespodcasts, and game designers ranked the highest in the 24th Annual Webby Awards.

To join the best podcasters in the world, enter the 25th Annual Webby Awards. The Extended Entry Deadline and last chance to enter is Friday, February 12th!