Webby Rankings January 15, 2021

The Webby Podcast Industry Index

The latest index showcases the top 10 podcast companies honored at the 24th Annual Webby Awards.

IN ITS SECOND YEAR, our annual Webby Industry Index series showcases the companies creating the highest caliber of work across their industries. Companies have been separated by their respective industries; The Webby Podcast Industry Index highlights the audio producers with the most Webby-recognized projects across all categories in the 24th Annual Webby Awards (2020). In addition, we’ve highlighted a few pieces of work created by each of the featured companies. Read the full Industry Index series to see this year’s best Media CompaniesProduction CompaniesGame CreatorsBrandsAgencies, and Tech Brands

HOW IT WORKS: We analyzed which industries were most represented during the 24th Annual Webby Awards, and ranked which companies produced the highest performing work. For the podcast industry index, we included the top 10 creators in audio storytelling to better reflect the proliferation of medium. Podcast entries are the fastest growing category in The Webby Awards, with a 55% increase in submissions in 2020.  *Companies are listed with the highest-performing podcast creators top to bottom.

Over the past four years the podcast industry has witnessed exponential growth. In 2020 alone, audio streaming services like Spotify saw a 200% increase in podcast consumption hours, according to its latest earnings report. Both PRX and Wondery made this year and last year’s index, with PRX moving from first to fifth. Non-media outlets, including Color Of Change, HBO, and Netflix received high honors, reflecting an uptick in podcast production by brands and organizations.

The Best Podcast Creators

1. Vox Media 

2. Luminary

3. HBO

4. Color Of Change

5. Stitcher

6. PRX

  • Criminal: 2020 Winner & People’s Voice Winner, Crime & Justice
  • Passenger List2020 People’s Voice Winner, Scripted (Fiction)

7. Wondery Media

8. Netflix

9. Twenty Thousand Hertz

  • Twenty Thousand Hertz2020 Winner & People’s Voice Winner, Science & Education, Nominee, Television & Film

10. OSM Audio

10. ESPN Films


The companies listed in the Podcast Industry Index represent the world’s leaders in audio storytelling. Read the full series to see which brands, media companies, agencies, and game designers ranked the highest in the 24th Annual Webby Awards.

To join the best podcasters in the world, enter the 25th Annual Webby Awards. The Extended Entry Deadline and last chance to enter is Friday, February 12th!