From The Content Creators Behind The Webby Awards March 2, 2017

Webby Brand Studio

The Webby Brand Studio deploys The Webby Awards' proven digital-storytelling skills to develop and distribute creative content and campaigns for leading global brand partners.

Who We Are

Webby Brand Studio is the brand marketing unit of The Webby Awards that creates video content and experiences on behalf of The Webby Awards and its brand partners, celebrating the power, ingenuity, and reach of the Internet.

Our Capabilities

Strategy and Ideation
The Webby Awards creative and production teams work together to craft original, custom content ideas based on partners’ messaging, focus, and goals.

Content Creation
Webby Brand Studio handles all aspects of content creation, from conceptualizing look, feel, and functionality of a campaign, to creating custom videos, editorial content, social, graphics and beyond.

A unique and comprehensive distribution strategy is crafted for all work and shared widely using Webby Awards media including newsletters, social media, website features, etc. We will craft the distribution plan that is perfect for your custom execution.


The Webby Awards helps brands reach a dynamic audience of digital influencers. From the biggest digital influencers in the world to industry leaders and pioneers, The Webbys helps brands effectively connect with individuals and companies that are shaping our digital world. The Webby Awards engages millions of Internet enthusiasts, and thousands of industry leaders who enter work for the chance to be the “best of the Internet,” all while generating billions of media impressions.

Branded Content:

Instagram All Stars:
Together with Instagram for Business, The Webby Awards has created a new editorial interview series featuring this year’s best Webby-winning projects for Instagram.

The series included interviews with five Agencies and Brands who used Instagram to give us some of the year’s most innovative, experimental, and thoughtful Webby-winning projects including: Burberry, Annex88, BBDO NY, Saatchi & Saatchi LA and Mother New York. 

Learn more about the Webby x Instagram All- Stars

Instagram All-Stars


Webby For Good in partnership with WP Engine
The Webbys, in partnership with WP Engine, launched the annual “Webby for Good” in 2017 to tell the stories of Webby-honored companies and organizations that are creating impactful and extraordinary work promoting social good.

Now in its third year, we helped tell the unique stories of organizations that are creating real change in the world through a dynamic digital experience, video features, and custom social asset creation.

Check out the Webby For Good Gallery 


Webby Fifty in partnership with Grey Goose:
Working with Grey Goose to create a custom content program as part of its iconic Fly Beyond campaign, the Webby Brand Studio crafted an ambitious, immersive video experience to highlight the motivation and drive that led 50 industry luminaries to create award-winning, globally celebrated work. This campaign was also seamlessly integrated into the 19th Annual Webby Awards, along with prominent Grey Goose branding and signature cocktails.

Check out The Webby Fifty

Webby Fifty in partnership with Grey Goose


Google UK – Lovie Letters:
On behalf of The Lovie Awards (the European sister program of The Webbys), Webby Brand Studio works with Google UK each year to tell behind-the-scenes stories of Lovie Winners, who represent Europe’s greatest creative minds, activists, entrepreneurs, marketers and innovators, through a unique video interview series and online showcase.

The Lovie Letters explores the passion, dedication and hard work (read: late nights, coffee, beers and tears) that goes into creating award-winning work. In addition to being displayed in a beautiful, custom-built showcase website, The Lovie Letters video interviews are prominently featured on the big screen each year at The Lovie Awards Show.


Google UK - Lovie Letters


Digital Builds:

YouTube Ads of the Year:
Webby Brand Studio has produced the now-famed YouTube Ads of the Year program since YouTube’s 10th Anniversary in 2015. The program has been wildly successful, engaging industry heavy hitters, celebrities, and passionate Internet consumers who watch and vote on the best YouTube Ads of the Year. In 2016, the 10 day program had nearly 500k page views and 300k unique users with 195 million social media impressions and great press attention.

YouTube Ads of the Year


Vitamin T Career Hub:
For the past five years we’ve worked with Vitamin T, a creative career talent agency, to help them reach our audience of creatives. Through the multi-year partnership we produced content and videos. In our most recent year of the partnership we build a hub to house all of the Vitamin T x Webby content created through the years.

Check out the Career Hub here

Vitamin T Career Hub


Event Based Activations

Amazon Prime Video:
To showcase the Webby Winning work around the Amazon Original, The Marvelous Mrs. Maisels, Amazon Prime Video and the Webbys created a special moment during the 23rd Annual Webby Awards were delivery people dressed in-character handed out custom Black and White cookies to Webby Winners and VIPs.

Amazon Prime Video at the 23rd Annual Webby Awards

Video Campaigns

YouTube Creators for Change:
The Webby Awards worked with YouTube’s Creators for Change program to celebrate creators who are using YouTube and the Internet to tackle social issues and promote awareness, tolerance, and empathy in the world. The work profiled change makers who are addressing such issues as empowering women, supporting diversity and tolerance online and off, and generally delivering on the promise of making the world a better place for all.

YouTube Creators for Change

To work with Webby Brand Studio, contact Alex McGrath, VP of Sales and Brand,