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15th ANNUAL WEBBY AWARDS NOMINEES UNVEILED
New York, NY (April 12, 2011) – The interactive advertising nominees for the 15th Annual Webby Awards include a
diverse mix of groundbreaking campaigns that achieved wide critical and popular acclaim, including “Google Instant with Bob Dylan”
(Google Creative Labs), “Old Spice Response Campaign” (Wieden+Kennedy), “A Hunter Shoots A Bear” (BUZZMAN), “Toyota Sienna’s Swagger
Wagon” (Saatchi & Saatchi LA), “The Human Jukebox” (Akestam Holst), and “Pay With A Tweet” (R/GA).
Reflect the increasing star power of interactive advertising, several web-based campaigns featuring celebrated musicians and
actors earned nods, including “Doritos Late Night” with Rihanna (Goodby, Silverstein & Partners), “Pieces of Katy” with Katy Perry,
“The Conan Blimp” (Team Coco Digital), “Mad Men Yourself” (Deep Focus), and OK GO’s “This Too Shall Pass” (The Mill), a wildly popular
music video (26 million views) cleverly sponsored by State Farm.
While Academy judges like R/GA’s Bob Greenberg, Ogilvy’s Lars Bastholm, Crispin Porter + Bogusky’s Alex Bogusky, and AKQA’s
Rei Inamoto will select Webby Awards winners, millions of people around the world will also help decide who takes home a Webby by
voting in The Webby People’s Voice Awards. Fans have until April 28th to vote at http://webby.aol.com.
Winners will be announced on May 3rd and honored at a star-studded ceremony
in New York City on June 13th, where they will deliver five-word speeches in the tradition of past victors like Al Gore (“Please don’t
recount this vote.”) and Jimmy Fallon (“Thank God Conan got promoted”).
The ceremony will be broadcast live online; viewers at home will have not just a front row seat, but the ability to participate and
shape the show as it unfolds.
The ceremony will also mark the culmination of Internet Week New York 2011, a weeklong festival celebrating digital culture that’s expected to draw
20,000 people to over 200 events throughout New York City.
Several campaigns earned multiple nods including: “A Hunter Shoots A Bear” by BUZZMAN (3 nominations: Best Use of Online Media, Online Guerilla & Innovation,
Rich Media: Promotional), “Old Spice Response Campaign” by Wieden+Kennedy (3 nominations: Best Use of Social Media, Viral Marketing, Integrated Campaigns),
“Toyota Sienna’s Swagger Wagon” by Saatchi & Saatchi LA (2 nominations: Best Integrated Media Plan, Online Campaigns), and “Nike+ City Graffiti Challenge”
by Boondoggle Amsterdam (2 nominations: Integrated Campaigns, Online Campaigns).
Goodby, Silverstein & Partners’ 10 nominations put the agency in contention for the Agency of the Year Award, which will be presented to the agency that performs
the best across all Webby Awards categories. Agencies receiving multiple nominations include: R/GA (9), Ogilvy (8), DDB (6), BBDO New York (6), Saatchi & Saatchi (5),
and TBWA (5).
“This year, the advertising industry produced truly innovative and clever online campaigns that shaped the popular culture like never before,” said David-Michel
Davies, executive director of The Webby Awards. “We’re excited to see which campaigns the public votes for in The Webby People’s Voice Awards.”
For information on nominees in other Webby Awards categories, including Websites, film and video, Apps, and mobile content, visit webbyawards.com/press/press-releases/.
PricewaterhouseCoopers provides vote tabulation consulting for The Webby Awards.
About The Webby Awards:
Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring
excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile and apps. Established
in 1996, the 14th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The
Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards
include: Microsoft Expression; AOL; YouTube; Pepsi; Aquent; Yahoo!; HP; Sony Electronics; .CO; Corbis Images; Rackspace Hosting;
Motorola; Southwest Airlines; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; Museum of the Moving Image; Behance;
Business Insider; Time Out New York; paidContent and The Guardian.