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25TH ANNUAL WEBBY ADVERTISING, MEDIA, & PR NOMINEES ANNOUNCED

DROGA5, MCCANN NEW YORK, BASIC, R/GA, WIEDEN+KENNEDY, TBWA\MEDIA ARTS LAB, GOODBY SILVERSTEIN & PARTNERS AND BBDO NEW YORK AMONG THOSE NOMINATED AGENCIES IN CONTENTION FOR WEBBY AGENCY OF THE YEAR AWARD

FOR IMMEDIATE RELEASE

Media Contact:
Sunshine Sachs
webby@sunshinesachs.com
212-691-2800

Voting for People’s Voice Awards Kicks Off Today at http://vote.webbyawards.com

NEW YORK, April 20, 2021 – The International Academy of Digital Arts & Sciences (IADAS) today announced the Nominees for The 25th Annual Webby Awards. Among those recognized this year in the Advertising, Media & PR categories are 360i, 72andSunny, AKQA, Cheil Worldwide, David&Goliath, Edelman, FCB, FRED & FARID, Heimat Werbeagentur GmbH, Leo Burnett, Mother New York, Phantom, Ogilvy, Serviceplan, Taxi Toronto, The Martin Agency, The Monkeys, Weber Shandwick, and Work & Co. 

The contenders for this year’s Agency of the Year are those agencies that earned more Webby Awards nominations across all categories than any other agency. Leading the nominees are Droga5 with 16 nominations. They are joined by McCann New York (12 Nominations), BASIC (11 Nominations), R/GA (11 Nominations), Wieden+Kennedy (11 Nominations), TBWA\Media Arts Lab (10 Nominations), Goodby Silverstein & Partners (10 Nominations), and BBDO New York (8 Nominations).

“This past year has been nothing short of a roller coaster for the advertising industry, and yet the breadth of work in the campaigns that were recognized represents ambitious ideas by resilient creators,” said Claire Graves, President of The Webby Awards. “This year’s work showcases the ingenuity and creativity it takes to help the world stay connected during challenging times.

All Nominees are eligible to win the Internet industry’s two most prestigious awards: The Webby Award, selected by the Academy, and The Webby People’s Voice Award, voted on by Internet fans around the world at http://vote.webbyawards.com. Voting for The Webby People’s Voice Awards is open now until Thursday, May 6, at 11:59 PM (PT)

Once again, so many brands and campaigns were dedicated to making an impact in the world, The Webbys saw powerful public service and activism and CSR work that helped shine a light on pressing issues, including Nominees: Verified: Fighting COVID-19 Misinformation (Purpose), #IStayHomeFor (McCann Worldgroup), Share For Her – RISE (David & Goliath) and Google – Black-Owned Friday (BBH New York).  

Noteworthy campaigns and projects combined incredible creative concepts with the innovative use of tech and media platforms to deliver unforgettable and engaging experiences. Nominees include Pedigree Dogs on Zoom (BBDO New York), She Can STEM Concert (Deloitte Digital), The OREO Doomsday Vault (360i), Xbox Series X: Made From Dreams (215 McCann), Spotify – Get the Family On (72andSunny), The Greatest Gift (Goodby Silverstein & Partners), Budweiser Messi 644 (Deutsch NY), #LaborDayOn (Droga5), Good Humor: A New Jingle for a New Era (Edelman), Not Just A Cadbury Ad (Ogilvy), You Can’t Stop Us | Nike (Wieden+Kennedy), Shot on iPhone—Vertical Cinema (TBWA\Media Arts Lab) and Missing Sounds of New York (Mother New York). 

Webby Nominees are selected by the International Academy of Digital Arts and Sciences. Members include  GE CMO Linda Boff, The Martin Agency Chief Creative Officer Danny  Robinson, Dentsu Aegis Network Global CEO Wendy Clark, Droga5 Creative Chairman David Droga, Barbarian Group Executive Creative Director Resh Sidhu, Framestore Co-founder and Global Head of VR Christine Cattano, Apple VP of Marcom Integration Nick Law, Mother’s Executive Creative Director Ana Balarin, Twitter’s Sr Director Design Richard Ting, Mischief USA CCO & Co-Founder Greg Hahn. They also select a Webby Winner in each category.

The Webby Awards received a record-breaking 13,500 entries from 50 states and 70 countries worldwide. From the thousands of global entries submitted, fewer than 10% were selected as Nominees.

Winners for The 25th Annual Webby Awards will be announced on Tuesday, May 18, 2021, culminating with an Internet celebration hosted by actress, advocate and host Jameela Jamil. Fans will be able to watch the star-studded, virtual show on-demand featuring special moments, and hallmark 5-Word Speeches from all the Winners, on Tuesday, May 18 at www.webbyawards.com.

KMPG provides vote tabulation consulting for The Webby Awards. For a complete list of Nominees and to vote for the People’s Voice Awards, visit http://vote.webbyawards.com

About The Webby Awards:

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites; Video; Advertising, Media & PR; Apps, Mobile, and Voice; Social; Podcasts; and Games. Established in 1996, The Webby Awards received more than 13,000 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include WP Engine, YouGov, BrandLive, Marketerhire (Official Career Partner) KPMG, MediaMonks, Kamp Grizzly, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, AIGA and Social Media Week.

Find The Webby Awards Online:

Website: webbyawards.com
Facebook:  Facebook.com/TheWebbyAwards
Twitter:@TheWebbyAwards
Instagram:  @TheWebbyAwards
Snapchat: TheWebbyAwards
YouTube: youtube.com/webby

Advertising, Media & PR Nomination Highlights

Public Service & Activism, Branded Content 

  • #IStayHomeFor – McCann Worldgroup
  • Sending 2020 a Big F*&% You …for a Cause! – Public Inc
  • The Public Service Banger – Colenso BBDO
  • HBO: Between the World and Me – RYOT Studio
  • 9/11 Day at Home – Getting millions to virtually volunteer during a global pandemic – Wunderman Thompson

Food & Beverage, Branded Content 

  • Budweiser Messi 644 – Deutsch NY
  • 1800 TEQUILA x FUTURE – 1800 SECONDS VOL. 2 – MATTE Projects
  • DoorDash Southside Magnolia – The Martin Agency
  • Can’t Touch This – Goodby Silverstein & Partners
  • #JIFvsGIF – GIPHY

Media & Entertainment, Branded Content 

  • Harry Potter At Home – wizarding world digital
  • ESPN – House of ’98 – R/GA
  • 40 Years A Prisoner: The Atlantic Digital Storyteller – HBO
  • Bad Boys For Life- Couples Therapy – Viacom Velocity
  • VAR Discount – NORD DDB Stockholm

Best Use of Animation or Motion Graphics, Craft

  • #wombstories – AMVBBDO
  • Gif a Little Love – Critical Mass
  • The Fight For Fair – Havas Chicago
  • #EdgarsChristmas – Jung von Matt Donau GmbH
  • Destiny 2: Beyond Light – Reveal Trailer – The Mill

Best Use of Data Driven Media

  • Running Stories – BBH Singapore
  • Stress Portraits – McCann Worldgroup Hong Kong
  • Not Just A Cadbury Ad – Ogilvy
  • 2020 Wrapped – Spotify In-House
  • Alone With Me – Spotify In-House

Best Use of Online Media

  • The Golden Oven – FCB
  • Undercover Avatar – Havas Sports & Entertainment
  • The Big Danish Bacon Pre-Roll – Hjaltelin Stahl
  • Bud Light Seltzer Chief Meme Officer – Wieden+Kennedy
  • IOViews – WMcCann

Real-Time Response Campaign, Advertising Campaigns

  • #IStayHomeFor – McCann Worldgroup
  • Don’t Hate. Imitate. – The Super Bowl Clapback – POL
  • The Isolated Cinema – Stendahls
  • Postpone your birthday – bbdo
  • Astronomical Sales – FORTUNE PROMOSEVEN LLC

Best Video Campaign, Advertising Campaigns

  • World of Warcraft: Horn of Gathering – 72andSunny
  • GEICO Sequels – The Martin Agency
  • The Dark Side of Money – N=5
  • Noodle Westerns – Iyashi
  • Match Made in Hell – Match

Best Social Media Campaign, Advertising Campaigns 

  • Bomb Pop is Not One Thing – Deloitte Digital
  • #ArbysTV: How a TikTok video led to a new Arby’s menu item – Fallon
  • Reebok #ZigTheRunway – Venables Bell and Partners
  • The Real Challenge – Mutant
  • #UNHATEWOMEN – Philipp and Keuntje GmbH

Best Integrated Campaign, Advertising Campaigns 

  • A Dad’s Job – FP7 McCann MENAT
  • John Lewis: Good Trouble – Participant
  • Citi – Now that you see me – Publicis North America
  • Be A #VILF: By Mischief @ No Fixed Address for OkCupid – Mischief @ No Fixed Address
  • Smaht Pahk – INNOCEAN USA

Online Guerrilla & Innovation, Individual 

  • Open Source Pizza – BBDO Moscow
  • The Pringles Hunger Hammer – Grey
  • Build the Vote – Sid Lee
  • Cool Ranch – Goodby Silverstein & Partners
  • Ugly Gerry – Leo Burnett Chicago

Social Video, Individual

  • Unfinished Votes – McCann Worldgroup
  • Unmute Your Voice – Alma DDB
  • Dictators: By Mischief @ No Fixed Address and Dini von Mueffling Communications for RepresentUs 
  • Grandstories | Larry’s Story – 180LA 
  • CREATURE DISCOMFORTS: LIFE IN LOCKDOWN – ENGINE

Viral Marketing, Individual

  • #LaborDayOn – Droga5
  • 2020 Wrapped – Spotify In-House
  • #SavageChallenge – 300 Entertainment
  • THE MOST FAMOUS GRILLER IN PERU – McCann Lima
  • Dictators: By Mischief @ No Fixed Address and Dini von Mueffling Communications for RepresentUs

Video Ad Longform, Individual

  • Google — Year in Search 2020 – Google Brand Studio
  • Launch It – Squarespace
  • #wombstories – AMVBBDO
  • Chain Reaction – Goodby Silverstein & Partners
  • You Love Me – Translation LLC

Video Ad Shortform, Individual 

  • Canyon of Heroes – Alto New York
  • ScissorHandsFree – bombastic
  • Keep It Real Online – Motion Sickness
  • First Visitors – bombastic
  • Groundhog Day – bombastic

Best Cause Related Campaign, PR 

  • Life Below Water – Goodby Silverstein & Partners
  • Not Another Second – RXM Creative
  • Euryethenes plasticus – BBDO Group Germany GmbH
  • Read in Color – Colle McVoy
  • True Name – McCann Worldgroup

Best Event Activation, PR 

  • Acceptance Street – McCann Worldgroup
  • Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster – Weber Shandwick
  • VAR Discount – NORD DDB Stockholm
  • The Isolated Cinema – Stendahls
  • Build with the Force – Serviceplan Group SE & Co. KG

Best Influencer Endorsements, PR

  • Budweiser Messi 644 – Deutsch NY
  • RapCaviar Day 1 Club – Spotify In-House
  • Good Humor: A New Jingle for a New Era – Edelman
  • LeBron James and LyftUp – It All Started with a Bike – Lyft
  • Budweiser – Future Official Sponsor – VaynerMedia

 

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