26th Annual Webby Awards Announce Nominees for Advertising, Media & PR

BBDO NEW YORK, JUNG VON MATT, R/GA, BASIC® / DEPT, 72ANDSUNNY DROGA5, AMONG THOSE NOMINATED AGENCIES IN CONTENTION FOR WEBBY AGENCY OF THE YEAR AWARD

Voting for People’s Voice Awards Kicks Off Today at http://vote.webbyawards.com

FOR IMMEDIATE RELEASE

Media Contact:
Sunshine Sachs Morgan & Lylis
webby@sunshinesachs.com

NEW YORK, April 5, 2022 – The International Academy of Digital Arts & Sciences (IADAS) today announced the Nominees for the 26th Annual Webby Awards. Among those recognized this year in the Advertising, Media & PR categories are 72andSunny, Droga5, Golin, INNOCEAN USA, McCann Paris, R/GA, Weber Shandwick and Wunderman Thompson UK.

The contenders for this year’s Agency of the Year are those agencies that earned more Webby Awards nominations across all categories than any other agency. Leading the nominees are BBDO New York (14 Nominations), Jung von Matt AG (15 Nominations), R/GA (15 Nominations), BASIC® / Dept (12 Nominations) and 72andSunny (11 Nominations), Droga5 (8 Nominations), TBWA\Media Arts Lab (7 Nominations), SERVICEPLAN GERMANY (7 Nominations), BBH US (7 Nominations) Goodby Silverstein & Partners (6 Nominations), Mischief @ No Fixed Address (6 Nominations) and The Martin Agency (6 Nominations).

All Nominees are eligible to win the Internet industry’s two most prestigious awards: The Webby Award, selected by the Academy, and The Webby People’s Voice Award, voted on by Internet fans around the world at http://vote.webbyawards.com. Voting for The Webby People’s Voice Awards is open now until Thursday, April 21, at 11:59 PM.

“2022 will mark a pivotal year in the history of the Internet,” said Claire Graves, President of The Webby Awards. “Witnessing the embrace of Web3 and the Metaverse, and the explosion of creativity from our Nominees in this space has been truly exciting. This year’s advertising and marketing Nominees are defining the possibilities of innovation in this new frontier, and are setting the standard of excellence for what is to come.”

This year saw an increased acceleration of agencies and brands competing to create compelling virtual engagement by experimenting with activations in the Metaverse, in hybrid virtual and IRL experiences and augmented reality. Webby Nominees across categories recognizing this work include: Gucci Garden presents Archetypes on Roblox (Gucci), Flight Of Voices (Metaverse Stage), Sneaker 0 (GoSpooky), Connecting Kylie Minogue to Fans with Augmented Reality (Meta), Verizon – Fortnite Stadium (R/GA), NYT x Google Lens | Search what you see (Hook) and Pedestal Project (BBDO).

This year’s recognized work continued to demonstrate the industry’s commitment to social impact with powerful projects dedicated to public service and activism that shine a light on pressing issues, including Sephora – Black Beauty is Beauty (R/GA), AT&T Dream in Black Rising Future Makers (Translation LLC), REFORM Alliance – Give Life Back (Droga5), Michelob ULTRA Pure Gold Earth Day – Powered By The Sun (Michelob ULTRA), Nike’s FM (Future Movement) Broadcast (Partizan Entertainment), Here’s To Perfectly Imperfect Parenting (Red & Co.) and more.

Webby Nominees are selected by the International Academy of Digital Arts and Sciences. Members include Azania Andrews, VP, Connections, Anheuser-Busch; Dino Myers-Lamptey, Founder, The Barber Shop; Katie Walmsley, President, The Blue Room, Edelman; Bharat Kumar, Executive Creative Director, Havas; Tiffany Rolfe, Chief Global Creative Officer, R/GA; Resh Sidhu, Global Director of Arcadia Creative Studio, Snap Inc; Linda Boff, CMO, GE; Merlee Cruz-Jayme, Chief Creative Officer, Dentsu International APAC; William Beck, SVP & Chief Marketing Officer, Anthem; Andrew McKechnie, SVP, Chief Creative Officer, Verizon; and Glenn Cole, Founder & Creative Chairman, 72andSunny.

Alongside Agency, this year’s Webbys will also recognize Production Company of the Year, production Companies currently in the running include, Media.Monks B.V. (10 Nominations), Active Theory (5 Nominations) BWGTBLD GmbH (5 Nominations), Annapurna Pictures (5 Nominations), B-Reel (4 Nominations) and Partizan Entertainment (3 Nominations).

Network of the Year will also be presented at this year’s Webby Awards. The following networks that earned more Webby Awards nominations across all categories are in contention: BBDO Worldwide (19 Nominations), McCann Worldgroup (18 Nominations), DEPT (16 Nominations) and TBWA Worldwide (16 Nominations).

The Webby Awards had another record-breaking year for submissions this year with more than 14,000 entries from 50 states and 70 countries worldwide. From the tens of thousands of global entries submitted, fewer than 12% were selected as Nominees.

Winners for the 26th Annual Webby Awards will be announced on Tuesday, April 26, 2022, and they will be celebrated at a star-studded in-person award show on Monday, May 16, 2022 at Cipriani Wall Street. Fans will be able to watch special moments, and hallmark 5-Word Speeches from all the Winners, starting at 7:00 PM ET at www.webbyawards.com and with #Webbys on Instagram and Twitter.

KPMG provides vote tabulation consulting for The Webby Awards. For a complete list of Nominees and to vote for the People’s Voice Awards, visit http://vote.webbyawards.com.

About The Webby Awards:

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media and PR; Apps & Software, Social; Podcasts; Games and Virtual & Remote. Established in 1996, The Webby Awards received more than 14,300 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, Canva, Omidyar Network, YouGov, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, TheFutureParty and AIGA.

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