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27th Annual Webby Awards Announce Winners for Advertising, Media & PR

BASIC/DEPT® WINS WEBBY AGENCY OF THE YEAR
DEPT® WINS WEBBY NETWORK OF THE YEAR
MEDIA.MONKS WINS PRODUCTION COMPANY OF THE YEAR

Roy Wood Jr. to host 27th Annual Webby Awards in New York City on May 15th 

NEW YORK, April 25, 2023 – The International Academy of Digital Arts & Sciences (IADAS) today announced the Winners for the 27th Annual Webby Awards with BASIC/DEPT® taking home the top honor for Webby Agency of the Year. With 19 Wins and four Nominations including projects like Jeff Koons Moon Phases, Patagonia Footprint Chronicles, and the KFC App, the company earned more Webby Awards across all categories than any other agency this year.

R/GA (7 Wins, 9 Nominations), DEPT® (13 Wins, 2 Nominations), TBWA\Media Arts Lab (6 Wins, 6 Nominations), and McCann New York (4 Wins, 7 Nominations) were all in close contention for Webby Agency of the Year, with standout campaigns like YouTube – #RemakeTheRunway (R/GA), Ted Lasso – Public Displays of Encouragement (TBWA\Media Arts Lab), March For Our Lives – Thoughts & Prayers (McCann New York) and projects like the H&M Virtual Showroom (DEPT®).

The Academy also announced DEPT® as this year’s Webby Network of the Year, with the most pieces celebrated across all Webby categories. DEPT® agencies included DEPT®, BASIC/DEPT®, and Studio Dumbar – creating some of the most recognized work including; Cowboy (BASIC/DEPT®) awarded four People’s Voice wins in Websites and Mobile Sites, Google Store (DEPT®), ChromeOS (BASIC/DEPT®), Patagonia Footprint Chronicles (BASIC/DEPT®) and Fingerspelling (DEPT®) all with 3 respective wins.

McCann Worldgroup (15 Wins, 29 Nominations) and TBWA Worldwide (8 Wins, 14 Nominations) were in close contention, with McCann Worldgroup’s SAS – The Batting Lab (McCann New York) and Acer/Predator – It Lies Within (McCann Demand) receiving two wins and TBWA Worldwide projects like Apple’s Ted Lasso – Public Displays of Encouragement (TBWA\Media Arts Lab) with wins in two categories. Additional Networks in contention were Wieden+Kennedy (6 Wins, 12 Nominations), Accenture (4 Wins, 13 Nominations), and BBDO Worldwide (6 Wins, 8 Nominations).

Agency work with multiple accolades include Netflix’s Stranger Things 4 & Frito-Lay’s Doritos – Live From The Upside Down (Observatory) with 5 wins; Dot Pad (SERVICEPLAN GERMANY), Nike – Just A/Run (R/GA), WWF Germany – Operation #OCEANDETOX (Publicis Media GmbH), Ukrainian Witness – WikiTruth (Publicis Groupe Benelux) and Google’s Black-owned Friday Every Day (BBH USA) with three wins respectively. This year’s Webby Awards saw winning work from around the world from organizations including Leo Burnett Toronto, FP7 McCann (Dubai), MRM Worldwide Spain, The Monkeys (Australia), Q42 (Netherlands) and FCB Africa Ltd.

Alongside Agency and Network, this year’s Webbys also recognize Media.Monks as Production Company of the Year, with 4 Wins and 10 Nominations. This the second year in a row that Media.Monks has received the accolade. m ss ng p eces was in close contention with 1 Win and 8 Nominations.

“Excellence in Advertising is not just about capturing attention, it’s about forging connections.”  said Claire Graves, president of the Webby Awards. “This year’s Advertising winners have set the standard for excellence on the Internet by using technology to create memorable experiences, useful interactions and spark meaningful conversations.” 

Webby Nominees are selected by the International Academy of Digital Arts and Sciences. Members include: Natalie Guzman, Co-President & CMO – Savage X Fenty; Kieran Donahue, Chief Marketing Officer, IHOP; Peggy Ang, Chief Marketing Officer, LG Electronics; Charisse Hughes, Chief Brand & Advanced Analytics Officer, Kellogg; Sérgio Mugnaini, Chief Creative Officer, Ogilvy Brasil; Kerstin Emhoff, Co-Founder and Chief Executive Officer of PRETTYBIRD; Joanna Popper, Chief Metaverse Officer, Creative Artists Agency; Jorge Hernandez, Founder Partner & Chief Marketing Officer, Majority; Jennifer Cotter, CCO, Peloton Interactive; Alexander El-Meligi, Co-Founder & CEO, Demodern; and Joakim Borgstrom, Chief Creative Office BBH London.

Host Roy Wood Jr. (The Daily Show with Trevor Noah, Roy Wood Jr.: Imperfect Messenger) will return to this year’s star-studded Webby Awards ceremony, which takes place at Cipriani Wall Street in New York City on Monday, May 15. Fans will be able to watch special moments and the hallmark 5-Word speeches from all the Winners by following @TheWebbyAwards across YouTube, Instagram and TikTok.

KPMG provides vote tabulation consulting for The Webby Awards. To view the full list of Winners, please visit http://webbyawards.com/winners 

 

Advertising, Media & PR Winner Highlights

  • Jeff Koons Moon Phases (BASIC/DEPT®) won the People’s Voice Award for Best Homepage, Features & Design (Websites and Mobile Sites)
  • Patagonia Footprint Chronicles (BASIC/DEPT®) won the People’s Voice Award for Sustainability & Environment, General Websites and Mobile Sites (Websites and Mobile Sites) and the Webby Award and People’s Voice Award for Corporate Social Responsibility, General Websites and Mobile Sites (Websites and Mobile Sites)
  • KFC App (BASIC/DEPT®) won the People’s Voice Award for Food & Drink, General Apps (Apps, dApps and Software)
  • YouTube – #RemakeTheRunway (R/GA) won the Webby Award and People’s Voice Award for Fashion, Beauty & Retail, Social Campaigns (Social)
  • Ted Lasso – Public Displays of Encouragement (TBWA\Media Arts Lab) won the Webby Award for Best Use of Earned Media, Media Campaigns (Advertising, Media & PR) and the People’s Voice Award for Best Viral PR Campaign, PR Campaigns (Advertising, Media & PR)
  • March for Our Lives – Thoughts & Prayers (McCann New York) won the People’s Voice Award for Corporate Social Responsibility Campaign, Advertising Campaign (Advertising, Media & PR)
  • H&M Virtual Showroom (DEPT®) won the People’s Voice Award for Arts, Fashion, Retail & Culture, General Virtual Experiences (Metaverse, Immersive & Virtual)
  • Cowboy (BASIC/DEPT®) won the People’s Voice Award for Best User Interface, Features & Design (Websites & Mobile Sites); Best Visual Design – Function, Features & Design (Websites & Mobile Sites); Best Mobile User Interface, Mobile Specific Features & Design (Websites & Mobile Sites); and Best Mobile Visual Design – Aesthetic, Mobile Specific Features & Design (Websites & Mobile Sites)
  • Google Store (BASIC/DEPT®) won the People’s Voice Award for Best User Experience, Features & Design (Websites and Mobile Sites) and the Webby Award and People’s Voice Award for Best Mobile User Experience, Mobile Specific Features & Design (Websites and Mobile Sites)
  • ChromeOS (BASIC/DEPT®) won the People’s Voice Award for Web Services & Applications, General Websites and Mobile Sites (Websites and Mobile Sites) and the Webby Award and People’s Voice Award for Best Mobile Visual Design – Function, Mobile Specific Features & Design (Websites and Mobile Sites)
  • Fingerspelling (DEPT®) won the People’s Voice Awards for Family, Kids & Education, General Games (Games); Social Impact, General Games (Games); and Accessible Technology, Responsible Technology (Websites and Mobile Sites)
  • The Batting Lab (McCann New York) won the Webby Award and the People’s Voice Award for Learning & Education, Software Services & Platforms (Apps, dApps and Software)
  • It Lies Within (McCann Demand) won the Webby Award and the People’s Voice Award for Entertainment, General Websites and Mobile Sites (Websites and Mobile Sites)
  • Netflix’s Stranger Things 4 & Frito-Lay’s Doritos – Live From The Upside Down (Observatory) won the Webby Award for Media & Entertainment, Branded Entertainment (Video); the Webby Award and People’s Voice Award for Media & Entertainment, Branded Content (Advertising, Media & PR); and the Webby Award and People’s Voice Award for Entertainment, Sports & Music, General Virtual Experiences (Metaverse, Immersive & Virtual)
  • Dot Pad. The first smart tactile graphics display. (SERVICEPLAN GERMANY) won the People’s Voice Award for Experimental & Innovation, App Features (Apps, dApps and Software) and the Webby Award and People’s Voice Award for Connected Products & Wearables, App Features (Apps, dApps and Software)
  • Nike – Just A/Run (R/GA) won the Webby Award for Best Use of Augmented Reality, Metaverse & Immersive Features (Metaverse, Immersive & Virtual) and the Webby Award and People’s Voice Award for Augmented Reality, Individual (Advertising, Media & PR)
  • WWF Germany – Operation #OCEANDETOX (Publicis Media GmbH) won the Webby Award for Public Service & Activism, General Metaverse Experiences (Metaverse, Immersive & Virtual) and the Webby Award and People’s Voice Award for Best NFT or Web3 Campaign, Advertising Campaigns (Advertising, Media & PR)
  • Ukrainian Witness – WikiTruth (Publicis Groupe Benelux) won the Webby Award for Real-Time Response, PR Campaigns (Advertising, Media & PR) and the Webby Award and People’s Voice Award for Best Use of Online Media, Media Campaigns (Advertising, Media & PR)
  • Google’s Black-owned Friday Every Day (BBH USA) won the Webby Award for Music, Branded Entertainment (Video) and the Webby Award and People’s Voice Award for Diversity, Equity & Inclusion, Branded Content (Advertising, Media & PR)

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About The Webby Awards:

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media and PR; Apps, dApps & Software, Social; Podcasts; Games and Metaverse, Immersive & Virtual. Established in 1996, The Webby Awards received nearly 14,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Canva, WP Engine, Verizon, Omidyar Network, YouGov, NAACP, KPMG, Wall Street Journal, All Tech Is Human, Podcast Movement and AIGA.

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