FOR IMMEDIATE RELEASE
For information, contact:
‘Peter Axtman: Axtman@sunshinesachs.com
Sunshine, Sachs & Associates: 212-691-2800
As mobile usage grows, Quantcast, through its Measure for Apps service, will be an important part of the mobile landscape by providing detailed insights to mobile app publishers to help them understand how consumers are using their apps, as well as gaining a unified view and way to measure digital audiences across all platforms. In partnership with Quantcast, The Webby Awards is providing nominees with an offer that gives real-world insights and greater value to their mobile marketing efforts.
“We’re excited to partner with The Webby Awards and offer our free Measure for Apps service and metrics to the nominees, who have created some of the most innovative and interesting apps this year,” said Christina Cubeta, Quantcast Vice President, Marketing. “Publishers and advertisers need better tools to uncover and understand their audiences across platforms. Dedicated to delivering the best understanding of digital audiences, Measure for Apps provides direct measurement of mobile app consumption, enabling Webby nominees to go beyond install metrics and gain key insights like audience loyalty and usage.”
Over the last two years, Mobile & Apps entries to The Webby Awards have grown 110 percent, verifying the importance of understanding your digital audiences across online, mobile web and mobile apps.
“Quantcast Measure for Apps service is invaluable to our nominees, and we’re thrilled to offer them access to this product,” said David-Michel Davies, Executive Director of The Webby Awards. “Our Mobile & Apps nominees set the standard for excellence on the Web. They are the biggest, most innovative and most popular apps on the Web. The insights they will gain from Quantcast Measure for Apps will provide us all with a greater understanding of the future of mobile.”
Earlier this month, The Webby Awards, hailed as the “Internet’s Highest Honor” by The New York Times, announced the 17th Annual Webby Award nominees. This year’s nominees include the biggest names in mobile technology, such as HBO Go, Google Maps, Mailbox, Netflix App, Waze, Lady Gaga’s Workshop and NIKEiD Mobile. Internet fans around the world now have a chance to vote for their favorite nominees to win a Webby People’s Voice Award. Voting is open until 11:59 p.m. PT on April 25, 2013, at pv.webbyawards.com.
All Webby Winners will be announced on Tuesday, April 30, and honored at a star-studded ceremony hosted by acclaimed actor and comedian Patton Oswalt at Cipriani Wall Street in New York on Tuesday, May 21. Fans around the world can watch the entire show, as well as the red carpet, the hallmark 5-word Speeches, musical performances and other highlights on The Webby Awards Channel on Wednesday, May 22, at Watch.WebbyAwards.com.
For a list of all Webby nominees and to vote for the Webby People’s Voice Awards, please visit http://pv.webbyawards.com.
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the Web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As the leader in Big Data for the digital advertising industry, Quantcast directly measures more than 100 million web destinations, incorporates more than 1 trillion new data records every month and continuously processes as much as 30 petabytes of data every day. Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. For more information, visit www.quantcast.com.
About The Webby Awards
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, this year’s Webbys received over 11,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Microsoft, Google+, Citibank, Vitamin T, Quantcast, Twitter, Citi, MailChimp, Yext, Engine Yard, Funny or Die, MLB Advanced Media, Mashable, Business Insider, PricewaterhouseCoopers, Area17, Forsman & Bodenfors and Guardian News and Media.