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THE 14th ANNUAL WEBBY AWARDS UNVEIL
INTERACTIVE ADVERTISING NOMINEES
Evian’s “Roller Babies” (BETC Euro RSCG), Starbuck’s “Love Project” (BBDO New York),
Volkswagen’s ‘The Fun Theory’ (DDB Stockholm),
Grammy Awards’ “We’re All Fans” (TBWA/Chiat/Day) Among Finalists;
BBDO leads with 16 nods
New York, NY (APRIL 13, 2010) – Several groundbreaking interactive advertising campaigns that have gained both critical and popular acclaim, including the Evian’s “Roller Babies” (BETC Euro RSCG), Volkswagen’s “The Fun Theory” (DDB Stockholm), Starbuck”s “Love Project” (BBDO New York), and the Grammy Awards” “We’re All Fans” (TBWA/Chiat/Day) are among the nominees unveiled today for the 14th Annual Webby Awards, the Internet”s top honor.
While Academy judges like R/GA’s Bob Greenberg, Ogilvy’s Lars Bastholm, Crispin Porter + Bogusky’s Alex Bogusky, and AKQA’s Rei Inamoto will select Webby Awards winners, millions of people around the world will also help decide who takes home a Webby by voting in The Webby People’s Voice Awards. Fans have until April 29th to vote at http://webby.aol.com.
All winners will be celebrated at a star-studded ceremony in New York City on June 14th, where they must deliver five-word speeches in the tradition of past victors like Al Gore (“Please don’t recount this vote.”) and Jimmy Fallon (“Thank God Conan got promoted”). The speeches will once again be broadcast on the Webby Awards YouTube channel (http://www.youtube.com/TheWebbyAwards), which attracted a major global audience last year.
The ceremony will also mark the culmination of Internet Week New York 2010, a weeklong festival celebrating digital culture that’s expected to draw 20,000 people to over 100 events throughout New York City.
BBDO’s 16 nominations put the agency in contention for the Agency of the Year Award, which will be presented to the agency that performs the best across all Webby Awards categories. Agencies receiving multiple nominations include: DDB (9), R/GA (7), Euro RSCG (6), Leo Burnett (6), AKQA (5), Weiden-Kennedy (5), Saatchi & Saatchi (5), Tribal DDB (5), Akestom Holst (4), Goodby, Silverstein and Partners (4), and TBWA Chiat Day (4).
Of the advertising holding companies, the two front-runners are Omnicom with 38 nominations, followed by Publicis Groupe with 18.
Also looming large among this year’s nominees are Swedish agencies, including DDB Stockholm, Akestam Holst, Futurecom, King, and FarFar, which earned a combined total of 12 nods.
“What makes The Webby Awards so much fun is that fans help select the winners, and now that they can vote on our partner networks like AOL and YouTube, we’re expecting more people than ever to participate,” said David-Michel Davies, executive director of The Webby Awards. “Over the next three weeks, we’re going to see who has what it takes to win the battle for Web supremacy.”
For information on nominees in other Webby Awards categories, including Websites, film and video, and mobile content, visit www.webbyawards.com/press/press-releases/. PricewaterhouseCoopers provides vote tabulation consulting for The Webby Awards.
About The Webby Awards
Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 13th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Expression; Aol; YouTube; Pepsi; Aquent; Yahoo!; Tribal DDB Worldwide; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; KobeMail; Museum of the Moving Image; Behance; Business Insider and Time Out New York.