NEW YORK, April 9, 2013 – Old Spice Muscle Music (Wieden + Kennedy), Hello, Again: Beck 360° Experience (HudsonRouge), Nike+ FuelBand (R/GA) and Our Food. Your Questions (DDB) have each been recognized as Interactive Advertising & Media Nnominees for the 17th Annual Webby Awards . This year’s Webby Awards also recognizes standouts in a new suite of Social Categories including The Beauty Inside (Pereira & O’Dell) in Celebrity/Fan, Curators of Sweden (Volontaire) in Experimental and Innovation and Google+ Hangout Christmas (Rehab Studios) in Native Advertising. With entries from agencies in 21 countries, the nominees represent the best work being done worldwide.
While Academy judges like Crispin Porter + Bogusky’s Jeff Benjamin , Google Labs’ Iain Tait , R/GA’s Bob Greenberg , and Brazilian agency AgenciaClick’s Juilana Constantino will will select this year’s Webby Award winners, Internet fans from all over the world will also help decide who takes home a Webby by voting in The Webby People’s Voice Awards. Last year, Internet voters cast over 2 million votes, setting a Webby Awards record. Voting is open now until 11:59 p.m. PT on Thursday April 25th at http://pv.webbyawards.com
With 18 nominations DDB leads all agencies in nominations, and joins R/GA (17), BBDO (11), Wieden + Kennedy (9), Ogilvy (8), McCann (8), and Y&R (8) in primary contention for the Webby Agency of the Year, presented to the agency that performs the best across all Webby Awards categories. Other Agencies with multiple nominations also in the running for the ultimate prize are Digitas (7), Pereira & O’Dell (6), Razorfish (6), and Heimat Werbeagentur (5).
The international upstart agencies in this years Nominees include French agencies 84.Paris (Chaos to Perfection) and MNSTR (Lacoste Future), Japan’s Party Inc. (MAKE TV) and Happiness Brussels (Toyota iQ Street View).
Last year’s winning agency, BBH , was nominated four times this year, including for its Justin Beiber’s “Girlfriend” Fragrance Launch and Google Chrome
“This year’s Interactive Advertising & Media Nominees continue to invent ways for brands and consumers to communicate with each other, but most importantly reflect an ongoing evolution for brands and agencies as they transition from strictly advertisers to a new roll as content creators” said David-Michel Davies, Executive Director of The Webby Awards. “These Nominees reflect the ability of advertisers to engage consumers and fans with new types of content across the Internet – through second screen experiences, mobile devices and social campaigns.”
This year’s winners will be honored at the star-studded ceremony in New York City where they will deliver five-word speeches in the tradition of past victors like Al Gore (“Please don’t recount this vote.”), Jimmy Fallon (“Thank God Conan got promoted”) and Anna Wintour (“Sometimes, Geeks Can Be Chic”). The show will be broadcast online on May 22nd. Host and venue for the 17th Annual Webby Awards will be announced April 16.
For a complete list of Nominees and to vote for the People’s Voice Awards, visit www.WebbyAwards.com.
About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, The Webby Awards received nearly 11,000 entries from all 50 states and over 60 countries worldwide last year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Google+, Yahoo!, Vitamin T, Live Nation, ShareThis, The Daily, Funny or Die, MLB Advanced Media, Mashable, BuzzFeed, Business Insider, PricewaterhouseCoopers, and Guardian News and Media.