This year’s Nominees make one thing clear: Creators have made their stake in culture, and in commerce. The 30th Annual Webby Awards introduced new Creator Business categories, reflecting the growth of businesses centering creators in their marketing strategies. These honors recognize the full scope of creator-led ventures: product drops, newsletters, and collaborations.
Nominees this season competed across categories like Best Creator-Led Product, Best Masterclass, Best Newsletter, and Best Cause-Driven Partnership, highlighting a shift from content creation to real business impact. Today’s creators aren’t just shaping culture, they’re building companies, launching products, and making an impact that lasts.
The 2026 Creator Business Nominees reflect that evolution across multiple fronts, with brand collaborations emerging as one powerful expression of this shift. From collaborations like Toast x Keith Lee and Netflix x Nara Smith to partnerships from Planet Fitness x Neace Robinson and HBO x Trixie Mattel, these nominees show how creators are extending their influence into scalable, real-world businesses. Vote to help them win a Webby People’s Voice Award!
@keith_lee125 💕 Surprising The Puddery 💕The difference between success and failure for a restaurant is in the little things we don’t always see. I’m partnering with Toast to make those little things big and give back to my favorite restaurants. Toast is giving away another $50k to a deserving restaurant, and you can win $25k for nominating them. Official Rules apply. #ItsTheLittleThings #ToastContest
@planetfitness consider 2026 released ✨🪩#planetfitness #releaseem #2026 #planetfitnesspartner @Neace Robinson
@trixie I made a Gay HBO Max Song for you all to enjoy! Full video on Max’s (or is it HBO Max’s?) YouTube. #gay #hbomax #gayhbomaxsong
@bookingcom For just $1.43, five bookers can snag a meet & greet with @Teddy Swims. Tell him your fantasies…he’ll book ’em for you. Each booking includes a 2-night stay in Chicago (Dec 7-9), meeting with Teddy, tickets to see Teddy live at Jingle Ball on Dec 8, and $10,000 in Booking.com Wallet Credits to make that dream trip come true. 📍Santa Monica Proper Hotel, bookable on @bookingcom
Cast your vote in the 2026 Webby People’s Voice Awards to help your favorite creator win big! Vote now at vote.webbyawards.com through Thursday, April 16th.
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