2017 Honoree

Minecraft: Light Your Way Home

Advertising, Media, & PR
Experience Marketing

Credits

  • Chief Creative Officer
    Scott Duchon
    215MCCANN
  • Creative Director
    Ezra Paulekas
    215MCCANN
  • Creative Director
    Neil Bruce
    215MCCANN
  • Art Director
    Nicole Birch
    215MCCANN
  • Copywriter
    Bri Hand
    215MCCANN
  • Director of Integrated Production
    Alex Spahr
    215MCCANN
  • Senior Producer
    Kacey Hart
    215MCCANN
  • Senior Digital Producer
    Eryn Lovich
    215MCCANN
  • Producer
    Brandon Chen
    215MCCANN
  • Editor
    Carson Bell
    215MCCANN
  • Business Director
    Peter Goldstein
    215MCCANN
  • Account Director
    Drew Porter
    215MCCANN
  • Account Supervisor
    Devina Hardatt
    215MCCANN
  • Assistant Account Executive
    EmmaLee Branch
    215MCCANN
  • Business Affairs
    Mary Beth Barney
    215MCCANN
  • Director of Strategy
    Brian Wakabayashi
    215MCCANN
  • Strategist
    Daniele Dominguez
    215MCCANN
  • Communications Strategist
    Amy Tucker
    215MCCANN
  • Director
    Mathew Cullen
    Mirada
  • Engineer/Programmer
    Robert Chen
    Mirada
  • Executive Producer
    Javier Jimenez
    Mirada
  • Line Producer
    Nathan Stoebner
    Mirada
  • Producer, Experiential/Technology
    Andrew Merkin
    Mirada
  • Drone DP
    Richie Sandow
    Mirada
  • Editor
    Victor Solomon
    Freelance
  • Editor
    Betty Jo Moore
    Freelance
  • Finish
    Federico Saccone
    Freelance
  • Final Cut EP
    Eric McCasline
    Freelance
  • Editor
    Dave Goldstein
    Freelance
  • Flame Artist
    Mark Everson
    Freelance

About the Experience Marketing category

The use of mobile, interactive, or online components to create real-world brand immersion. This includes augmented reality, interactive kiosks, GPS technology, outdoor interactive signage, QR codes, and other environmental marketing that prompts users to interact with the web.

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2017
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