2018 People's Voice / Webby Award Winner

Hijacked Highway

Advertising, Media, & PR
Experience Marketing

Credits

  • Chief Creative Officer
    Christian Caldwell
    McCann Lima
  • Chief Creative Officer
    Mauricio Fernández Maldomnado
    McCann Lima
  • Copywriter
    Alvaro Soto
    McCann Lima
  • Art Director
    Gonzalo Paredes
    McCann Lima
  • Creative Director
    Jomi
    McCann Lima
  • Creative Director
    Pipo
    McCann Lima

About the Experience Marketing category

The use of mobile, interactive, or online components to create real-world brand immersion. This includes augmented reality, interactive kiosks, GPS technology, outdoor interactive signage, QR codes, and other environmental marketing that prompts users to interact with the web.

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2018
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