2018 Nominee

PAX it

Advertising, Media, & PR
Online Guerrilla & Innovation

Credits

  • CCO
    Ralf Heuel
    Grabarz & Partner
  • Group CD
    Diana Sukopp
    Grabarz & Partner
  • Creative Director
    Thomas Fritze
    Grabarz & Partner
  • Creative Director
    Stefan Geschke
    Grabarz & Partner
  • Art Director
    Thomas Fritze
    Grabarz & Partner
  • Art Director
    Christian El Asmar
    Grabarz & Partner
  • Art Director
    Annette Witzig
    Grabarz & Partner
  • Copywriter
    Stefan Geschke
    Grabarz & Partner
  • Copywriter
    Sonja Sonner
    Grabarz & Partner
  • Account Manager
    Dominique Bremer
    Grabarz & Partner
  • Account Manager
    Anna Bollien
    Grabarz & Partner
  • Marketing Manager Germany
    Heiko Klauer
    IKEA Deutschland GmbH & Co. KG
  • External Communication Manager
    Tobias Vogler
    IKEA Deutschland GmbH & Co. KG
  • Projektleiterin Marketing
    Eva Katharina Rücker
    IKEA Deutschland GmbH & Co. KG
  • CCO
    Ralf Heuel
    Grabarz & Partner
  • Group CD
    Diana Sukopp
    Grabarz & Partner
  • Creative Director
    Thomas Fritze
    Grabarz & Partner
  • Creative Director
    Stefan Geschke
    Grabarz & Partner
  • Art Director
    Thomas Fritze
    Grabarz & Partner
  • Art Director
    Christian El Asmar
    Grabarz & Partner
  • Art Director
    Annette Witzig
    Grabarz & Partner
  • Copywriter
    Stefan Geschke
    Grabarz & Partner
  • Copywriter
    Sonja Sonner
    Grabarz & Partner
  • Account Manager
    Dominique Bremer
    Grabarz & Partner
  • Account Manager
    Anna Bollien
    Grabarz & Partner
  • Marketing Manager Germany
    Heiko Klauer
    IKEA Deutschland GmbH & Co. KG
  • External Communication Manager
    Tobias Vogler
    IKEA Deutschland GmbH & Co. KG
  • Projektleiterin Marketing
    Eva Katharina Rücker
    IKEA Deutschland GmbH & Co. KG

About the Online Guerrilla & Innovation category

Consists of unconventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Category

Year
2018
Category
 
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