2018 Nominee

Pedigree – The Pedigree Adoptable Mask

Advertising, Media, & PR
Best Use of Earned Media

Credits

  • Chief Creative Officer
    David Lubars
    BBDO Worldwide
  • Chief Creative Officer
    Greg Hahn
    BBDO New York
  • Executive Creative Director
    Greg Ketchum
    BBDO New York
  • Executive Creative Director
    Tom Godici
    BBDO New York
  • Executive Creative Director
    Tom Markham
    BBDO New York
  • Senior Creative Director
    Greg Gerstner
    BBDO New York
  • Creative Director
    Banks Noel
    BBDO New York
  • Art Director
    Delilah Kim
    BBDO New York
  • Copywriter
    Vera Keiter
    BBDO New York
  • Director of Integrated Production
    David Rolfe
    BBDO New York
  • Executive Interactive Producer
    Eric Berg
    BBDO New York
  • Account Team Member
    Sally Nathans
    BBDO New York
  • Account Team Member
    Elizabeth Kelberg
    BBDO New York
  • Account Team Member
    Michael Miles
    BBDO New York
  • Director of Strategic Partnerships
    Bob Estrada
    BBDO New York
  • Director of Platform Integration
    Alex Marsh
    BBDO New York
  • Production Company
    North Kingdom
  • Producer
    Marcus Berggren
    North Kingdom
  • Producer
    Sara Andersson
    North Kingdom
  • 3D Producer
    Mathias Axell
    North Kingdom
  • Art Director
    Mikael Forgsren
    North Kingdom
  • Art Director
    Jakob Nylund
    North Kingdom
  • Developer
    Sebastian Salonen
    North Kingdom
  • Developer
    Lars Alin
    North Kingdom
  • 3D
    Samuel Lundsten
    North Kingdom
  • Illustration/Texturing
    Therese Larsson
    North Kingdom

About the Best Use of Earned Media category

Best, most creative, or most effective use of organic promotional efforts in a marketing campaign—including interactions on Twitter, Facebook, YouTube, or other digital platforms.

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2018
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