2018 Nominee

Ikea Responds to Balenciaga

Advertising, Media, & PR
Best Viral PR Campaign

Credits

  • Creative Director
    Johan Holmgren
    Acne
  • Creative Director
    Morten Kjaer
    Ikea Creative Hub
  • Art Director
    Tiago Pinho
    Acne
  • Art Director
    Isaac Bonnier
    Acne
  • Copywriter
    Joel Lindblad
    Acne
  • Copywriter
    David Aronson
    Acne
  • Account Director
    Lovisa Friman Bendz
    Acne
  • Photographer
    Anders Kylberg
    Acne
  • Assignment Leader
    Louice Alvarson
    Ikea Creative Hub
  • Client
    Simone Page
    Ikea
  • Managing Director
    Ori Mace
    Acne
  • Film Editor
    Josef Holmgren
    Acne
  • Motion Designer
    Simon Saarinen
    Acne

About the Best Viral PR Campaign category

Best, most innovative, effective digital campaign stunt that encourages and/or results in the rapid and widespread sharing of a marketing message.

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2018
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