Credits
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Senior Vice President, Digital MediaMelissa Rosenthal BrennerNational Basketball Association
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Senior Vice President, Digital Products & Emerging TechnologyMichael AllenNational Basketball Association
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Vice President, Emerging TechnologyScott StanchakNational Basketball Association
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Associate Director, Emerging TechnologyColeen KaneNational Basketball Association
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Manager, Emerging TechnologyBrett NovickNational Basketball Association
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Director, Digital Product DevelopmentJesse RobbinsNational Basketball Association
About the Best Use of Augmented Reality category
A non-branded immersive game designed to connect the physical world to the game experience. Games made on behalf of a brand should be entered in the Advertising: Game or Application category.