KURPLUNK, BOOM, SHREIK, PHEW, CHEERS
Novel Effect at the 22nd Annual Webbys
About the Integrated Mobile Experience category
Integrated mobile experiences that include at least 2 types of media, one of which must be designed for a mobile device. Work should highlight unique communication between the handheld mobile device and the additional media. Other media types can include TV, online, print, outdoor, guerrilla, or radio.