Snickers’ “You’re Not You When You’re Hungry” began as a Super Bowl joke and became a global platform people could quote and remix across markets and feeds. HBO Imagine, a 2010 Webby Winner, broke new ground in interactive storytelling and showed how a brand could turn the Internet itself into a stage for narrative experimentation. Sandy Hook Promise’s “Evan” used replay culture to hide a second story in plain sight, so viewers shared it with new eyes, taught it as a warning, and brought it into classrooms to start conversations. P&G’s “The Talk” moved a difficult national conversation about racial bias to the center of news and social debate, proving a brand film could behave like civic media. Clemenger BBDO’s “Meet Graham,” Webby-recognized in 2017, made road safety unforgettable by designing a human built to survive a crash and turning him into one of the Internet’s most haunting images. “Missing Matoaka,” a 2024 Webby Winner, reframed the Pocahontas story through Indigenous voices, while Monica Lewinsky’s “In Real Life” staged cyberbullying in the real world. With honors including Webby Agency of the Year four times (2010, 2017, 2018, 2020) and Webby Network of the Year in 2019, BBDO showed how to make advertising native to Internet behavior and PSAs into movements.

NOTABLE WINS

“Evan” – Sandy Hook Promise (2017)

Meet Graham (2017)

Missing Mataoka (2024)

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The 30th Annual Webby Awards is Open

Earning a Webby Award can take your company to new heights, but only if you participate. Submit work in the 30th Annual Webby Awards by the Early Entry Deadline on Friday, October 24, 2025 for best pricing.