HBO set the standard for how premium television should live on the Internet and convinced the rest of the industry to follow. From its first Webby recognition in 2000 through campaigns for Ali G, The Wire, Flight of the Conchords, and more, HBO proved prestige television had a place and a path online. HBO On Demand, HBO Go, and HBO Now made the leap official, teaching audiences to expect Sunday night stories on their own terms without lowering the bar for craft. Game of Thrones turned those expectations into global Internet rituals, fueling months of memes, theories, and debates, while companion podcasts like Succession made analysis and fan play part of the canon. Through it all, HBO insisted on presenting its work in ways that maximized meaning as much as minutes streamed. That conviction reshaped the market and gave the Internet a way to savor ambitious television, not just consume it.

NOTABLE WORK

Succession Podcast (2022)

HBO Max (2021)

Game of Thrones: The Dead Must Die Magic Leap Experience (2020)

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The 30th Annual Webby Awards is Open

Earning a Webby Award can take your company to new heights, but only if you participate. Submit work in the 30th Annual Webby Awards by the Early Entry Deadline on Friday, October 24, 2025 for best pricing.