Spotify began with a radical promise: every song ever, instantly, anywhere. Founded in Stockholm in 2006 and launched in 2008, it shifted listening from ownership to access and turned playlists into the native format of Internet culture. Its first Webby win in 2012 marked a disruptive arrival, and the product quickly set rituals that stuck: Discover Weekly made Mondays a trusted mixtape, New Music Friday reshuffled the rhythm of releases, and Wrapped turned personal data into a global event each December. Spotify also reshaped the industry itself. After piracy hollowed out music in the 2000s, streaming rebuilt the business around subscriptions and global distribution, and Spotify’s model led the way. Its push into podcasts expanded what “listening” includes and brought new audiences and advertisers to audio. The results are undeniable, as are its lineage of Webby wins. Spotify changed how people discover sound and how culture listens, and it proved disruption can make a creative industry stronger.

NOTABLE WORK

Spotify (2012)

Spotify Discover Weekly (2016)

Wrapped (2018)

10 Years of  Wrapped (2025)

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The 30th Annual Webby Awards is Open

Earning a Webby Award can take your company to new heights, but only if you participate. Submit work in the 30th Annual Webby Awards by the Early Entry Deadline on Friday, October 24, 2025 for best pricing.