TikTok solved one of the oldest challenges in creative history: discovery. For centuries, artists and performers relied on gatekeepers to be seen, but TikTok’s algorithm made it possible for anyone with a phone to find an audience, and more than a few of them became Webby winners. Musicians went from uploading 15-second clips to topping charts, comedians and educators built global followings overnight, and trends born on the app reshaped culture far beyond it. With its endlessly personalized feed, TikTok redefined how creativity spreads, turning obscurity into visibility at a scale the Internet had never seen, while enabling an entirely new class of creatives to break through in the process. In 2025 The Webbys introduced dedicated Creator categories and honored them. Caleb Simpson’s street-corner interviews turned into a global franchise, Logan Moffitt’s cucumber videos made everyday absurdity irresistible, and the demure queen herself Jools Lebron earned the Webby Crush the Internet Award. Few platforms have changed the possibilities for creative people as profoundly or as quickly as TikTok.

NOTABLE WORK

Ratatouille: The Tiktok Musical

TikTok: Sea Shanty (2021)

Kelley Heyer – Creator of the “Apple Dance” (2025)

Caleb Simpson (2025)

Sometimes You Need to Eat an Entire Cucumber (2025)

_________________________________________

The 30th Annual Webby Awards is Open

Earning a Webby Award can take your company to new heights, but only if you participate. Submit work in the 30th Annual Webby Awards by the Early Entry Deadline on Friday, October 24, 2025 for best pricing.