In a landscape where collaborations dominate, the nominees for Best Partnership or Collaboration at the 29th Annual Webby Awards stand out for true creative synergy. Advertising to Social, these campaigns blend powerful cultural forces, curating moments that bring unique communities together. From disruptive celebrity partnerships to groundbreaking brand alliances, this is setting the tone for what it means to co-create work that lands.
Porsche flipped the script by inviting Dua Lipa to co-write and co-direct a commercial, lending her vision for their all-electric Macan—resulting in chaotic, captivating brand moment. Vote here!
@dove If you’ve been waiting for Dove x Crumbl, this is your moment. Confetti Cookie, Lemon Glaze and Strawberry Crumb Cake are now available as body wash, scrub, deodorant and hand wash, exclusively at @walmart 🩷 #Dove #Crumbl #NewProductAlert #LimitedEdition
Dove turned Gen-Z’s obsession with Crumbl into an instant-viral campaign, dropping a limited-edition collection drawing inspiration from viral cookie flavors after months of pressure from fans. Vote here!
@spongebob Hyping up #SuperBowl LVIII teams before The Big Game catch it live from Bikini Bottom, Sun Feb 11 6:30 ET/3:30 PT only on @Nickelodeon #SBLVIII
Reviving TV favorites in multimedia, Nickelodeon stole the show on game day with a live play-by-play from SpongeBob Squarepants, Patrick and Sandy. Vote here!
@xbox The Elite Booty? Wrong answers only, you first @Marvel Entertainment #Xbox #Deadpool #CustomController
For the launch of the highly-anticipated film, Xbox rolled out two hilariously playful controllers and invited the Internet to crowdsource names—sparking a viral frenzy to name the derrière-inspired design. Vote here!
McDonald’s flipped the script on its iconic Big Mac, unleashing a viral Twitch debate led by stars from Kai Cenat to Serena Williams and plugging their OG v. chicken debate into pop culture. Vote here!
Cast your vote in the 2025 Webby People’s Voice Awards to help your favorite creator win big! Vote now at vote.webbyawards.com through Thursday, April 17th.
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