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29th Annual Webby Awards September 25, 2024

Feedworthy with Macy Gilliam

Dive into the second edition of our new series that takes a behind-the-scenes look into the content creators that make the Internet an exciting place.

Both a solo creator and one of the brilliant producers behind Morning Brew’s socials, Macy Gilliam is a creative powerhouse. With a keen eye for trends and the humor that goes viral, she brings a fresh perspective to branded social media content. Her exceptional blend of satire, wit and insight in her storytelling snagged her two Webby Awards and a People’s Voice Award for excellence in social.

For our second edition of Feedworthy, the talented content creator shared her FYP favorites, her dream collaboration and the social media trends she’s obsessed with.

@morningbrew

That should cover almost everybody #business #businessnews #personalfinance #wealth

♬ original sound – Morning Brew

What inspires you online? Who or what is always on your mood board?
I love a really broad range of content, anything that you can tell someone was very passionate about making. I do love human interest stories more than anything else though.

Who are some of your favorite creators?
Kareem Rahma, Jordan Studdard, Emily Sundberg, Public Opinion, Kyla Scanlon

What’s a favorite moment from your career?
Working as a DoorDasher for a video about the business of food delivery apps. There was so much I didn’t know, and me messing everything up was very funny to watch.

What’s a social media trend you’re obsessed with right now?
I love brands who are doing behind the scenes content: corporate employees, factories, design, anything!

@macyagilliam

this is gonna go crazy on nights out go try it yourself! it’s made by @Morry trafficcamphotobooth.com !

♬ original sound – Macy Gilliam

What’s your social media ick?
memes that aren’t funny… spare us

Who or what is your dream collaboration?
Thom Browne, I’d love to really lean into a cool business look.

What can’t you get enough of right now on the Internet?
The OEC has games that are all about global trade data, my favorite is Pick5 where it tells you an item and you name the top 5 exporters of it. One of the best game extensions of a brand that I’ve seen.



Creating for Social? Celebrate Your Influence at The Webby Awards! 

From Keke Palmer and Abi Marquez to Recess Therapy’s Julian Shapiro-Barnum, Garrison Hayes and more, The Webby stage has long-recognized the Internet’s top creators. To match the recent growth in the creator space, we’ve launched a dedicated suite of recognitions for Creators—including Best Editing, Best Shortform Video, Best Series, Most Viral and more.

To take advantage of early entry pricing, submit work before the Early Deadline on Friday, October 25th!

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