This season, we’re beyond thrilled to roll out all-new editorial programming. We recently sat down with TikTok Creator Rob Mayhew for the first edition of Feedworthy—our brand new interview series taking a behind-the-scenes look into the content creators making the Internet an exciting place.

Read on to peek into who he has on his mood board, his dream collaboration and his Internet ick.

What inspires you online? Who or what is always on your mood board?
I love a knitted sweater, so I am always scanning Pinterest for inspiration. I am also always on the look out for creators who are making original and exciting content. TikTok is my shop window to the funniest content out there at the moment.

Who are some of your favorite creators?
Brookie and Jessie are brilliant. I love their weekly Vlog. And Veronika_iscool is so so so funny on TikTok.

Describe your feed in three words.
Adland. Knitted. Chaotic.

What’s a favorite moment from your career?
Winning Business + Finance bCreator of the Year 2023

What’s a social media trend you’re obsessed with right now?
I fully support the messy DIY chaos of Brat.

What’s your social media ick?
Brands just jumping on trends. Please make original content that entertains.

Who or what is your dream collaboration?
Heinz Salad Cream or Rowing Blazers

What can’t you get enough of right now on the Internet?
Song: Lisa, Rosalia: “New Women”
Podcast: Parenting Hell
Game: Watching my wife play Zelda Breath of the Wild
TV: “Slow Horses”

Celebrate Your Influence in the Webby Awards

The Webby stage has long-recognized creators like Keke Palmer, Dewayne Perkins, Issa Rae, Desus Nice, The Kid Mero, and more. To match the growth in the creator space, we’ve launched a dedicated suite of recognitions for Creators, including Best Editing, Best Shortform Video, Best Series, Most Viral and more.

Take advantage of early entry pricing—submit work before the Early Entry Deadline on Friday, October 25th!