The Webby Awards is the leading international award honoring excellence on the Internet. To honor the breadth of work created online, we offer a range of categories across eight types of work. 

Selecting the right categories are key to winning big at the Webby Awards. Explore our guide of tips and frequently asked questions to find the categories that best suit your work. 

We’re here to help. See our guide below or reach out to our dedicated Customer Service Lead, Evey Long, who can assist with any queries. You can contact her at evey@webbyawards.com or call us at 212.675.3555, Monday-Friday, 8:30am-5pm ET.

The 101 on Categories for The Webby Awards  

1. Understand Your Project

Have a clear understanding of your project’s purpose, content, and functionality. Consider what makes it unique and what its primary focus is. Look for a category that closely matches the essence of your project. Categories should align with the primary purpose and content of your work.

2. Consider Your Platform 

The Webby Awards accepts eight types of work: Websites and Mobile Sites, Video & Film, Advertising, Media & PR, Apps & Software, Social, Podcasts, AI, Immersive & Games—and a new dedicated suite of categories for Creators. Consider where your project lives when deciding between our categories. 

See the eight types of work below, and their descriptions.  

• Websites and Mobile Sites: Honors to celebrate exceptional websites designed for any screen, including desktop and mobile. Categories include Best User Experience, Responsible Innovation, Entertainment, Music and Sports.
• Video & Film: Honors for outstanding video and film created exclusively for online broadcast and streaming, including General Video & Film, Branded Entertainment, Series & Channels, Performance & Craft Categories.
• Advertising, Media & PR: Honors for the diverse landscape of digital advertising and brand creative, including Innovative PR, Branded Content, Media and Integrated work. Categories include Best B2B Campaign, Best Copywriting, Best Launch or Drop and Best Community Engagement.
• Apps & Software: Honors for innovative apps, software services and platforms. Categories include Best Use of AI & Machine Learning, Financial Services & Banking, Marketing & Content Management and Entertainment & Sports.
• Social: Honors for creative social media content across all platforms, including Features, Content Series, Campaigns, and Short Form Video. Categories for include Best Overall Social Presence, Comedy, News & Politics, Kids & Family, Television & Film and Fitness.
• Podcasts: Honors for exceptional work in podcasts and audio, including Shows, Individual Episodes, Limited-Series & Specials, and Features. Categories include Best Co-Hosts, Best Indie Podcast, Business, History and News & Politics.
• AI, Immersive & Games: Honors for groundbreaking work across Artificial Intelligence, Immersive Experiences and Games. Categories include Best VR Headset Experience, Technical Achievement, Best User Experience and Independent Creator.
• Creators: The Webby Awards are excited to introduce a brand new suite of honors for content and creativity by creators and influencers, including Individual Creator and Creator Excellence. Categories include Best Community Engagement, Most Viral, Comedy, Gaming, Social Impact, and more.

3. Play to Your Strengths

While we offer a range of general typological categories like Health or Public Service & Activism, we also have specific honors for Craft, Campaigns and Features. These include categories like Best Art Direction, Best Writing, Best Use of AI, Best Social Campaign, Best Partnership or Collaboration, Technical Achievement and more. If your work demonstrates excellence in these areas, consider participating in these categories as well.

4. Give Thought to Judging Criteria

Our judging academy, the International Academy of Digital Arts & Sciences, evaluates work in all eight category types based on their respective judging criteria. They do this to ensure that every project is judged fairly and accurately in its intended category. Criteria includes Quality of Craft, Functionality, Interactivity and more. Review our full list of criteria for Websites & Mobile Sites, Video, Advertising, Media & PR, Social, Apps & Software, Podcasts, Games, Immersive & AI, and Creators.

5. Consider Multiple Categories

If your project has multiple aspects or can fit into more than one category, you may consider entering it into several categories. Our advice is to make sure that it feels relevant to your work. The piece will be evaluated separately for each instance and category it is entered. It is not uncommon for exceptional work to be honored in more than one category regardless of media type.

5. Ask Us for Category Recommendations

If you still need more help, ask our team. You can reach out to Webby Customer Service Lead Evey Long for category recommendations, especially related to this year’s new categories. She is also available for queries related to the new season, entry process, and our judging process!

6. Review Past Winners

Our final tip is to view past Webby Winners in your intended category by exploring our Winners Gallery + Index. This can give you a window into projects that typically perform well in each category, while having access to the category description. 

Submit work in the 29th Annual Webby Awards to have your work recognized across our categories, and prove that you are leading digital innovation. Enter your projects before the Final Entry Deadline on Friday, December, 20th.