Nominees Announced April 2nd
28th Annual Webby Awards September 11, 2023

The Webby Awards Will Now Honor B2B Marketing

The Internet has completely transformed the way brands engage with their audiences.

Today, decision makers are navigating a unique set of challenges—from meeting KPI’s, to understanding consumers’ shifting expectations, to telling compelling stories that reach audiences in more platforms than ever before. However, leaders also have access to new products and services that better equip them to meet the needs of the moment. 

No one understands this more than the organizations making game-changing business solutions, like past Webby Winners Shopify, Square, Canva, Microsoft and Google. Amidst shifting business needs, we are also witnessing a new era for B2B marketing efforts—that center creativity, great storytelling and reaching marketers in new ways.

In partnership with LinkedIn, we are celebrating the smart, creative ways B2B Marketing teams promote their products and services to industry professionals by introducing a dedicated suite of honors for B2B Marketing in Advertising, Media & PR, and Social! We have also expanded the list of Business categories in Video, Podcasts and Social

Learn more about these honors below.

Honor Your Work In New Categories for B2B Marketing

Today, B2B marketers are finding creative ways to reach digital professionals, and give them new tools and skills to improve their work. From business-focused podcasts to creative campaigns for business tools. To celebrate this dynamic work, we’ve introduced new B2B Marketing honors, including:

Advertising, Media & PR Categories

– B2B Campaign
Digital advertising or PR campaigns, or use of media to promote B2B products and services including; software, research, conferences, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc.

– Branded Content: B2B
Branded content hubs, videos, articles, or branded programs that promote B2B products and services including; software, research, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc.

Social

– Social Campaigns: B2B
Social media campaigns that promote B2B products or services including; software, research, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc. Platform agnostic.

Podcast
– Limited-Series & Specials: Business
Podcast limited-series or special episodes that examine the business world, business marketing, finance and investments in narrative form, interviews, and conversation. Must be an individual episode, special episode, or mini-series.

Video

– General Video: Business
Original online video devoted to the business world including; business marketing, financial matters, education, insights and thought leadership.

– Branded Entertainment: B2B
Branded video content that promotes Business ventures that engage professional audiences to purchase products and services on behalf of their business.

Learn more about our new B2B Marketing honors, and how your work might fit in, here.

Have Your Projects Reviewed by Veteran B2B Marketers

With top expertise in B2B marketing across advertising, media, social and video, we're thrilled to welcome a new cohort of Webby Judges as foundational judges of our B2B categories. Meet a few of them below, and see the full list of jurors at IADAS.net:

Luc Levesque, Chief Growth Officer, Shopify

Luc Levesque is currently the Chief Growth Officer at Shopify and also advises companies like Canva, Twitter, Pinterest, and Patreon. He has been a guest speaker at Harvard University, has been featured in the New York Times and was awarded the International Executive of the Year Award and the Forty Under 40 Award by the Ottawa Business Journal. Prior to Shopify, Luc led product and engineering leadership roles at Facebook, and served as an executive at TripAdvisor. At the age of 21, Luc founded TravelPod, the world’s first travel blogging platform, later acquired by Expedia. Connect with Luc.

Xenia Muntean, CEO & Co-Founder, Planable

Xenia Muntean is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola.

Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper’s startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing. Connect with Xenia.

 

Jim Habig, Vice President of Marketing, LinkedIn Marketing Solutions

Jim Habig is a seasoned marketing executive with immense experience leading advertisings and product marketing. Currently, he is the Vice President of Marketing for LinkedIn where he leads the development of solutions for B2B marketers. Prior to LinkedIn Jim lent his talents to YouTube, Google and Pinterest, leading teams in bringing innovative ad solutions to market. Connect with Jim.

 

Candice Osborne Treese, Vice President of Experience Design & Development, SAP

Candice Osborne Treese is a Vice President of Experience Design and Development at SAP. Originally from Atlanta, Candice lived most of her adult life as an active member in Jersey City, New Jersey. She served as a Jersey City Councilwoman from July 2013 to December 2017, sponsoring over 60 pieces of legislation in areas ranging from tax payer protection, public safety, business development, open space and the arts. Her efforts to further business improvement led to the creation of the Exchange Place Alliance, an expanded Downtown Special Improvement District, the Newark Avenue Pedestrian Plaza and a Food Truck Zone. Her work with New York Waterways brought weekend ferry service to Exchange Place and her negotiations with developers brought a subsidized arts theater, Nimbus at the Lively, to downtown. Connect with Candice.

 

Melissa Rosenthal, Chief Creative Officer, ClickUp

Melissa Rosenthal is an award winning marketing executive and the Chief Creative Officer at ClickUp, focused on making the world more productive through best in class SaaS marketing!

Previously Melissa was the CRO/ Executive Vice President at Cheddar, a live video media company at the intersection of business news and culture. For her brand work, she was named to Forbes’ 30 Under 30, Business Insider’s 30 Most Creative People Under 30 and as one of Digiday’s “Changemakers.” Prior to Cheddar, she led BuzzFeed’s Global Creative Team. Joining the staff in 2010, Rosenthal was a key contributor to the creation and early success of BuzzFeed’s branded content native advertising model. Connect with Melissa.

 

Deborah Kelson, VP of Marketing, Switchboard

Deborah Kelson is a marketing leader who’s been building brands at mission-driven companies for over two decades. She’s led teams at big companies and startups, including Walmart, Evite, LeapFrog, and most recently Switchboard, where she’s the VP of Marketing. Deborah’s tech experience spans B2B SaaS, education, grocery delivery, eCommerce, mobile apps, and subscription services. Deborah is also the author and illustrator of the children’s book Peanut Butter or Jelly. Connect with Deborah.

 

 

Sumit Virmani, Chief Marketing Officer, Infosys

Sumit Virmani heads marketing at Infosys and is responsible for realizing the Infosys brand ambitions globally. Since joining in 2004, he has served as Head of Infosys Products & Platforms marketing, as well as the Global Head of Corporate marketing. He champions marketing effectiveness and enjoys the challenge of building strong connects between marketing metrics and business outcomes. Sumit comes with over 19 years of experience in international marketing. Prior to joining Infosys, he worked with Polaris Software and the Tata Group where he acquired his specialist skills in brand development, marketing communications and demand generation. Connect with Sumit.

 

Audrey Bell-Kearney, Chief NoiseMaker & Marketing Strategist, Noise Media Network

Audrey Bell-Kearney is a driving force of transformation and empowerment, leaving an indelible mark on the entrepreneurial landscape. As the Founder and President of the Gwinnett Women’s Chamber of Commerce, she’s catalyzed a movement that propels women towards success in the business world. But Audrey’s impact transcends boundaries; she’s also the visionary CEO behind Noise Media Network, a dynamic firm shaping digital content and leveraging AI and marketing prowess to catapult businesses forward. Her influential presence extends to the airwaves as the producer and host of the top-ranked local podcast, Good Morning Gwinnett. Not stopping here, Audrey is also the trailblazing mind behind the upcoming Georgia A.I. Summit slated for January 18-19, 2024. Connect with Audrey.

 

Nikita Shetty, Vice President of Marketing, Global Strategy and Integrated Marketing

Nikita Shetty is the VP of Marketing, Global Strategy and Integrated Marketing for LinkedIn Marketing Solutions, where she helps businesses build relationships with their target audience build effective campaigns.

Prior to joining LinkedIn, Nikita led marketing and strategy development for global business campaigns at Pinterest. There, she was the team lead for all global tentpole integrated marketing campaigns for Pinterest’s business audience, where she focused on brand building and producing high revenue-driving initiatives. An extensive background in brand strategy and marketing, Nikita has also lent her talents to retail brands like WearLIVELY, Jet and Ralph Lauren. Connect with Nikita.

 

Paula Goldman, Chief Ethical and Humane Use Officer, Salesforce

Paula Goldman is Salesforce’s first-ever Chief Ethical and Humane Use Officer. In her role, she leads Salesforce in creating a framework to build and deploy ethical technology that optimizes social benefit. Prior to Salesforce, Paula served as Vice President, Global Lead, Tech and Society Solutions Lab, at Omidyar Network, a social impact investment firm established by eBay founder Pierre Omidyar. Paula also served as the global lead for impact investing, where she created and led Omidyar Network’s global efforts to build the impact investing movement through its investment portfolio, industry partnerships, and thought leadership.

Paula has extensive entrepreneurial experience managing frontier market businesses, ranging from managing an affordable private school in rural India to a micro-enterprise syndicate in post-war Bosnia. As founder and director of Imagining Ourselves, a project of the International Museum of Women, she led the creation of one of the world’s first online museums. Paula’s work was recognized with the Social Impact Award from the Anita Borg Institute for Women and Technology and a Muse Award from the American Association of Museums.

 

Julia White, Chief Marketing & Solutions Officer, SAP

Julia White is the Chief Marketing & Solutions Officer for SAP, where she leads SAP’s product & industry marketing, digital & brand marketing, regional marketing, corporate communications, solution management, and government affairs.

Prior to joining SAP, Julia spent nearly 20 years at Microsoft Corporation where she led product marketing for Microsoft Azure, product marketing for Microsoft Office 365 during its transition into the cloud and more. Connect with Julia.

 

Jaime Robinson, Co-Founder & Chief Creative Officer, Joan Creative

Jaime Robinson is the Co-Founder and Chief Creative Officer of JOAN, a creative company founded in 2016, which includes JOAN Creative and JOAN Studios, with offices in New York and London.

JOAN has been named Independent Agency of the Year by Campaign, Small Agency of the Year by Adweek, and Stand Out on AdAge’s A-List. Robinson has been honored as one of Fast Company’s & “100 Most Creative People in Business,” was one of Ad Age’s “40 Under 40,” and Adweek’s “50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous.” Her work has won every award show, including an Emmy for “Outstanding New Approach” to Entertainment.

She believes that the world is inherently wonderful, that people are drawn to interesting things, and that “why not?” are two of the most powerful words in the English language.

 

Samira Ansari, Chief Creative Officer, Deutsch New York

An international multi-award-winning creative, Samira Ansari has worked across Fortune 500 brands, including AB InBev’s Michelob Ultra, U by Kotex, ESPN, Virgin Atlantic and P&G’s Pringles. In 2022, she brought home the only Cannes Gold Lion in Innovation for a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past for Michelob Ultra. ‘McEnroe vs. McEnroe’ also received a 2023 Sports Emmy Award in the Best Digital Innovation category. In 2022, she was recognized on Adweek’s Creative 100 list.

Before Deutsch NY, Ansari led the AB InBev business portfolio at FCB New York. She’s worked across three continents and held creative roles at Johannes Leonardo, Grey Group, Leo Burnett New York, TBWA\Chiat\Day, J. Walter Thompson, and Saatchi & Saatchi Paris. Her work has been recognized at the Cannes Lions Festival, The D&AD, Effies, The One Show, Clio, and the ADC. Connect with Samira.

If you are making great B2B marketing, enter it in the 28th Annual Webby Awards! Learn more about all of our new categories this season, and submit your work before the Early Entry Deadline on October 27, 2023.

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