Today, decision makers are navigating a unique set of challenges—from meeting KPI’s, to understanding consumers’ shifting expectations, to telling compelling stories that reach audiences in more platforms than ever before. However, leaders also have access to new products and services that better equip them to meet the needs of the moment.
No one understands this more than the organizations making game-changing business solutions, like past Webby Winners Shopify, Square, Canva, Microsoft and Google. Amidst shifting business needs, we are also witnessing a new era for B2B marketing efforts—that center creativity, great storytelling and reaching marketers in new ways.
In partnership with LinkedIn, we are celebrating the smart, creative ways B2B Marketing teams promote their products and services to industry professionals by introducing a dedicated suite of honors for B2B Marketing in Advertising, Media & PR, and Social! We have also expanded the list of Business categories in Video, Podcasts and Social.
Learn more about these honors below.
Honor Your Work In New Categories for B2B Marketing
Today, B2B marketers are finding creative ways to reach digital professionals, and give them new tools and skills to improve their work. From business-focused podcasts to creative campaigns for business tools. To celebrate this dynamic work, we’ve introduced new B2B Marketing honors, including:
Advertising, Media & PR Categories
– B2B Campaign
Digital advertising or PR campaigns, or use of media to promote B2B products and services including; software, research, conferences, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc.
– Branded Content: B2B
Branded content hubs, videos, articles, or branded programs that promote B2B products and services including; software, research, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc.
– Social Campaigns: B2B
Social media campaigns that promote B2B products or services including; software, research, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc. Platform agnostic.
– Limited-Series & Specials: Business
Podcast limited-series or special episodes that examine the business world, business marketing, finance and investments in narrative form, interviews, and conversation. Must be an individual episode, special episode, or mini-series.
– General Video: Business
Original online video devoted to the business world including; business marketing, financial matters, education, insights and thought leadership.
– Branded Entertainment: B2B
Branded video content that promotes Business ventures that engage professional audiences to purchase products and services on behalf of their business.
Learn more about our new B2B Marketing honors, and how your work might fit in, here.