28th Annual Webby Awards September 11, 2023

Announcing Brand New Webby Award Categories

The 28th Annual Webby Awards has introduced a suite of honors for work in B2B Marketing, AI, Podcasts and more! Dive in below for the complete list and entry details. 

Every season, The Webby Awards works with industry experts in the International Academy of Digital Arts & Sciences (IADAS) to elevate the ways we honor the best of the Internet. As our mission is to recognize the complete breadth, we’re dedicated to evolving our categories to reflect new ways our industry is creating digital technology and new forms of content. 

The Internet is at a unique point—tech companies, agencies and artists are harnessing AI to drive innovation. Creatives are using mixed reality and mixed media in their toolkits to build new experiences. Brands, Media Companies and Publishers are crafting fresh content with new ideas and digital technologies to entertain, inform and engage audiences worldwide. 

To meet this incredible moment, we’re introducing brand new honors for outstanding work in Artificial Intelligence (AI), Short Form Video, Podcasts, B2B Marketing and more. 

Discover our new categories below. To take advantage of early pricing, submit your work before the Early Entry Deadline on Friday, October 27th, 2023

Brand New Suite of Honors for Artificial Intelligence

AI has become more ubiquitous than ever before! Over the past year, there’s been an explosion of innovation in this space—from OpenAI’s ChatGPT to Midjourney, DALL-E and more. We’ve seen companies introduce new AI products to optimize and inspire creativity. Across the industry, teams continue to use it to create imaginative work. And across the Internet, people wielding AI to generate new possibilities. To match this special moment, we’ve unveiled a new suite of AI Apps and Experience categories and hope to inspire our community to create work that leads this new era for the Internet. New honors include:

AI Apps and Experiences

  • Arts & Culture and Events
  • Diversity, Equity & Inclusion
  • Experimental & Innovation
  • Fashion, Beauty & Lifestyle
  • Financial Services/Banking
  • Health & Wellness
  • Media & Entertainment
  • Products & Services 
  • Public Service & Activism 
  • Services & Utilities
  • Tourism & Leisure
  • Work & Productivity 

AI Apps and Experiences Features  

  • Best Art Direction
  • Best Integrated Experience 
  • Best Practices
  • Best User Experience
  • Best User Interface Innovation
  • Technical Achievement 
  • Best Use of AI in Social and Video 
  • Best Use of AI and Machine Learning in Advertising, Media & PR 
  • Responsible AI, and Best Use of Artificial Intelligence in Websites and Mobile Sites

Learn more about our new honors for AI Apps and Experiences in Metaverse, Virtual & AI, and how your work might fit in, here

New Dedicated Suite of Honors for Innovative B2B Marketing 

As a special initiative with LinkedIn, The Webby Awards is thrilled to introduce new categories for great B2B Marketing into the competition. Talented marketing teams across the industry have been creating excellent work for businesses connecting with professional audiences, and we plan to elevate that work. We’re celebrating dynamic professional work with new honors, including: 

  • B2B Campaign across Advertising, Media and PR  
  • B2B Branded Content 
  • B2B Branded Entertainment in Video 
  • B2B Social Campaigns in Social

We have also expanded our suite of Business categories across Video, Podcasts and Social. Learn more about our new B2B Marketing honors, and how your work might fit in, here.

Brand New Honors for Podcasts

Podcasting is on a continued boom. Creatives are using audio in unique ways to share interesting narratives across a spectrum of genres—from true crime to comedy, fiction, wellness and more. We’re excited to continue celebrating this growth and elevate great podcasts with our new categories, including:  

  • History 
  • Best Indie Podcast 
  • Honors for Business and Interview/Talk Show in Limited-Series & Specials 
  • Comedy in Individual Episode 

Learn more about our new Podcast categories, and how your work might fit in, here.

More New Categories and Honors 

This season, we’re also expanding the breadth of digital that we celebrate on our stage. To make the 28th Annual Webby Awards our most dynamic yet, we’re introducing new honors across Advertising, Media & PR, Video and Social! New categories include,   

  • Product Launch or Drop in Advertising Campaigns
  • Honors for Business and Interview/Talk Show in General Video
  • Sustainability & Environment in Video Series & Channels
  • Kids & Family in Social Campaigns

Learn more about our new honors in Advertising, Media & PR, Video and Social, and how your work might fit in, here.

We can’t wait to celebrate the creatives leading the digital race in the 28th Annual Webby Awards. Learn more about our brand new B2B Marketing categories, what’s new this season and meet this year’s panel of brand-new Executive judges.


You can only win if you enter

Don’t miss out on our most exciting season yet—enter your work across Websites and Mobile Sites, Video, Advertising, Media & PR, Apps & Software, Social, Podcasts, Games and Metaverse, Virtual & AI (New this year!) by the Early Entry Deadline on Friday, October 27th to take advantage of Early Entry pricing!