28th Annual Webby Awards December 15, 2023

On Your Rubric: Tom Hale, CEO of Ōura Health

A Q&A with Tom Hale, the expert who evolved Ōura Health into an industry leader, on what he’s expecting to see in this year’s competition.

We’re thrilled to welcome Tom Hale, CEO of Oura Health, to the Webby Judging Academy! He has helped set the standard of excellence across consumer tech, with over 30 years of experience in accelerating business growth and building unforgettable consumer experiences. Hale has shaped Ōura’s growth in his nearly 2-year tenure, transforming it into a leader in the wearable tech space. He has cemented his expertise in scaling businesses from steady growth to going public. 

We spoke with the digital maven to gain insight into what he’s expecting to see during the 28th Annual Webby Awards. Dive in for a peek at what he has on his rubric for creatives this season. 


For those who don’t know, tell us a little about your background. 

Macromedia then Adobe, Second Life, then short-term rentals, SurveyMonkey then Oura 

What particular expertise are you bringing to the Academy?

30 years in tech, across mobile, web, hardware, software, and media 

What are you most looking forward to about the 28th Annual Webby Awards? What are some new or fresh ways you’re excited to see entrants harness the Internet and technology?  

Exciting new entrants! 

What are some of the most important factors that define great digital work? 

Creativity, humor, and humanity 

What’s on your rubric for this year’s competition? What are you looking for among entries? 

Innovation that does not rely on AI

What creative work on the Internet has recently inspired you, and why?  

Minimalist calm tech apps 

What emerging technology or trend do you think will have the greatest impact on the creative industry?  

Generative AI 

If you had one tip, or a piece of advice for this year’s entrants, what would it be?   

Remember your humanity



The countdown begins — Final Entry Deadline for the 28th Annual Webby Awards is Today, December 15th!

Known as the Internet’s biggest honor, The Webby Awards have honored the iconoclasts who innovated the Internet for nearly three decades. When you enter, you establish yourself as a leader in the digital industry and cement your expertise in creating excellent work. 

Don’t miss your chance to showcase your talent and creativity on the world stage! Enter before our Final Entry Deadline, TONIGHT at 11:59pm PT.