Webby Insights November 12, 2025

Trust the (Generative) Process: Webby Trend Report 2026

A trend report and playbook on creative excellence in the AI Era.

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About The Webby Awards

The Webby Awards honors excellence on the Internet. This season features dedicated categories for AI Experiences & Applications and AI Features and Innovation. Submit your best work before the Final Entry Deadline on December 19.

Produced in Partnership with Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results.
With 27,000 global customers, 50 offices across six continents, and 2,200 employees,
Meltwater is the industry partner of choice for global brands making an impact.
Learn more at meltwater.com.

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