Who is setting the global standard for Internet excellence? As the international proving ground for creativity, we explored work from non-US-based companies in the 2025 Webby Awards International Index. Part of an annual report, it ranks the highest-performing countries in the 29th Annual Webby Awards—mapping where the Internet’s best work is being made, and which companies are leading the way.

Below, discover the international powerhouses raising the bar for work online.

For the second year the United Kingdom, Canada, and Germany led our international rankings, followed by the Netherlands, Australia and France.

Globally, three themes emerged: Firstly, AI-enhanced personalization is taking hold to create tailored experiences. There is still merit in making work that fosters belonging and inclusion, with projects tackling accessibility, climate action and more. Finally, we saw a stronger shift towards interactive gaming and immersive experiences, blurring physical and virtual spaces.

The United Kingdom showcased its range, with work spanning digital publishing, the creator economy, gaming and impact marketing.
UK publisher BBC covered today’s pressing stories by showcasing its range in digital storytelling—including “Planet Earth III: Narrated by Kids,” and What happens when the permafrost thaws? Whalar Group carved out its space in the creator economy, representing diverse talent like Simon Squibb’s entrepreneurship platform and Lachi’s “Mad Different” series celebrating disabled artists. Independent creators shine in the UK’s market. Game developer Playstack stood out with its addictive gameplay in its poker game Balatro. Similarly, indie creator Toby Lockerbie animated a short film to visualize the full scale of The Milky Way.

German agencies proved that centering social impact sharpens their creative edge. 
Agency of the Year, SERVICEPLAN GERMANY led local and global markets by infusing social causes with sharp strategy through Rainbow Wool, their campaign celebrating queer love in nature. Denkwerk’s and Struggly’s learning platform transformed math education by celebrating failure as learning.

Celebrity campaigns expanded into co-creation. Grabarz & Partner’s Porsche x Dua Lipa campaign was co-written and co-directed by the pop star, resulting in more authentic work. Publicis Media GmbH embraced “phygital” experiences with Oreo’s Supermarcade, turning supermarket aisles into a live PAC-MAN game.

Canadian companies prioritized AI utility, hijacked sports culture, and made inclusivity non-negotiable.
AI practicality superseded AI novelty to solve real challenges, through Dentsu Creative Canada’s Following Wildfire detect early wildfire signs. An inclusive-first approach stood out with  Klick Health’s animated film, 47, which was co-created with the Down syndrome community. Kraft Heinz built adaptive mobile experiences in its What’s Cooking app, prioritizing universal usability.

Courage’s Finger Lickin’ Open Endorsement for KFC hijacked NBA players’ tendency to lick their fingers during games, to position KFC. Critical Mass’ Sleep With Rain for AT&T addressed small business anxiety through B2B solutions.

Australia’s top companies embraced interactivity and animation in full force. 
Droga5’s Asahi Skills Tester lets users remotely operate a physical skills tester, showing a consumer  preference for interactive brand experiences. Animation became a vehicle for storytelling with depth in Kapwa’s work for The Signature Skills of Simone Biles, while Glitch Productions deployed it for narrative complexity in MURDER DRONES.

The Powerhouse Museum created cultural resonance through its short film To Become A Lion and 100 Climate Conversations profiles.

Dutch agencies, once again, led in crafting technically sophisticated, beautifully designed experiences.
DEPT® led the charge with AI-powered platforms like SIGNS, democratizing access to real-time ASL learning. Fabrique built an AI search tool for Rijksmuseum, making art collection discovery more intuitive. Tight visual design also stood out through Antinomy Studio’s redesign for i-D Magazine, and Build in Amsterdam’s site redesign for Bzier. In A Piece of Me, Dentsu Creative Amsterdam, shifted from awareness-raising around digital consent to building a product that forces behavioral change.

France solidified itself as Europe’s gaming powerhouse, delivering quality craft across every platform.
With significant tax incentives fueling studio growth, French companies dominated platform-agnostic gaming. Exclusible’s Care Bear Caring Quest thrived on Roblox, while Ubisoft Montpellier’s Prince of Persia and Focus Entertainment’s Warhammer 40K displayed quality user experience and technical achievement on traditional platforms. The range was the point.

Interactivity is a standard practice in gaming, not a novelty. Makemepulse’s Kaizen, and Astrea’s Gargoyle Doyle embedded user agency as a fundamental element in their work. . French studios didn’t treat interactivity as a feature to add—they built entire experiences around it.

Enter the 30th Annual Webby Awards to Join the Internet’s Top Companies 

As the global award for excellence on the Internet, The Webby Awards can take your company to new heights, but only if you participate. Submit work in the 30th Annual Webby Awards by the Early Entry Deadline on Friday, October 24, 2025 for best pricing.

Project Methodology

In October 2025, we analyzed which countries, excluding the U.S., were represented across the highest-performing companies in the 29th Annual Webby Awards to understand which six international markets ranked highest in the competition, and to rank the top five companies leading their markets. We pulled all results into the 2025 Webby Awards Interntional Index, an annual project that showcases which companies produced highest-awarded projects in our award program with insights about the work. Each company is ranked by the number of Webby Awards, People’s Voice Awards, nominations and honors their work received in last year’s competition. Webby Award and People’s Voice Award wins weigh heavier in our calculations.

Explore the 2025 Webby Awards Indexes 

Our industry is part of a wider project: The 2025 Webby Awards Indexes, which rank the companies and countries shaping excellence on the Internet. Visit our hub to explore our Industry Index, and hear from the teams behind this year’s best projects.