BuzzFeed wrote the instruction manual for Internet virality. Built on Jonah Peretti’s idea of the “Bored at Work Network,” where millions of office workers were ready to click and share, BuzzFeed pioneered measuring engagement on headlines and images as a science. First recognized at The Webby Awards as a Cultural Blog/Website Honoree in 2012, it became the place where quizzes, listicles, and “50 Animal Pictures You Need To See Before You Die” spread like wildfire, revealing an algorithmic Internet in its infancy. BuzzFeed Video, honored by the Webbys numerous times, scaled short-form storytelling into billions of views and launched creators like Quinta Brunson and the Try Guys. Tasty, honored first in 2017, became one of the Internet’s most influential cooking shows, while “Puppy and Kitten Interviews,” also honored in 2018, distilled celebrity culture into pure Internet joy. And BuzzFeed News proved the outlet born of memes could deliver scoops with global consequence, including its 2018 investigation into China’s Xinjiang internment camps. BuzzFeed showed how the Internet could reflect and shape human behavior at scale, pioneering formats that continue to influence digital culture today.

NOTABLE WORK

BuzzFeed Video (2014)

BuzzFeed Tasty (2018)

Buzzfeed News (2017)

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The 30th Annual Webby Awards is Open

Earning a Webby Award can take your company to new heights, but only if you participate. Submit work in the 30th Annual Webby Awards by the Final Entry Deadline on Friday, December 19, 2025.