Wieden+Kennedy taught brands to act like people online and to make culture, not just ads. Independent since 1982, the agency’s partnership with Nike gave the world “Just Do It” and set a long-running tone for work that moved through the Internet as confidently as it did through sport. In 2010, Old Spice’s “The Man Your Man Could Smell Like” launched at the Super Bowl and then exploded across the web, with rapid-response videos that made social interaction the campaign itself and a 2011 Webby recognition to match. In 2019, The Return of Colonel Sanders turned KFC’s founder into a rotating cast and a meme factory. That same year, Nike’s “Dream Crazy” with Colin Kaepernick showed how values-driven storytelling could spark global debate at digital scale. In 2025, Nike’s Wemby Crop Circle and Winning Isn’t For Everyone proved spectacle and wit still travel far on social. Twice named Webby Agency of the Year, W+K keeps setting the Internet’s bar for brand voice and cultural impact.

NOTABLE WORK

Old Spice (2011)

The Return of Colonel Sanders (2019)

DREAM CRAZY (2019)

Grimace’s Birthday (2024) 

 DoorDash-All-The-Ads (2025)

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The 30th Annual Webby Awards is Open

Earning a Webby Award can take your company to new heights, but only if you participate. Submit work in the 30th Annual Webby Awards by the Early Entry Deadline on Friday, October 24, 2025 for best pricing.