Saturday, May 10th,
12-5 PM
‘Spotlight On’ Fireside Chat with Jordan Howlett
Beloved by his 29M followers for his self-effacing humor and bathroom-mirror-reactions, Jordan Howlett (aka “Jordan The Stallion”) is one of the Internet’s biggest personalities. Hear how he built a successful career from the ground up that draws in viewers and brands.
- Jordan Howlett – Creator (TikTok, Instagram)
- Jesse Feister (Moderator) – Executive Director, Webby Media Group
Musicians in the Creator Era with Spotify & Special Guests
In this panel, we’ll explore how up-and-coming artists are building fan communities online and translating that engagement into chart-topping success. From behind-the-scenes content to fan-driven storytelling, we’ll dive into how artists are blurring the lines between creation, promotion, and participation, and how platforms like Spotify are helping turn loyal followers into millions of streams.
- Sam Duboff – Global Head of Marketing & Policy, Music Business, Spotify
- TBD Special Guests
Inside the Creator Economy with Adobe: How Creators Get Discovered and Land Partnerships
What does it really take to get noticed—and hired—by top brands? In this candid fireside chat, Adobe’s Head of Social, Jared, joins other creator and marketing leaders to pull back the curtain on how creators are selected, evaluated, and built into larger brand strategies. This session will cover the value creators bring to brands, what executives are really looking for in partnerships, and the most effective ways for creators to stand out and build long-term relationships. Expect honest insights, practical advice, and a rare look inside the decision-making rooms that shape the future of the creator economy.
- Jared Carneson – Head of Global Social, Adobe
- Rachel Gavrun – Director, Influencer Marketing, Golin
- Elise Swopes – Creator & Entrepreneur (Instagram)
Making It Make Cents: Creator Sucess & Monetization with Snap
In this panel, we’ll explore how today’s creators are building sustainable careers across platforms—and what it really takes to turn views into revenue. From monetization tools to brand partnerships and new forms of digital ownership, we’ll dive into how creators are navigating financial transparency, growing their businesses, and how platforms like Snap are evolving to support the next generation of creative entrepreneurs.
