Webby Reports Download the latest insight reports from The Webby Awards and our partners.

New Report Trust the (Generative) Process: Webby Trend Report 2026

A trend report and playbook on creative excellence in the AI Era.

Webby Insights 2025 Webby Awards Indexes

An annual project, ranking the companies and countries shaping excellence on the Internet.

Insights Report 2025 Webby Trend Report: it’s giving brainrot

November 12, 2024

Our 2025 Trend Report explores the rise of irreverence online and what that means for creatives and marketers.

Insight Report The 2024 Webby Awards International Industry Index

October 9, 2024

An annual project by the Webby Awards, mapping where the best of the Internet is made.

Insights Report The 2024 Webby Awards Industry Index

September 23, 2024

Our 2024 Industry Index puts the best of the Internet into context.

Insights Report 2024 Webby Trend Report: The Race to Outpace

December 1, 2023

Our 2024 Trend Report explores the breakneck speed of AI innovations and provides case studies to better inform your own AI strategies.

Insights Report 2023 Webby Trend Report: Never Niche Enough

January 17, 2023

The 2023 Webby Awards Trend Report; Never Niche Enough explores Gen Z’s shift to niche communities and micro-networks, how they’ve redefined online communities, and why the future of digital is rooted in authenticity.

Insights Report 2022 Webby Trend Report: Way Too New

January 6, 2022

The 2022 Webby Awards Trend Report Way Too New examines how innovations across online gaming and livestream video are shaping brand activations on the Internet.

Insights Report 2020 Webby Trend Report: Overwrite Tomorrow

December 6, 2020

Our 2020 Trend Report examines how the global pandemic created an indispensable Internet, and ignited the urgency to build a better future.

Insights Report 2019 Webby Trend Report: Under The Influence

October 16, 2019

The 2019 Webby Awards Trend Report examines how online platforms and algorithms exploit our desire to engage with controversy—by creating a constant feedback loop of provocative content—we are seeing far more fighting on the Internet, with consequences in our offline lives.