Introduction

Under the Influence Trend Report

Exclusive Research: The Webbys and YouGov Survey Sees a Rise in Internet Fighting.

Each year, The Webby Awards examines our extensive body of entries to determine emerging trends on the Internet and how they are shaping our lives and work.

This year, we recognized a clear theme: fighting.

As online platforms and algorithms exploit our desire to engage with controversy—by creating a constant feedback loop of provocative content—we are seeing far more fighting on the Internet, with consequences in our offline lives.

In this report, you will uncover

1. How the general Internet public is receiving this cultural shift online
2. The types of work people actually want while living in a culture of conflict
3. What people want and expect from the industry, The Webbys partnered with YouGov to conduct a survey of 4,000 adults across the U.S