Introduction

Never Niche Enough Trend Report

Niche communities are sprouting up on the Internet, and Gen Z has taken notice.
The Webby Awards team has released its annual report, presented in partnership with WP Engine and YouGov, titled Never Niche Enough! It explores Gen Z’s shift to niche communities and micro-networks, how they’ve redefined online communities, and why the future of digital is rooted in authenticity.

In this report, you will uncover

1.  What Gen-Z consumers are looking for in Online experiences
2.  Real world case studies on how brands can strategize to reach niche communities
3.  An understanding of what consumers across the U.S. chime in on their attitudes to niche communities and what motivates them to join one, through a survey of over 3,000 US consumers conducted in partnership with YouGov.