Introduction

Way Too New Webby Trend Report

The Webby Awards team publishes an annual report, analyzing digital trends that are impacting our world and online work. The Webby 2022 Trend Report Way Too New is an overview of the unprecedented explosion of online innovation, particularly across online gaming and livestream commerce, presented with our sponsors WP Engine, Brandlive, and YouGov.

Dive in now for these insights, as well as words from industry experts Nicole Pike, Global Sector Head of Esports & Gaming, YouGov, Thomas Iwasaki, Chief Product Officer, Brandlive, and Eric Jones, VP of Corporate Marketing, WP Engine.

In this report, you will uncover

1. How you can strategize around online gaming in the metaverse, livestream commerce and influencer marketing
2. Examples of brands that are reaching new audiences in these spaces
3. How over 3,000 consumers are approaching these trends, through a survey conducted in partnership with YouGov.