No one creates great work alone. It takes a good idea, creative synergy and hours of collaboration to produce something —a product, campaign, execution—that grabs the Internet’s attention. Over the years, iconic collaborations and crossovers have dominated pop culture, like H&M x Maison Martin Margielia, Ghetto Gastro x Crugg, and Game of Thrones x Bud Light. When the right parties come together, at the right time, it makes magic. In this year’s Webbys, we saw an explosion of creative partnerships with brands tapping into new audiences through collaborations with creators, celebrities, large budget shows, and game creators. Whether their focus was bringing back Taco Bell’s Mexican Pizza, turning luxury luggage into NFTs, or unearthing corruption in the 2022 World Cup, the inaugural Webby Nominees for Best Partnership or Collaboration brought plenty of sparkle and shine to the Internet.
Explore the 2023 Webby Nominees for Best Partnership or Collaboration across Advertising, Media & PR; Metaverse, Immersive & Virtual; Podcasts and Social Podcasts. Explore the rest of this year’s nominees and vote for your favorite projects in the Webby People’s Voice Awards by Thursday, April 20th!