Coors Light and Mischief @ No Fixed Address tapped Kansas City Chiefs quarterback Patrick Mahomes to promote their brand, without realizing that he cannot, in fact, promote their brand. To work around this, Mischief created a Coors Light flashlight for Mahomes to promote, coincidentally the same size as a beer can. Vote for them here!

To excite fans about the upcoming season of Ted Lasso, and reach a new audience of gamers, Apple spearheaded FIFA 23 x Ted Lasso. Since the launch of the Apple TV series, Ted Lasso’s marketing team has treated AFC Richmond, the show’s fictional football club, as a real team. And like all real football teams, being included in FIFA is a massive win for the team and for promotion. The partnership, and its culminating campaign film, marked the first fake team to enter FIFA. Vote for them here!

In honor of “Stranger Things” fifth season, Netflix and Domino’s created a new kind of crossover, giving fans the opportunity to order pizzas with their mind. Inspired by Eleven, a character with telekinetic powers, they used eye tracking, facial recognition and gyroscopic technology to create on-screen commands in the Domino’s app that responded to eye and facial expressions. These technologies let consumers use “real” telekinesis to enter the Hawkins Lab and order Domino’s right to their doorsteps. Vote for them here!

McDonald’s partnered with creative director and content creator Karen X Cheng to celebrate the 2023 Lunar New Year. Known for sharing her experiments with digital technologies, Cheng created exclusive AR-powered designs for the Year of the Rabbit. The full collaboration features Cheng’s designs in an immersive 3D puzzle, and other experiences powered through Instagram’s AR Filter. Vote for them here!

AMBUSH, a luxury streetwear label by Yoon Ahn, teamed up with General Mills and creative digital production studio Active Theory to launch a limited-edition Reese’s Puffs cereal box, exclusive bag, and interactive experience dubbed the Breakfastverse. Tapping into AMBUSH’s signature colorful, intergalactic branding to redesign the cereal box and manufacture the Chrome Puff, a bag that doubles as a cereal bowl (spoon included). Using emerging technologies, they launched the Breakfastverse, an immersive game that lets players experience breakfast in a different dimension. Vote for them here! 

German luxury travel brand RIMOWA brought their expert craftsmanship to the metaverse in a collaboration with RTFKT. They turned the unmistakable RIMOWA original aluminum suitcase into a collection of 888 NFTs and 888 limited-edition physical suitcases. Additionally, they released 2222 co-branded and co-engineered Workebot avatars for Web3 enthusiasts to begin exploring the Metaverse. Vote for them here!

Houston’s Museum of Natural Science wanted to share the wonders of natural science with a wider audience. To achieve this, they partnered with content marketing agency Texas Monthly Studio, to produce a show for science enthusiasts to enjoy. In Naturally Curious, hosts Jodi and Own Egerton unearth the amazing exhibits and experiences the Museum of Natural Science has to offer. Vote for them here!

Intelligence Squared U.S. Debates is the premiere podcast to eavesdrop on the brightest minds in journalism. As part of a collaboration with the Homeland Security Experts Group, Unresolved: Information Disorder takes listeners through the “age of the information disorder,” and what can be done in the private sector to combat false information. Vote for them here!

As an artist, Iceland native Björk stands in a class of her own with albums that are hard to define. Made in collaboration with with Talkhouse and Mailchimp, Björk: Sonic Symbolism dives into the deep, and abstract yet emotional waters of Björk’s discography. Philosopher and writer Oddný Eir and musical curator Ásmundur Jónsson use each episode in the nine-part series to dissect an album with Björk, starting with her 1993 album “Debut.” Vote for them here!

Metallica already cemented itself in the “Stranger Things” universe after actor Joseph Quinn, who plays Eddie Munson, performed the band’s classic “Master of Puppets.” Netflix and Metallica built on this iconic season 4 finale scene by having Quinn join Metallica at the Lollapalooza music festival in Chicago. Netflix shared video of this special moment, and rehearsal’s leading up to it, with fans across social and sold Hellfire Club merch to commemorate the moment. Vote for them here!

JW Marriott collaborated with Lily Kwong, a landscape designer and influencer, to reimagine the outdoor spaces of their locations in Orlando, Palm Springs and Manhattan, with a focus on holistic wellbeing. The result was JW Garden, three unique botanical art installations that helped guests connect to local ecosystems. To promote both the partnership and opening of these gardens, they launched a social campaign featuring Kwong, and supported community garden efforts in the three cities. Vote for them here!

YouTube was looking for a sure-fire way to get people using YouTube Shorts. Naturally, they reached out to BLACKPINK, the world-dominating K-Pop group. In collaboration with the group, YouTube tapped into stans’ favorite pastime: dance challenges. In coordination with the release of BLACKPINK’s latest single “Pink Venom,” fans were encouraged to share participate in the #PinkVenomChallenge happening exclusively on YouTube Shorts. Vote for them here!