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Webby Rankings November 16, 2021

The 2021 Webby Production Industry Index

Meet the top 5 Production Companies honored at the hallmark 25th Annual Webby Awards.

Over nearly two years, it has meant even more for us to recognize the best companies making moving images. As production companies continue to shift their offerings to accommodate remote production, new technologies and distribution methods that are inherently more remote, they are paving the way for the future of video. 

Take a look at the 5 companies featured in our 3rd Annual Webby Production Industry Index. Our index showcases the 5 production companies with the most Webby-recognized projects across all categories in the 25th Annual Webby Awards (2021). In addition, we’ve highlighted a few pieces of work by each of the featured companies. 

HOW IT WORKS: To start, we analyzed which industries over indexed in the 25th Annual Webby Awards. We then ranked which companies produced the highest-performing projects. *Companies are listed with the highest-performing projects top to bottom. Webby Wins are weighed more heavily in calculations.*

The 2021 Production Industry Index

BY THE NUMBERS 

  • This year, MediaMonks led the competition with 3 wins, 6 nominations and 4 honors, with many wins in technical categories, including Augmented Reality, Best User Experience and Best Use of Animation.
  • Work entered by production companies reflect creative teams’ ingenuity to accommodate remote productions due to a halt on in-person filming. This was shown in The Mill’s honors for its animated and immersive projects, Tool’s pivot to virtual solutions for experience marketing, and Park Pictures’ animated film about incarceration during the pandemic. 
  • The pandemic ushered in the rise of virtual experiences produced by brands and individuals alike. Today, the creative community is rethinking how to offer people accessible, equitable and inclusive experiences from anywhere in the world, with digital production companies leading the way.

BEHIND THE RANKS

1. MediaMonks

The digital production company describes themselves as The Webbys’ production partner of the year meets hundreds of ex-Google data experts. They blend skills across content, data and digital media. In 2020 and 2021, MediaMonks focused on building campaigns and digital experiences that engage avid fans and focus on social good, as seen with The Uncensored Library and Frontier Development Lab projects. View the work below.

  • DARK2021 Winner, Best User Experience 
  • The Uncensored Library 2021 Winner, Public Service, Activism and Social Impact, Nominee, Public Service & Activism in Virtual & Remote, Honoree, Best Cause Related Campaign 

2. Tool

Tool is a creative production partner that concepts, creates and executes award-winning advertising and marketing for the world’s bravest brands and advertising agencies. Last year, Tool pivoted to make its experience marketing offerings available virtually. View the work below.

3. m ss ng p eces 

m ss ng p eces is a new wave production and entertainment partner for content and immersive experiences that inspire culture. Last year, they were honored for purpose-driven campaigns that showcase resilient portraits of Black love, and inform audiences of the hateful history behind local monuments. View the work below.

  • Invisible Hate2021 Winner, Public Service & Activism, People’s Voice Winner, Best Cause Related Campaign 

4. The Mill 

As a global creative partner for agencies, production companies and brands, The Mill works across all media and creative technology platforms, including visual effects, creative production and experience design. During the 25th Annual Webby Awards, their honored work utilized animation, remote production and immersive experiences to remedy the halt on in-person productions. View the work below.

5. Park Pictures

Founded in 1998, the bicoastal and London-based production company has produced award-winning work for clients such as Apple, Nike, Google, Adidas and more for over 20 years. Park Pictures’ featured work is wide-ranging, touching on incarceration during the pandemic and human connection, as well as more commercial work. View the work below.

  • Temper2021 Honoree, Documentary: Longform

To join the best production companies in the world, enter the 26th Annual Webby Awards. New categories for Virtual & Remote Series, Best Installation or Experience, Best Real Time Experience, and more. The Final Entry Deadline is Friday, December 17th!

READ THE FULL SERIES

The Webby Podcast Industry Index is part of our larger Webby Industry Index Series that showcases the companies who have made the highest caliber of work across their respective industries. Read the full series to see this year’s best Agencies, Brands, Game Creators, Media Companies, Podcast Companies and Tech Companies.

 

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