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The YouTube Ads of the Year December 18, 2017

Meet the Winners of #TheYouTubeAd of 2017!

YouTube selected 30 nominees for the most iconic ads of 2017, you voted, and now it's time to meet the winners.

From ads that get you all choked up to spots that make you take a stand, the Winners of #TheYouTubeAd of 2017 are full of energy and feeling. YouTube and The Webby Awards teamed up to select 30 nominees across 6 categories, and the Internet has decided—in a record number of votes— which spots are the best. Check them out below!

Meet the Winners of #TheYouTubeAd of 2017!

YouTube selected 30 nominees for the most iconic ads of 2017, you voted, and now it's time to meet the winners.

#TheYouTubeAd That Goes Straight To The Heart

Working alongside Energy BBDO and PHD, Windex told a beautiful coming-of-age story. With over 7 million views, “The Story of Lucy” showed that a father’s love can withstand space and time.

#TheYouTubeAd That Has Six Appeal

Sometimes, six seconds is all you need to capture our attention. Just watch Revlon’s “Dina Tokio Tube Makeup Teaser.” Revlon piqued the interest of many with a sneak peek into Tokio’s superb skills.

#TheYouTubeAd That’s Your Guilty Pleasure

Who could resist a group hug from farm animals?  Barton F. Graf proved that no one is impervious to this amount of cute in its 360-video “Hay Day 360 Hug,an ad that helped over 9 million viewers release their inner child.

#TheYouTubeAd That Knows No Limits

In “Clash of Clans: How Do We Get Over There?” Barton F. Graf showed us that with the right team and tools, no obstacle—not even a vast ocean—is too big to overcome. With over 92 million views, it’s clear many viewers agree.

#TheYouTubeAd That Puts Stars In Your Eyes

In David & Goliath and Horizon / Canvas Worldwide’s hilarious ad “Hero’s Journey Starring Melissa McCarthy,” the star realizes saving the planet is a little more difficult than it seems. With over 26 million views and gut-busting laughs, this eco-friendly crusade was a huge hit with viewers.

#TheYouTubeAd That Takes A Stand

Opening on a young man who cares deeply for the world, “Following” by DDB tells the story of reaching back to help others. With over 9 million views, this tear-jerker inspires us to do more than just support causes in passing or on the Internet, but to act.


Combined, #TheYouTubeAd winners have been watched by more than 144 million viewers and truly represent the most iconic ads of 2017. Congratulations to all winners and nominees, and thank you to everyone who voted.

To see more of this year’s best YouTube ads, and the rest of the nominees, head to #TheYouTubeAd Leaderboard.

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