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NEW YORK, April 4, 2023 – Today, the International Academy of Digital Arts & Sciences (IADAS) announced the Nominees for the 27th Annual Webby Awards. Among those recognized this year in the Advertising, Media & PR categories are McCann, BBDO, Apple, Accenture Song, Duolingo, Wieden+Kennedy, Droga5, Paramount, VMLY&R, Observatory, Mischief @ No Fixed Address, CHEP Network, Serviceplan Germany, Goodby Silverstein & Partners and more. 

The contenders for this year’s Agency of the Year are companies that earned more Webby Awards nominations across all categories than any other agency. Leading the nominees are BASIC/DEPT (19), R/GA (14), DEPT (12), TBWA\Media Arts Lab (12), and McCann New York (10)

All Nominees are eligible to win the Internet industry’s two most prestigious awards: The Webby Award, selected by the Academy, and The Webby People’s Voice Award, voted on by the online community. Voting for The Webby People’s Voice Awards is open now at through Thursday, April 20, 2023 at 11:59pm PDT. 

“For over 27 years, The Webbys has had a front row seat to the changing digital landscape; today new and niche platforms are providing younger consumers with more options in an ever-expanding universe,” said Ciel VanderVeen, Managing Director of The Webby Awards. “This year’s Nominees showcase the ingenuity, creativity and innovation that it takes for brands to connect with consumers of all ages.”

This year saw an explosion of creative partnerships with brands tapping into new audiences by collaborating with talented creators, celebrities, big budget shows, games and by working together. Stand out collaborations include: Axe Body Spray and Fortnite creator Kyle ‘Bugha’ Giersdorf with Mistaverse (The Martin Agency); Doja Cat x Taco Bell: A “Contractual” Partnership (Deutsch LA); Chipotle Mexican Grill x Corn Kid (Day One Agency); Just Eat & Katy Perry – Did Somebody Say (McCann London); High Valyrian Lessons (Duolingo x HBO); Good Night World (Headspace and Sesame Street); Megan Thee Stallion and Cheetos Flamin’ Hot Snackable Screens (OMD USA); Burberry x Minecraft (Burberry) and Ted Lasso and FIFA 23 (Apple). 

Reflecting the industry’s focus on using new technologies like Artificial Intelligence and creating Immersive experiences, nominated brands and agencies are connecting and entertaining consumers with projects like Sherwin Williams Speaking in Color (Wunderman Thompson) and Heinz Ketchup AI (Rethink), House of the Dragon: DracARys (HBO) and Nike – Just A/Run (R/GA)

Webby Nominees are selected by the International Academy of Digital Arts and Sciences. Members include: Natalie Guzman, Co-President & CMO – Savage X Fenty; Kieran Donahue, Chief Marketing Officer, IHOP; Peggy Ang, Chief Marketing Officer, LG Electronics; Charisse Hughes, Chief Brand & Advanced Analytics Officer, Kellogg; Sérgio Mugnaini, Chief Creative Officer, Ogilvy Brasil; Kerstin Emhoff, Co-Founder and Chief Executive Officer of PRETTYBIRD; Joanna Popper, Chief Metaverse Officer, Creative Artists Agency; Jorge Hernandez, Founder Partner & Chief Marketing Officer, Majority; Jennifer Cotter, CCO, Peloton Interactive; Alexander El-Meligi, Co-Founder & CEO, Demodern; and Joakim Borgstrom, Chief Creative Office BBH London.

 Creative Agencies are also entertaining, educating and inspiring the industry in new ways with nominated podcasts in the Creativity & Marketing category, they include: #5Things: This week in social (Grey); Icons in the Making (Lippincott) and Creativity in Captivity ​​(Sweetwood Creative). 

Alongside Agency of the Year, this year’s Webbys will also recognize Production Company of the Year. Companies currently in the running include: Media.Monks B.V. (11), Cut+Run (4) and m ss ng p eces (4).

Network of the Year will also be presented at this year’s Webby Awards. The following networks that earned more Webby Awards nominations across all categories are in contention: McCann Worldgroup (41), DEPT (31), TBWA Worldwide (22), Accenture (17), BBDO Worldwide (14) and Wieden+Kennedy (14).

With nearly 14,000 entries from over 70 countries around the world and a record number of Social entries, this year’s competition was extremely competitive. From the tens of thousands of global entries submitted, fewer than 12% were selected as Nominees. 

Winners for The 27th Annual Webby Awards will be announced on Tuesday, April 25, 2023, and will be celebrated at a star-studded in-person award show on Monday, May 15, 2023 at Cipriani Wall Street. Fans will be able to watch special moments and the hallmark five-word speeches from all the Winners on May 15th by following @TheWebbyAwards across YouTube, Instagram and TikTok.

KMPG provides vote tabulation consulting for The Webby Awards. For a complete list of Nominees and to vote for the People’s Voice Awards, visit

27th Annual Webby Advertising, Media and PR Nominee highlights below.


About The Webby Awards:

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media and PR; Apps & Software, Social; Podcasts; Games and Virtual & Remote. Established in 1996, The Webby Awards received nearly 14,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Canva, WP Engine, Verizon, Omidyar Network, YouGov, NAACP, KPMG, Wall Street Journal, All Tech Is Human, Podcast Movement and AIGA.

Find The Webby Awards Online:
Instagram: @thewebbyawards
Twitter: @TheWebbyAwards
TikTok: @thewebbyawards
Linkedin: The Webby Awards

Media Contact:

Sunshine Sachs Morgan & Lylis


Media & Entertainment, Branded Content (Advertising, Media & PR)

Products & Services, Branded Content (Advertising, Media & PR)

Health, Wellness & Pharmaceutical, Branded Content (Advertising, Media & PR)

Best Partnership or Collaboration, PR Campaigns (Advertising, Media & PR)

Best Partnership or Collaboration, Metaverse & Immersive Features (Metaverse, Immersive & Virtual)

Best Partnership or Collaboration, Features (Podcasts)

Best Original Music or Music Supervision, Craft (Advertising, Media & PR)

Best Art Direction, Craft (Advertising, Media & PR)

Best Use of Animation or Motion Graphics, Craft (Advertising, Media & PR)

Best Launch, PR Campaigns (Advertising, Media & PR)

Integrated Campaign, Advertising Campaigns (Advertising, Media & PR)

Best Community Engagement, Advertising Campaigns (Advertising, Media & PR)

Best Social Impact Campaign, Advertising Campaigns (Advertising, Media & PR)

Best Cause Related Campaign, PR Campaigns (Advertising, Media & PR)

Real-Time Response, PR Campaigns (Advertising, Media & PR)

Best Use of Social Media, Media Campaigns (Advertising, Media & PR)

Best Use of Online Media, Media Campaigns (Advertising, Media & PR)

In-Game Integration, Individual (Advertising, Media & PR)

Technical Achievement, Features & Design (Websites and Mobile Sites)