FOR IMMEDIATE RELEASE
For information, contact:
Damiano DeMonte: Demonte@sunshinesachs.com
Nicki Fertile: Fertile@sunshinesachs.com
Sunshine, Sachs & Associates: 212-691-2800
SUSAN SLOCUM NAMED CHIEF REVENUE OFFICER AT THE WEBBY AWARDS
New York, NY (January 9, 2012) – The Webby Awards, the leading international honor for websites, interactive advertising, online film & video and mobile & apps, today announced that Susan Slocum has been named as the new Chief Revenue Officer, bringing her proven record of achievement in advertising across various platforms. Her deep knowledge of the advertising industry and power of understanding companies is essential to creating new strategies at the Webby Awards in order to execute new ideas that bring optimal growth to the company.
“I am thrilled to bring my years of marketing and sales experience to the Webby Awards, and am eager to expand the brand to the forefront of thought leadership in the crowded Web world,” said Slocum, about her appointment to the new position.
Most recently, Susan worked at Prometheus Global Media brands Billboard and The Hollywood Reporter/THR.com. At Prometheus, Susan sold the relaunch of The Hollywood Reporter/THR.com, raising its revenue substantially. She also developed custom programs for top-flight advertisers for the Billboard Music Awards.
Previously, Susan served as Fashion & Retail Director at OK! Magazine and OKmagazine.com (Northern & Shell LTD) as well as the National Director of Sales and Marketing at Flavorpill, creating a new digital strategy and helping to guide the transition of the brand from an email newsletter to a .com with regard to paid media and partnerships.
Prior to that, Susan worked at various publications at Condé Nast, where she delivered annual sales growth of 20 percent and conceptualized and sold numerous multimedia advertising packages for clients at Condé Nast Traveler and WIRED. In 2003, Susan was named “Sales Person of the Year” by the company.
A graduate of Ball State University with a Master’s Degree from Florida State University, Susan currently resides on the Upper East Side of Manhattan, NY. For more information or to view Susan’s bio, please visit www.webbyawards.com.
About The Webby Awards:
Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, the 15th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: AOL; Vitamin T; Yahoo!; Rackspace; Microsoft; PricewaterhouseCoopers; Ford; Google; .CO; IDG; LBi; paidContent and The Guardian.