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THE VOTES ARE IN: 2010 WEBBY PEOPLE’S VOICE CAMPAIGN BY
TRIBAL DDB WORLDWIDE GARNERS RECORD-BREAKING RESPONSE
World-Renowned Advertising Agency Overseeing Entire Theme, Look, and Feel of
The 14th Annual Webby Awards as Official Creative Partner
(New York, NY) – April 27, 2010 – A dynamic new campaign by Tribal DBB Worldwide, Official Creative Partner of the 14th Annual Webby Awards, has resulted in more than 540,000 votes cast to date in this year’s Webby People’s Voice Awards, setting a pace to double the record set in previous years.
Tribal DBB kicked off the partnership by developing and implementing a lively new take on the Webby People’s Voice Awards, which is hosted on Aol at http://webby.aol.com through April 29th. The agency tapped renowned designer Shepard Fairey’s creative studio, Studio Number One (www.studionumberone.com), to create original icons and illustrations for the campaign.
As part of the marketing campaign encouraging the public to vote, Tribal DDB designed customized real-time banner ads showing standings in Webby categories across various Aol sites. To further spread the word, Tribal DDB’s creative team incorporated social media tools allowing voters to automatically share their votes with their followers on Twitter.
Tribal DDB is also overseeing the design and user experience of the The Webby Awards YouTube Channel, which showcases and houses voting for Online Film and Video Nominees in the Webby People’s Voice. Tribal DDB will further enhance the channel for the “Watch the Webbys on YouTube” event, giving fans all over the world a front row seat to the 14th Annual Webby Awards gala on June 15, 2010.
Additionally, the agency is serving as the lead creative team for Webby Awards campaign logos and all printed materials and motion graphics for the June 14th Webby Awards gala.
Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, online film and video, interactive advertising, and mobile websites. Tribal DDB Worldwide (www.tribalddb.com) is an Advertising Age A-List Agency with headquarters in New York and offices in 36 countries throughout the world.
“Tribal DBB Worldwide has long been at the forefront of online innovation, so it’s extremely fitting that they’re lending their design expertise to this year’s Webby Awards,” said David-Michel Davies, executive director of the Webby Awards. “Our goal is to create a more interactive, more personal, and, above all, more fun feel to the Webby Awards experience, and we’re thrilled to have one of world’s most elite agencies helming our efforts.”
“We’re proud of “The Battle for Web Supremacy” campaign that captures, with humor, the fight to be awarded the highest internet honor,” said Paul Gunning, CEO of Tribal DDB Worldwide. “It’s the first time that the Webby Awards have had a continuous campaign across all elements. We hope the Webby Awards and all of this year’s participants have as much fun with this award show as we did.”
About Tribal DDB Worldwide
Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List Agency, is headquartered in New York and includes 56 offices spanning 36 countries throughout the Americas, Europe and Asia-Pacific region. The first digital agency to win the Grand Prix in Film at the International Advertising Festival at Cannes in 2009, taking that prize for Philips “Cinema 21.9,” Tribal DDB was also the first digital agency to ever win Global Agency Network of the Year from Advertising Age in 2007. In 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group’s DDB Worldwide.
About The Webby Awards
Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 13th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Expression; Aol; YouTube; Pepsi; Aquent; Yahoo!; Corbis Images; Tribal DDB Worldwide; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; KobeMail; Museum of the Moving Image; Behance; Business Insider; Time Out New York; paidContent and The Guardian.