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The Webby Awards Convenes Brands, Agencies and Creatives in 30+ Cities Worldwide
to Examine the Trend of “The Frenzy for First”

 

Webby Talks shares research, best practices around early adoption and the race to be first on the Internet with global audience

 

(New York) October 9, 2013 – Today The Webby Awards announced the kickoff to its annual Webby Talks series, an international roadshow showcasing the most innovative work and trends on the Internet today. The 2013 series, The Frenzy for First, explores the many ways the Internet has heightened the desire among brands and consumers to be the first to try new technologies and respond to current events and news-making milestones via social media.

This year, Webby Talks will bring its research and insights to thought leaders and strategists at some of the world’s biggest brands and creative agencies, including Google, Microsoft, Dell, The BBC, Funny or Die, Disney, Wieden + Kennedy, BBDO, Ogilvy and others. Senior Webby executives will travel around the world to visit leading companies in technology, advertising and media in Los Angeles, Chicago, Sao Paulo, Paris, Amsterdam, London, Sydney and two dozen cities in between.

The Webby Awards, the annual awards show honoring excellence on the Internet, designed the Webby Talks series to provoke conversation and inspire innovation by highlighting emerging trends and creative solutions. “We have watched and celebrated the evolution of the Internet over the last 18 years, noting significant progress and innovation year to year,” said The Webby Awards Executive Director David-Michel Davies. “While The Frenzy for First is just one of the many emerging trends we see on the Internet this year, it’s rich with powerful examples of the risks and rewards often associated with being first.”

“Firsters” as they have been termed by The Webbys, are the increasing number of average citizens going to extremes to share their experiences using and adapting to new technologies. The Webby Talks series delves into what drives these individuals to be first, namely self-actualization, and explores the influence of these enthusiasts and how brands can use “firsters” to evangelize their own messages.

To learn more about Webby Talks and the worldwide tour, please visit www.webbytalks.com. The Webby Awards early entry deadline to submit works for consideration is November 1, 2013. Enter at www.webbyawards.com. Nominees will be announced April 2014, with the hallmark Webby Awards ceremony held later in Spring 2014.

About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby

Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, The Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide last year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Microsoft, Citibank, Twitter, Dell, Vitamin T, Quantcast, MailChimp, Yext, Tumblr, Engine Yard, Funny or Die, AdAge, MLB Advanced Media, Mashable, Business Insider, Guardian News and Media.

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