Categories

General Desktop & Mobile SitesThe Webbys honors exceptional websites designed for any screen, including desktop and mobile.

• ActivismSites facilitating political change, social movement, human rights, public education and reform, or revolution.
• Architecture, Art & DesignSites that feature architecture and design, including commercial and residential structures, homes and apartments, exterior and interior design, industrial design or display or promote art of any medium, art galleries, art auctions, or content focused on art criticism or the art world.
• Belonging & InclusionSites that focus on belonging and inclusion across all identies with the goal of creating inclusive environments where individuals can be authentic without discrimination.
• Business Blog/WebsiteSites or blogs created by individuals, groups, or companies for professional and business related topics.
• Charitable & Non-Profit: Local & Community OrganizationsSites for local and community charities and charitable organizations whose primary purpose is helping people or other worthy causes.
• Charitable & Non-Profit: National & Global OrganizationsSites for national and global charities and charitable organizations whose primary purpose is helping people or other worthy causes.
• CommunitySites creating and facilitating online community, connectedness, and/or communication around shared interests. These sites can target either a broad-based or niche audience including B2B sites that focus on team engagement, health and happiness programs, etc.
• Corporate CommunicationsSites that serve as online identities for corporations, organizations, businesses, or professional individuals. These sites may promote, market, or provide information and a point of contact for products, services, corporate individuals, or companies involved in online or offline commerce.
• Corporate Social ResponsibilitySites that showcase a company's commitment to encouraging community growth and development, and to activities and programs that benefit the environment, consumers, employees, and the public.
• Cultural Blog/Website #Sites or blogs created by individuals, groups, or companies that cover cultural, lifestyle, fashion or entertainment topics.
• Cultural InstitutionsSites for museums, parks, zoos, gardens, aquariums, theaters, arenas, and any other institutions of cultural significance.
• EducationSites that are educational, promote education, or provide online curriculum or education services. This category includes educational content for children or adults, resources for educators, and "distance learning" courses. Does not include school or higher education sites; see School/University.
• Employment & Career ServicesSites including career development platforms, employment services, job boards, professional networking, workplace collaboration tools, and career-focused digital experiences.
• EntertainmentSites developed for the distribution of entertainment content or focused on the entertainment industry; including, sports, games, news, gossip, humor, reviews, or promoting a specific celebrity or group.
• EventsSites devoted to promoting and generating engagement around events and/or to promoting and hosting live events online.
• Fashion, Style & BeautySites that feature personal style, clothing, design, accessories, makeup, or beauty products. These include fashion and beauty editorial and style guide sites.
• Financial Services & BankingSites providing financial services and/or information. These include online stock trading, financial news, mortgage information, credit cards, or investor relations and services.
• Food & DrinkSites that cover the culinary world, including food culture, restaurants, recipes, cooking, and products.
• Government & AssociationsSites providing information and services pertaining to associations, non-government or government organizations. These include sites that enable online citizen action, offer self-help information, publish documents and forms, and provide access to services provided by associations or government agencies.
• Health & WellnessSites that provide information on personal health and well-being. These include medical, alternative medicine, health and lifestyle, mental health, and fitness.
• LawSites for law firms, legal service providers, pro-bono legal services, and self-help legal information that feature content on legal issues, trials, court decisions, or legal advocacy.
• Magazine or PublicationMagazines or publications published only online or sites that are online editions or companions to offline magazines and publications.
• MusicSites devoted to discussing and/or promoting music and music culture. Includes band sites, music blogs, and review sites.
• NetArt #Projects that integrate art and technology, exploring and expanding the distinctive capacity of the medium. Projects must include a web-based component and may include an offline element.
• News & PoliticsSites developed for the distribution of news, current events and politics. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news.
• Personal Blog/Website #Sites and blogs created by an individual. These personal sites are created by you about you, by you about someone else, by someone else about you, or by you about something you are passionate about. Portfolio sites are not accepted in this category. They should be entered in Professional Services & Self-Promotion.
• Professional Services & Self-PromotionSites for professional service firms including consultants of any type, accountants, and other business service providers.
• Real EstateSites marketing or promoting the sale or rental of residential or commercial real estate, including real estate listings, brokers and brokerage services, real estate agents, and sites for developments, buildings, or other real estate holdings.
• School/UniversitySites for schools (high school, secondary school, elementary school), specialty school, technical school, colleges, universities, and other schools.
• ScienceSites distributing information related to scientific exploration. These include science exhibits, science museums, science organizations, science laboratories, and academic institutions.
• Shopping & RetailSites providing consumers online commerce and retail sales of any products or services. This category is for eCommerce sites only. All non-eCommerce should be entered in Fashion, Style & Beauty.
• SportsSports-focused sites that feature original content about games and events, athletes, sports history and culture, statistics, etc.
• Sustainability & EnvironmentSites that focus on sustainability or environmental issues including concerns for environmental conservation and improvement of the state of the environment. Specific examples include recycling or energy blogs, websites announcing "green" corporate initiatives, conservation-focused sites that provide tips on how to be more environmentally conscious.
• Television, Film & StreamingSites that provide information and content related to specific television shows and/or networks and movies/film.
• Travel & LifestyleSites that promote travel and lifestyle, including flights/hotels, travel guides, reviews, tips, experiences, and leisure activities
• Web Services & ApplicationsSites that facilitate real-world activities which simplify our personal lives including arranging deliveries, organizing transportation, editing photos, writing documents, finding jobs, locating housing, scheduling events, etc.
• Weird #Sites that just seem strange, offbeat, or odd. This category includes sites that reflect a fresh perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits—or that are just plain weird.

Features & DesignThe Webbys honors excellence in the design and functionality of Web and Mobile Sites.

• Best Data VisualizationOnly data visualization aspects of a site will be judged. Websites that demonstrate best-in-class use of data visualization by representing complex datasets in innovative, visually appealing, and easily comprehensible ways.
• Best Digital Storytelling *This category recognizes excellence in digital storytelling through sites and experiences that use the web’s interactive and multimedia capabilities to tell compelling stories. Narrative vision, design, interactivity, and integration of media will all be considered.
• Best Home PageOnly home page is judged. Sites that set an industry standard of excellence for home page design.
• Best Individual Editorial Feature - Ind/Brand/OrgBest individual or multi-part article enhanced by the addition of innovative interaction design components and multimedia storytelling elements. Work entered here is created by an individual, organization, or brand.
• Best Individual Editorial Feature - Media CompanyBest individual or multi-part article enhanced by the addition of innovative interaction design components and multimedia storytelling elements. Work entered here is created by media companies.
• Best Navigation/StructureSites that offer the best-possible user experience through superior navigation and site structure. Only information architecture will be judged.
• Best PracticesBest Practices sites serve as an industry benchmark for the most current, innovative, and advanced practices in web development; from offering personalized data experiences and beyond. Sites must demonstrate unparalleled excellence across the Academy's six criteria: content, structure, navigation, visual design, interactivity, functionality, and overall experience.
• Best Trend, Insights or Impact ReportBest online site or experience for a trend, insights or impact report that set an industry standard by using innovative technology to enhance UX, interactivity, navigation, visual design, functionality and overall design.
• Best Use of AISites that offer the best, most innovative use of artificial intelligence. Only use of AI is judged.
• Best Use of Animation or Motion GraphicsSites that integrate animation or motion graphics in a seamless, superior way that enhances the user experience. Only animation and motion graphics judged.
• Best Use of PhotographyOnly photography as it's used throughout the site is judged. Geared toward sites that rely heavily on photographic imagery as a critical part of the user experience.
• Best Use of Video or Moving ImageSites that incorporate video and/or moving images in a way that enhances the user experience and generates engagement. Only video or moving images judged.
• Best User ExperienceSites that offer the best user experience through innovative design, and useful functionality.
• Best User InterfaceSites that set an industry standard of excellence for user interface design by creating a seamless experience for end users.
• Best Visual Design - AestheticOnly visual design judged. Geared toward sites and experiences where visual design is intended to be beautiful, emotional, and appeal to the senses.
• Best Visual Design - FunctionOnly visual design functionality judged. Sites that set an industry standard of excellence by relying on visual design as a critical part of a functional user experience.
• Best Visual Design - Innovation *Only visual design judged. Geared toward sites and experiences that demonstrate innovation through original visual concepts, emerging technologies, or experimental approaches that point to the future of web design.
• Best Writing (Editorial)Sites that demonstrate excellence in editorial, whether in journalism, breaking news, opinion or blog writing, humor writing, analysis, etc. Only editorial writing will be judged in this category.
• Technical AchievementThis category is for any site that sets an industry standard by using new, innovative web technology in an outstanding way that improves the overall experience.

Mobile Features & DesignThe Webbys honors excellence in the design and functionality of mobile sites.

• Best Mobile User ExperienceSites designed for mobile that offer the best user experience through innovative design, personalized data experiences, and useful functionality.
• Best Mobile Visual Design - AestheticOnly visual design judged. Sites designed for mobile where visual design aesthetic is intended to be beautiful, innovative, emotional, and appeal to the senses.
• Best Mobile Visual Design - FunctionOnly visual design judged. Sites designed for mobile that set an industry standard of excellence by relying on visual design as a critical part of a functional user experience.
• Best Responsive/Adaptive Design for MobileSites designed for mobile that set an industry standard of excellence of design that is responsive/adaptive based on the device/screen size/browser of the user.
• Mobile Innovation & Emerging TechProgressive web apps, mobile AR/VR experiences, voice interfaces, gesture controls, mobile accessibility innovation, and cutting-edge mobile technologies.

Email NewslettersThe Webbys honors the best email newsletters and email marketing curated on the Internet, including subscription-based and paywall-enabled newsletters.

• Business, News & TechnologyRecurring email newsletter curated by groups or companies with news and information for professional and business related topics including politics and finance.
• Entertainment & CultureRecurring email newsletter curated by groups or companies with news, stories and information about entertainment content, including sports, games, news, gossip, humor, reviews, art and design, exterior and interior design, architecture, art galleries, art auctions, fashion or the art world.
• Health, Wellness & LifestyleRecurring email newsletter curated by groups or companies with news, stories and information about health, wellness and lifestyle. These include medical, alternative medicine, health and lifestyle, mental health, food, drink and fitness.
• Independent Publishers #Recurring email newsletter curated by an independent publisher or creator to provide their audience with news, stories, and information. This includes substack newsletters.

Responsible TechnologyThe Webbys honors responsible technology across apps, decentralized apps, software services & platforms, games, websites, and mobile sites.

• Accessible TechnologyWebsite, app, software or technology including gaming that exemplifies building accessibility above and beyond compliance standards. Product should advance social justice and eliminate barriers and inequities, including but not limited to social, neurological, visual and hearing impaired, economic, and geographic. Enter any and all links that best exemplify your work in this space.
• Responsible AIThe use and/or implementation of artificial intelligence in an app, website, game or technology project that demonstrates responsible and ethical practices. Enter any and all links that best exemplify your work in this space.
• Responsible InformationRecognizing web products, platforms, softwares or technologies including gaming that are effectively working to combat disinformation, misinformation, and false or misleading information online. Enter any and all links that best exemplify your work in this space.
• Responsible InnovationThe use and/or implementation of responsible practices, systems and approaches that position the website, app, software, game or project and the team or organization involved as an innovator, pushing boundaries to create new industry benchmarks and systems. Entries in this category should prioritize the safety, privacy and wellbeing of the front-end user and exemplify innovation excellence in one or more of the following responsible practices relating to but not limited to AI/algorithmic de-bias, business models, diversity, equity and human rights. Enter any and all links that best exemplify your work in this space.

General Video & FilmHonors for the best original digital or streaming video or film.

• AnimationAnimated original digital or streaming video or film including original cartoons, motion graphics, illustrations, or digitally animated images.
• Art & Experimental #Original digital or streaming video and film content created for the purpose of art or experimentation. Content incorporates groundbreaking technology, reflects a fresh perspective, and basically avoids conventional description.
• Belonging & InclusionOriginal digital or streaming video or film content that focuses on belonging and inclusion across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination.
• BusinessOriginal digital or streaming video or film content devoted to the business world, including business marketing, financial matters, education, insights, and thought leadership.
• ComedyOriginal digital or streaming video or film content dedicated to comedy or humor. Includes short-form or long-form videos, as well as fiction and nonfiction.
• Documentary: LongformOriginal digital or streaming video or film content in the form of a single, one-off documentary or nonfiction work over 20 minutes in length.
• Documentary: MidformOriginal digital or streaming video or film content in the form of a single, one-off documentary or nonfiction work between 6 and 20 minutes in length.
• Documentary: ShortformOriginal digital or streaming video or film content in the form of a single, one-off documentary or nonfiction work 5 minutes or less in length.
• Events & Live streamsOriginal digital or streaming video or film content focused on specific events and live streams, including concerts, festivals, sporting events, tours, and other similar occurrences.
• Fashion, Beauty & LifestyleOriginal digital or streaming video or film content dedicated to personal style, clothing, design, beauty, and makeup. Includes fashion and beauty editorial content and style guide videos.
• Food & DrinkOriginal digital or streaming video or film content dedicated to food and drink, including chef and restaurant profiles, culinary history, recipes, reviews, and more.
• Health, Wellness & FitnessOriginal digital or streaming video or film content centered around personal health, well-being, and fitness, including workouts, exercise, mental health, alternative therapies, meditation, and more.
• How-To, Explainer & DIYOriginal digital or streaming video or film content focused on how-to, explainer, or do-it-yourself programming. This applies to all subject areas, including home improvement, lifestyle, family and parenting, fashion and beauty, cooking, crafts, technology, and more.
• Independent Short FilmOriginal, independently produced short-form film under 40 minutes, including fiction, horror, sci-fi, fantasy, comedy, drama, and more. Must have premiered online or streaming.
• Interview or Talk ShowOriginal digital or streaming video or film content featuring a host or hosts interviewing a guest or guests.
• Kids & FamilyOriginal digital or streaming video or film content created for kids and family viewing.
• MusicOriginal digital or streaming video or film content devoted to music including music discussions, reviews, and content made to promote a band or musician's work.
• Music VideoOriginal music videos created specifically for streaming or digital broadcast.
• News & PoliticsOriginal digital or streaming video or film content documenting informational news topics, political happenings, and recent updates and headlines.
• Public Service & Activism - Media & EntertainmentOriginal digital or streaming video or film content created by a media or entertainment company documenting public service issues, activism, and societal concerns.
• Public Service & Activism - Organization/InstitutionOriginal digital or streaming video or film content created by an organization, individual or institution documenting public service issues, activism, and societal concerns.
• Science & EducationOriginal digital or streaming video or film content focused on science and scientific exploration and discoveries. Can be scripted or unscripted (as in an interview or documentary).
• SportsOriginal digital or streaming video or film content featuring sports news, sports culture, teams, statistics, data, sporting events, and sports history.
• Student #Original digital or streaming video or film content created by an individual or group of students for academic purposes or as part of developing a portfolio. Category limited to the work of people currently enrolled in academic programs or one year post graduate.
• Sustainability & EnvironmentOriginal digital or streaming video or film content focused on sustainability, climate and environmental issues.
• TechnologyOriginal digital or streaming video or film content focused on technology reviews, information, learning, news, and updates. Including computers, hardware and software, telecommunications, networking equipment, business or consumer products and services, and all other technology information.
• TrailerShort-form teaser video or film content created on behalf of a brand specifically for streaming or digial broadcast to promote a film or TV series, game, live event, or other form of entertainment.
• Travel & LifestyleOriginal digital or streaming video or film content that promotes travel and lifestyle, including flights/hotels, travel guides, reviews, tips, experiences, and leisure activities.
• Variety & RealityOriginal digital or streaming video or film content dedicated to the presentation or documentation of variety show, reality, or unscripted content. This includes online talk shows, interviews, special editions, and programming that is generally unscripted in nature.
• Viral, Video Remixes & Mashups #Unpaid, non-commercial viral video or video utilizing repurposed or re-imagined video content. Can include unauthorized music videos, re-edited film trailers, and other creatively produced material that incorporates pre-existing footage.
• Weird #Original digital or streaming video or film content that is strange, offbeat, or odd. This category includes video or film that reflects a unique perspective in thought and action, strong enough to spark a revolution, alter behavior patterns, or challenge entrenched thinking and outdated habits.

Branded EntertainmentHonors the best original digital or streaming video or film content created on behalf of a brand or organization.

• AnimationAnimated original digital or streaming video or film content that integrates products or services on behalf of a brand in order to convey a marketing message in an entertaining way.
• B2BOriginal digital or streaming video or film content created on behalf of a brand that promotes business ventures that engage professional audiences to purchase products and services on behalf of their business.
• Belonging & InclusionOriginal digital or streaming video or film content created on behalf of a brand that focuses on belonging and inclusion across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination.
• ComedyOriginal digital or streaming video or film content dedicated to comedy or the art of laughter that integrates products or services on behalf of a brand in order to convey a marketing message.
• Corporate Social ResponsibilityOriginal digital or streaming video or film content that promotes a company or organization's mission to improve civil and social life.
• DocumentaryOriginal digital or streaming video or film content in the form of a documentary that promotes products or services on behalf of a brand in order to convey a marketing message.
• Events & Live StreamsOriginal digital or streaming video or film content filmed live that integrate a product or service on behalf of a brand including interviews, concerts, and events in an entertaining and engaging fashion.
• Fashion, Beauty & LifestyleOriginal digital or streaming video or film content created on behalf of a brand that centers arounds fashion, beauty, food, drink or general lifestyle topics. These include clothing, makeup, home decor, and similar.
• Health & WellnessOriginal digital or streaming video or film content created on behalf of a product or brand that centers around personal health and well-being. These include medical, alternative medicine, health and lifestyle, mental health, and fitness.
• Interview or Talk ShowOriginal digital or streaming video or film content created on behalf of a brand featuring a host or hosts interviewing a guest or guests.
• Long FormEpisodic or singular original digital or streaming video or film content of at least 3 minutes (per video, if series) that integrates products or services on behalf of a brand.
• Media & EntertainmentOriginal digital or streaming video or film content created on behalf of a brand that promotes media and entertainment ventures including film, television shows, games or gaming culture and live performances.
• MusicOriginal digital or streaming video or film content that utilizes music and musicians to effectively and creatively communicate a message on behalf of a brand or product.
• Public Service & ActivismOriginal digital or streaming video or film content created on behalf of a brand or organization to facilitate political change, public participation in civics, government policies/pursuits, social activism, or environmental causes.
• ScriptedScripted episodic or singular original digital or streaming video or film content that integrates products or services on behalf of a brand.
• SeriesOriginal digital or streaming video or film content created on behalf of a brand or organization that integrates products, services, or marketing messages on behalf of a brand while simultaneously engaging and entertaining an audience.
• Short FormOriginal digital or streaming video or film content that is up to 3 minutes in length (per video, if series) that integrates products or services on behalf of a brand.
• SportsOriginal digital or streaming video or film content created on behalf of a brand or organization that's centralized on athletes, teams, or sports in general.
• Technology *Original digital or streaming video or film content created on behalf of a technology brand, product, or service, including software, consumer electronics, digital platforms, AI, telecommunications, and other business or consumer technologies.
• UnscriptedUnscripted episodic or singular original digital or streaming video or film content that integrates products or services on behalf of a brand. These include documentaries, behind the scenes, and interviews.
• Viral, Experimental & WeirdOriginal digital or streaming video or film content created on behalf of a product or brand that is strange, offbeat, novel or viral. Videos must have at least 100,000 views to be considered viral.

Immersive and Mixed RealityHonors outstanding work in immersive video and mixed reality.

Limited-Series & SpecialsHonors the best limited-series and special episodes in original digital or streaming video or film.

• Comedy & Stand-upLimited-series or specials dedicated to comedy and humor, including unscripted performances, scripted content, roasts, stand-up routines, live & variety, and more.
• DocumentaryLimited-series or specials documenting actual events, including social issues, historical or cultural events, true crime, justice, people, pop culture, and more.
• Events & LiveLimited-series or specials featuring specific events and live streams, including concerts, festivals, live talks, sporting events, tours, cooking shows, lifestyle programming, and other live experiences.
• SportsLimited-series or specials featuring sporting games, live sports events, aftershows, and recaps, as well as sports news and culture, sports teams, sports statistics and data, and sports history.

Series & ChannelsHonors the best original digital or streaming series and channels.

• AnimationOriginal digital or streaming series or video channels that utilize or are created with animation.
• Belonging & InclusionOriginal digital or streaming series or video channels that focuses on belonging and inclusion across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination.
• Business & Thought LeadershipOriginal digital or streaming series or video channels devoted to the business world including business marketing, financial matters, education, insights and thought leadership.
• ComedyOriginal digital or streaming series or video channels centered in comedy and humor, including unscripted and scripted content, roasts, stand-up, live & variety, and more.
• DocumentaryOriginal digital or streaming series or video channels that focus on documentary storytelling.
• Entertainment & MusicOriginal digital or streaming series or video channels centered around the entertainment world—including movies, television, music, sports, games, pop culture, celebrity news and events.
• Food & DrinkOriginal digital or streaming series or video channels centered around food and drink, including cooking shows, competition formats, restaurant and bar reviews, recipes, and other content focused on cooking, eating, and/or drinking.
• How-to, Explainer & DIYOriginal digital or streaming series or video channels centered around how-to, explainer, or do-it-yourself programming, including home improvement, lifestyle, family and parenting, fashion and beauty, cooking, crafts, technology, and more.
• Interview, Talk & After-ShowOriginal digital or streaming series or video channels featuring a host or hosts interviewing guests, including talk shows, panel discussions, podcasts, and after-shows that recap and discuss television shows, movies, or other media.
• News & PoliticsOriginal digital or streaming series or video channels focused on delivering news coverage, political analysis, current events, breaking headlines, and in-depth reporting on global and local issues.
• Public Service & ActivismOriginal digital or streaming series or video channels dedicated to promoting public service, social justice, activism, community outreach, and raising awareness on important societal issues.
• Reality & UnscriptedOriginal digital or streaming series or video channels featuring unscripted content that documents real-life events, often with ordinary people. Formats include reality competitions, docu-series, lifestyle vlogs, travel shows, makeover programs, and social experiments.
• Science & EducationOriginal digital or streaming series or video channels dedicated to science, scientific exploration, or educational content for children or adults.
• ScriptedOriginal digital or streaming series or video channels featuring scripted episodic content across all genres, including drama, comedy, horror, sci-fi, fantasy, romance, mystery, and more.
• SportsOriginal digital or streaming series or video channel featuring sporting games, events, aftershows, and recaps, as well as sports news and culture, teams, sports statistics and data, and sports history.
• Travel & LifestyleOriginal digital or streaming series or video channel centered around travel and lifestyle, including flights/hotels, travel guides, reviews, tips, experiences, and leisure activities.

Performance & CraftHonors the best performance and craft in original digital or streaming video or film.

• Best Art DirectionThis category recognizes exceptional art direction in original digital or streaming video or film. Content in this category should captivate the senses through striking visuals, innovative use of sound, effects, and other artistic elements, creating a unique and elevated viewing experience.
• Best Creator, Personality or Host #This category recognizes the best performance by a host, creator, or personality—including humans, animals, robots, or animated characters—acting as the host of any original digital or streaming video or film.
• Best Documentary StorytellingThis category recognizes excellence in the craft of storytelling in original digital or streaming documentary or nonfiction video or film, including narrative vision, production craft, and the ability to engage and move audiences.
• Best EditingThis category recognizes the craft of editing in original digital or streaming video or film, independent of genre. Technical ability, creative execution, and adherence to the standards of the craft will all be considered.
• Best Individual PerformanceThis category recognizes the best performance by a person or thing (puppet, animal, flying lawnmower, etc.) in original digital or streaming video or film. It can consist of a particularly poignant dramatic or comedic acting performance, a breathtaking stunt, a painstakingly executed dance routine, or any other remarkable performance.
• Best Sports Storytelling *This category recognizes excellence in the craft of storytelling in original digital or streaming video or film centered on sports, athletes, teams, or sporting culture. Narrative vision, production craft, and the ability to engage and move audiences will all be considered.
• Best Use of AIBest, most innovative use of artificial intelligence to create original digital or streaming video or film content.
• Best Use of ImmersiveThis category recognizes exceptional use of immersive technology (AR, VR, XR, or mixed reality) in video and film projects, where immersion enhances storytelling, audience engagement, and creative impact.
• Best Vertical Series *This category recognizes excellence in original digital or streaming episodic video created specifically for vertical viewing. Storytelling, creative execution, and use of the vertical format will all be considered.
• Best WritingThis category recognizes the craft of writing in original digital or streaming videos and films, independent of genre. Consideration is given to technical ability, creative execution, and adherence to the standards of the craft. This includes both fiction and nonfiction, covering everything from screenplays and short-form scripts to documentary narratives that enrich storytelling.
• Technical AchievementOriginal digital or streaming video or film content that sets an industry standard by employing pioneering and innovative technology, such as VFX, CGI, immersive technology, sound design, animation, and beyond in an outstanding way to enhance the overall viewing experience.

IndividualOnly individual pieces of Advertising will be considered; a single element of a campaign or a stand-alone piece of work.

• Branded ContentContent hubs, videos, commercials, sites, articles, or native programs that promote brands, products, or services for commercial purposes, i.e. advertising.
• Experience MarketingThe use of mobile, interactive, or online components to create real-world brand immersion. This includes events, interactive kiosks, GPS technology, outdoor interactive signage, and other environmental marketing that prompts users to interact with the web.
• Game or ApplicationAn internet-based game, application, messaging interface or bot, or voice skill application made on behalf of a brand to specifically market a good, service, or event.
• Guerilla & InnovationInnovative and unconventional digital advertising that breaks traditional boundaries, often through resourcefulness, a small marketing budget, or technological advancement. This may include unexpected uses of digital platforms or emerging technologies. All components of the entry must be online.
• Immersive TechnologyAdvertising or marketing work that uses augmented reality, virtual reality, mixed reality, spatial computing, filters, lenses, or other interactive technologies to promote a brand, product, or campaign.
• Installation or ExperienceAn in-person installation or experience that is enhanced with technology, including immersive, virtual reality and 360 video.
• Social VideoVideo-based content made on behalf of a brand specifically to be displayed on social media platforms.
• Student #Original online advertising work created by an individual or group of students for academic purposes or as part of developing a portfolio. Category limited to the work of people currently enrolled in academic programs or one year post graduate.
• Video Ad: LongformIndividual online video ads that are over 90 seconds.
• Video Ad: MidformIndividual online video ads that are 31 to 90 seconds
• Video Ad: ShortformIndividual online video ads that are 30 seconds or less.
• Viral MarketingAn advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be a site, mobile app, or video-based advertising.

CraftCategories that honor the craft and features of Advertising, Media, and PR.

• Best Art DirectionOnly art direction is judged. Advertising where the photography and/or visual style intends to be striking, beautiful, innovative, emotional, and appeal to the senses.
• Best CopywritingBest, most creative copy written for advertising or marketing purposes.
• Best Multimedia StorytellingBest individual and multi-part stories or editorial features enhanced by the addition of innovative storytelling elements, design components, and increased interactivity, created on behalf of a brand.
• Best Original Music or Music SupervisionOnly music is judged. Advertising where the sound and music selection or original composition and its integration into the visual media showcases creative, innovative, emotional sound and music decisions.
• Best Sonic Branding *Only sonic branding is judged. Advertising or marketing work that uses sound to create a distinctive and recognizable identity for a brand, product, or service. This may include sonic logos, mnemonics, brand themes, voice, or other recurring audio elements.
• Best Use of AI & Machine LearningBest, most innovative use of artificial intelligence and/or machine learning for advertising or marketing purposes.
• Best Use of Animation or Motion GraphicsOnly animation and motion graphics judged. Online experiences produced on behalf of a brand that integrate animation or motion graphics in a seamless, superior way that enhances the user experience.
• Best Use of Data & AnalyticsDigital advertising or marketing work that demonstrates innovative and effective use of data to shape ideas, inspire creativity, and drive action.
• Best Use of Video or Moving ImageOnly video or moving images judged. Online experiences produced on behalf of a brand that incorporate video and/or moving images in a way that enhances the user experience and generates engagement.
• Best Video EditingThis category considers the craft of editing independent of genre. Technical ability, creative execution, and adherence to the best practices of the craft will all be considered. This includes repurposed or re-imagined use of previously created video content.

Advertising CampaignsAn Advertising Campaign includes no less than 3 and no more than 10 elements, centered on digital. Integrated Marketing Campaigns MUST include at least one digital platform i.e website, social campaign, apps, etc.

• Best B2B CampaignDigital Advertising Campaigns to promote B2B products and services including; software, research, conferences, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc.
• Best Community EngagementBest, most innovative, and effective or creative use of social or online community building, engagement and audience development through a dedicated marketing campaign.
• Best Creator Campaign *Advertising campaigns built around creator partnerships, using creators’ distinct voices, content, channels, and audience relationships to connect brands with audiences.
• Best Direct Response CampaignDigital campaigns that provoke an immediate consumer action. This may include email, CRM, SMS, search, paid social, shoppable video, connected TV, or retail media, and should demonstrate clear outcomes such as purchases, donations, sign-ups, or lead generation.
• Best Partnership or CollaborationOnline advertising campaigns that include a partnership or collaboration between one or more brands or celebrities.
• Best Social Impact CampaignOnline campaigns that effectively raised awareness for a specific social impact or political cause.
• Best Sports & Entertainment Campaign *Advertising campaigns built around major sports or entertainment moments, including championships, tournaments, live events, film and television premieres, music releases, gaming events, awards shows, and other cultural tentpoles.
• Best Video CampaignVideo-based campaign on behalf of a brand. Video campaigns must include 3 different components that each incorporates a video element.
• Brand StrategyOnline advertising campaigns with a clearly executed and insightful brand strategy.
• Corporate Social Responsibility CampaignDigital campaigns showcasing a company's commitment to encouraging community growth and development, and to activities and programs that benefit the environment, consumers, employees, and the public.
• Digital CampaignDigital campaigns must consist of at least 3 different components, all of which must have been executed online. This could include email, banners, websites, online guerilla marketing, online commercials, and mobile advertising.
• Integrated CampaignIntegrated Campaigns must include at least 3 different media types, one of which must be online. In addition to online, other media types can include print, outdoor, TV, guerilla, or radio.
• Launch or DropBest, most innovative, and effective or creative campaign for a brand, series, product launch or drop that creates community engagement, excitement and buzz. This includes brand partnerships, revivals and re-releases.
• Real Time Response CampaignAdvertising campaigns that use real-time information to create relevant messaging or react to current events in a brand-centric way.
• Social Media CampaignSocial Media Campaigns that utilize one or more social media channels (i.e. Facebook, Instagram, TikTok, Twitter, SnapChat, Pinterest, et al) to promote and build an organization's brand and community.

Branded ContentBranded content hubs, videos, articles, or series that promote brands, products, or services.

• Auto & Auto ServicesBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that promotes automobiles, automotive services, accessories and parts, performance, or automotive culture.
• B2BBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that promotes business-to-business products or services, including software, research, electronics, equipment, office supplies, creative services, team engagement, or employee well-being programs.
• Belonging & InclusionBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that advances belonging and inclusion across identities or promotes environments in which individuals can live and work authentically without discrimination.
• Fashion, Beauty & LifestyleBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that focuses on fashion, beauty, or lifestyle topics, including clothing, cosmetics, personal care, and home décor.
• Food & BeverageBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that focuses on food, beverages, dining, or culinary culture, including chef and restaurant profiles, recipes, and culinary history.
• Healthcare & WellnessBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that promotes or explores health and well-being, including pharmaceuticals, medical services, alternative medicine, fitness, and personal wellness.
• Media & EntertainmentBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that promotes or extends media and entertainment properties, including films, television programs, live performances, and other cultural productions.
• Products & ServicesBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that promotes products or services, including consumer packaged goods, electronics, technology, internet services, retail, and business or financial services.
• Public Service & ActivismBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that advances public awareness, civic participation, policy engagement, political change, or social activism.
• Sports *Branded content in any format, including videos, articles, websites, content hubs, social content, or series, that focuses on sports, including athletes, teams, leagues, competitions, live events, and sports culture.
• Sustainability & EnvironmentBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that addresses sustainability, climate, or environmental issues.
• Tourism & LeisureBranded content in any format, including videos, articles, websites, content hubs, social content, or series, that promotes travel, leisure, or tourism, including destinations, accommodations, transportation, activities, and attractions.

PR CampaignsBest, most innovative, effective, or creative Public Relations campaigns across a variety of categories.

• Best Cause Related CampaignBest, most innovative, and effective or creative campaign created for a brand on behalf of a societal cause.
• Best Community EngagementBest, most innovative, and effective or creative use of social or online community building, engagement and audience development within a PR Campaign.
• Best Creator or Influencer CampaignBest, most innovative, and effective or creative use of creators or influencers within a PR Campaign, including paid endorsements, brand ambassadorships, co-created content, and creator-led activations.
• Best Event ActivationBest, most innovative, and effective or creative use of an event to promote a brand, person, institution, or organization.
• Best Launch or DropBest, most innovative, and effective or creative campaign for a brand launch or relaunch, including film, TV, and other media.
• Best Sports PR Campaign *Best, most innovative, and effective or creative PR Campaign using digital media to promote or shape conversation around a sport, athlete, team, league, or sporting event.
• Best Viral PR CampaignBest, most innovative, or effective digital campaign stunt that encourages and/or results in the rapid and widespread sharing of a marketing message.
• Real-Time ResponseBest, most innovative, or effective campaign that makes use of real-time information to create relevant messaging or react to current events.

Media CampaignsBest, most innovative, effective, or creative use of media across a variety of platforms including social, video, apps, etc.

• Best Media StrategyBest, most innovative, and effective or creative use of media across channels.
• Best Shopping or Social Commerce CampaignBest, most innovative and effective campaign on a social platform that is designed to promote or facilitate e-commerce.
• Best Use of Digital MediaBest, most innovative, and effective or creative use of a website or associated online tools, applications, games, microsites, online ads, social media, wallpaper, icons, etc. in a media/marketing strategy.
• Best Use of Earned MediaBest, most creative, or most effective use of organic promotional efforts in a marketing campaign—including interactions on Twitter, Facebook, YouTube, TikTok or other digital platforms.
• Best Use of Social MediaBest, most creative, innovative, or highly effective use of online social media within an advertising or marketing campaign.

App ExcellenceHonors to recognize excellence in the design and functionality of apps for mobile devices, tablets, watches and other platforms.

• Accessibility & InclusionApps that demonstrate exceptional accessibility and inclusive design. This category recognizes applications that set an industry standard by removing barriers, ensuring usability for people of all abilities, and creating experiences that are equitable, intuitive, and welcoming to the widest possible audience.
• Best PracticesApps that serve as an industry benchmark for the most current, innovative, and advanced practices in app development.
• Best Streaming or Media ServiceApps that deliver outstanding streaming, media, or content distribution experiences, including video, audio, live, or on-demand platforms.
• Best Use of AIApps that set an industry standard with innovative implementation of artificial intelligence and machine learning.
• Best User ExperienceApps that offer the best user experience through innovative design, personalized data experiences, and useful functionality.
• Best User InterfaceApps that set an industry standard of excellence with their user interface design including spatial UI and emerging interfaces.
• Best Visual Design - AestheticOnly visual design judged. Apps or experiences where visual design aesthetic is intended to be beautiful, innovative, emotional, and appeal to the senses.
• Best Visual Design - FunctionOnly visual design judged. Apps that set an industry standard of excellence by relying on visual design as a critical part of a functional user experience.
• Experimental & InnovationApps that explore groundbreaking or experimental approaches, including AI, AR/VR and immersive tech, voice and multimodal interfaces, Web3 and emerging ecosystems, pushing the boundaries of innovation in app design and functionality.
• Technical AchievementApps that demonstrate outstanding technical innovation through advanced engineering and emerging technologies, setting an industry standard and elevating the user experience. This may include breakthroughs in AI, blockchain and Web3, AR/VR and spatial computing, security and privacy, or performance and scalability.
• Wearables & Connected DevicesApps designed for or integrated with wearables and connected devices, including smart home technology, health and fitness devices, connected vehicles, IoT systems, and other hardware-enabled experiences.

Business Software & ServicesHonors the best business software and services, including creative tools, developer platforms, analytics, collaboration, and more.

• AI Agents & Automation *Software and services that use AI agents or agentic automation to reason, make decisions, and carry out business tasks and processes, including autonomous agents, teams of agents, workflow orchestration, and digital workers.
• Creator, Creative & Media ToolsSoftware and services that power creative work across design, media, and content production, including platforms for creation, editing, collaboration, distribution, and innovation in digital storytelling.
• Developer Tools & APIsSoftware and services that support development, including coding environments, APIs, testing frameworks, automation tools, and software engineering platforms.
• Marketing & AnalyticsSoftware and services that drive marketing and business growth, including platforms for automation, analytics, campaign management, audience insights, and customer engagement.
• Productivity, Workflow & CollaborationSoftware and services for professional productivity, including workflow automation, collaboration platforms, project management tools, and workplace applications.

Consumer AppsHonors excellence in consumer apps across mobile devices, tablets, watches, and other platforms.elebrating excellence in consumer apps across mobile devices, tablets, watches, and other platforms.

• Education, Culture & LearningApps that support education, cultural engagement, and lifelong learning, including platforms for courses, reference, language, knowledge sharing, and personal development.
• Entertainment, Sports & EventsApps that deliver entertainment, sports, and event experiences, including streaming, gaming, fan engagement, ticketing, live events, and other forms of digital or in-person participation.
• Fintech, Financial Services & BankingApps providing banking services, payment solutions, investment platforms, and financial innovation.
• Health, Wellness & FitnessApps that provide physical and mental health, wellness, fitness tracking, and healthcare innovation. These include medical and health services, physical education platforms, fitness videos, and references.
• Kids & FamilyApps that feature interactive content, games, education, or tools specifically for children, families, and parenting.
• Services & UtilitiesApps that simplify and support everyday life, including services for transportation, delivery, organization, productivity, housing, jobs, communication, and other essential personal needs.
• Shopping & RetailApps that provide marketplace platforms and e-commerce innovations for any products or services.
• Travel, Transportation & HospitalityApps that facilitate travel booking, navigation, hospitality, and location-based applications. These include online agents for purchasing tickets, hotel rooms, rental cars, vacation packages, and other travel services. Includes online travel guides, travel writing, and travel toools.

Immersive ContentRecognizes outstanding immersive content across genres, subjects, and disciplines. Honors the stories, worlds, and subjects brought to life through immersive technology, online and in physical spaces.

• Arts, Fashion & CultureImmersive experiences created on behalf of an organization, publication, or institution dedicated to the arts, fashion and culture (including visual arts, theater, dance, travel, culinary culture, popular or internet culture, etc.). Platform agnostic.
• Best Branded Immersive ExperienceBest brand integration into an existing or new immersive experience.
• Best Immersive StorytellingNarrative-driven immersive experiences that use interactivity, spatial elements, or immersive technology to tell compelling stories across platforms. Platform agnostic.
• Best Use of Immersive in GamesImmersive experiences created for games, gaming or gaming culture. Platform agnostic.
• Entertainment, Sports & MusicImmersive experiences created for media and entertainment including film, television shows, music, artists, sports, sporting events, and live performances. Platform agnostic.
• Science & EducationImmersive experiences created to promote education or science including scientific exploration or curiosity, or educational content for children or adults. Platform agnostic.
• Social Impact *Immersive experiences created to advance social impact by raising awareness, deepening understanding, expanding access, or inspiring action around humanitarian, civic, environmental, and public-interest issues. Platform agnostic.

Immersive ExperiencesRecognizes craft and overall excellence in immersive experiences across screens, headsets, smart glasses, and physical or hybrid spaces. Honors technical achievement and creative execution in advancing the field.

• Best Community EngagementImmersive experiences that provide virtual community spaces, social VR platforms, immersive social applications, and community engagement platforms that use immersive technology. Can consist of gamification to engage audience members, social integration, and other interactive elements that foster a deeper connection with an audience or community.
• Best Immersive Technology InnovationImmersive experiences that set an industry standard with technical breakthroughs in VR/AR/XR platforms, innovative immersive experiences, and cutting-edge technology that advances the immersive industry.
• Best Use of Augmented RealityBest, most innovative, and effective use of augmented reality that merges the real-world environment with digital imagery and interfaces. This includes using filters, lenses, and/or other immersive technologies.
• Best VR Headset ExperienceBest, most innovative, and effective or creative use of virtual reality, creating an immersive environment specifically to experience in VR headsets.

General SocialThe Webbys honors excellence in social media accounts across all platforms.

• Animals #Social media accounts or content centered on animals and pets, including animal personalities, household pets, wildlife, zoos, brands, organizations, and animal-related causes. Platform agnostic.
• Arts & Culture #Social media account or content created by or executed on behalf of an organization, publication, or institution dedicated to the arts and culture (including visual arts, theater, dance, culinary culture, travel, lifestyle, popular or Internet culture, etc. Platform agnostic.
• Belonging & InclusionSocial media accounts or content that focuses on belonging and inclusion across all identies with the goal of creating inclusive environments where individuals can be authentic without discrimination.
• Celebrity/FanCelebrity or fan social media accounts or content. Platform agnostic.
• Comedy #Social media accounts or content dedicated to comedy or the art of laughter. These include accounts on behalf of publications, content creators, or the accounts of individuals (such as standup comedians, sketch troupes, satirists, or comedic personalities). Platform agnostic.
• Education & ScienceSocial media accounts or content that educate and promotes knowledge sharing this could include DIYs, how-to videos, explainers or advocating for advocate education, learning, and intellectual growth and discovery. Platform agnostic.
• EntertainmentSocial media accounts or content centered around the entertainment world, including pop culture, music, events, and games. Platform agnostic.
• Fashion & BeautySocial media accounts or content that feature personal style, clothing, design, and accessories. These include accounts on behalf of editorial and style guide sites, fashion labels, cosmetics, and other designers. Platform agnostic.
• Food & DrinkSocial media accounts or content focused on food and drink (chef and restaurant profiles, culinary history, recipes, cooking, reviews, etc.). These include accounts on behalf of restaurants, critics, influencers, brands, and manufacturers. Platform agnostic.
• Health & WellnessSocial media accounts or content created or executed on behalf of an organization/institution or brand that are devoted to personal health and fitness and/or to promoting health/fitness-related products or services. Platform agnostic.
• News & PoliticsSocial media accounts or content dedicated to news and political information. Platform agnostic.
• Public Service & ActivismSocial media accounts or content dedicated to public service and activism pursuits. Platform agnostic.
• SportsSocial media accounts or content dedicated to sports news, sports culture, athletes, teams, statistics, data, sporting events, and sports history. Platform agnostic.
• Sustainability & EnvironmentSocial media accounts or content dedicated to sustainability, climate and environmental issues. Platform agnostic.
• Television & FilmSocial media accounts or content dedicated to television shows, and films. Platform agnostic.
• Weird #Social media (accounts or content) that are strange, offbeat, or odd. This category includes accounts that reflect a unique perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits, or that are just plain strange. Branded social media campaigns belong in the Experimental & Innovation category.

Social CampaignsThe Webbys honors excellence in social media campaigns that promote or support a brand, product, event, show, or initiative.

• Arts, Culture & LifestyleSocial media campaign created by or executed on behalf of an organization, publication, or institution dedicated to culture and lifestyle, including the arts, architecture and design, culinary culture, relationships, popular and Internet culture, etc. Platform agnostic.
• Automotive *Social media campaign centered on automotive brands, products, and culture, including vehicles, launches, mobility, automotive technology, driving culture, and ownership. Platform agnostic.
• B2BSocial media campaigns that promote B2B products or services including; software, research, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc. Platform agnostic.
• Belonging & InclusionSocial media campaign that focuses on belonging and inclusion across all identies with the goal of creating inclusive environments where individuals can be authentic without discrimination. Platform agnostic.
• Best Reactive Campaign *Social media campaign that responds to current events, cultural moments, public conversations, or emerging trends in a timely, relevant, and creative way. Platform agnostic.
• Education & ScienceSocial media campaign that advocates education and discovery of science, history, animals/wildlife, the environment, etc. Platform agnostic.
• Events & LivestreamsSocial media campaign that centers around events and livestreams, including virtual experiences. Platform agnostic.
• Family & KidsSocial media campaign that is centered on family life and parenting, or is produced specifically to entertain, educate, or relax children.
• Fashion, Beauty & RetailSocial media campaign that is centered on fashion, beauty and retail, including tips, guides, recommendations, etc. Platform agnostic.
• Fitness, Health & WellnessSocial media campaign that centers around personal health and well-being, including workouts, exercise, fitness, mental health, alternative therapies, meditation, and more. Platform agnostic.
• Food & DrinkSocial media campaign that is centered on food and beverages, including food/drink recipes, cooking, reviews, restaurant recommendations, etc. Platform agnostic.
• Public Service & ActivismSocial media campaign focused on civic participation and creating social change. Platform agnostic.
• Sports *Social media campaign centered on sports, including athletes, teams, leagues, competitions, sporting events, sports culture, and fandom. Platform agnostic.
• Television & FilmSocial media campaign that is devoted to entertainment, television or film, including but not limited to television shows, streaming series and films, and entertainment brands including comedy, drama, music, dance, etc. Platform agnostic.
• Travel & Lifestyle *Social media campaign centered on travel and lifestyle, including destinations, tourism, hospitality, transportation, leisure, experiences, and cultural exploration. Platform agnostic.

Social Content SeriesThe Webbys honors excellence in serial programming for social platforms including ongoing, limited series or franchises.

• Arts, Culture & LifestyleSocial media content created by or executed on behalf of an organization, publication, or institution dedicated to culture and lifestyle, including the arts, architecture and design, culinary culture, photography, popular and Internet culture, etc. Entries in this category include content series and franchises created for social media. Platform agnostic.
• Belonging & InclusionSocial media content that focuses on belonging and inclusion across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination.
• Education & ScienceSocial media content that educates and promotes knowledge sharing this could include DIYs, how-to videos, explainers or advocating for education and discovery of science, history, animals/wildlife, the environment, etc. Entries in this category include content series and franchises created for social media. Platform agnostic.
• Food & DrinkSocial media content that is centered on food and beverages, including food/drink recipes, cooking, reviews, restaurant recommendations, etc. Entries in this category include content series and franchises created for social. Platform agnostic.
• Interview or Talk ShowSocial media content featuring a host or hosts interviewing a guest or guests. Entries in this category include content series and franchises created for social media. Platform agnostic.
• News & PoliticsSocial media content focused on sharing news and political information. Entries in this category include content series, franchises, and campaigns created for social. Platform agnostic.
• SportsSocial media content focused on sports, including teams, athletes, games, etc. Entries in this category include content series, franchises, and campaigns created for social. Platform agnostic.
• Television & FilmSocial media content that is devoted to entertainment, tv or film, including but not limited to content focused on television shows, streaming series and films, and entertaining content including comedy, drama, music, dance, etc. Entries in this category include content series and franchises created for social media. Platform agnostic.

Social Video Short FormThe Webbys honors excellence in short-form video created for social platforms.

• Arts & EntertainmentSocial video dedicated to the arts and entertainment including but not limited to comedy, music, dance, drama, painting, sculpture, photography, etc. Platform agnostic.
• Belonging & InclusionSocial video that focuses on belonging and inclusion across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination. Platform agnostic.
• Culture & LifestyleSocial video created by or executed on behalf of an organization, publication, or institution dedicated to culture and lifestyle, including the arts, architecture and design, culinary culture, travel, relationships, popular and internet culture, etc. Platform agnostic.
• Education & ScienceSocial video that advocates education, learning, and discovery; including social films about animals and wildlife, the environment, etc. Platform agnostic.
• Events & Live StreamsSocial video that broadens the reach of an event or experience through live streaming and/or video content that integrates seamlessly within a social platform. Platform agnostic.
• Health & WellnessSocial video that centers around health and fitness, including healthy cooking and eating, exercise, mental health, etc. Platform agnostic.
• How-To, Explainer, & DIYHow-to/Do-it-yourself or Explainer social video programming spanning all subject areas, including home and lifestyle, family and parenting, fashion and beauty, etc. Platform agnostic.
• Music & PerformanceSocial video dedicated to the music performances and dances created for social media. Platform agnostic.
• News & PoliticsSocial video that disseminates news and information in an engaging format, including politics, world affairs, etc. Platform agnostic.
• Public Service, Social Impact & ActivismSocial video designed to elevate a cause or provoke action. Platform agnostic.
• SportsSocial video that focuses on sports (including teams, athletes, games, sports culture, etc.). Platform agnostic.
• Television & FilmSocial video dedicated to television shows, streaming series, and films. Platform agnostic.

Social FeaturesThe Webbys honors overall excellence in social content creation across all social platforms.

• Best Community or Fan Engagement - BrandBest, most innovative, and effective or creative use of social media to engage communities or fans and build audiences on behalf of a brand.
• Best Community or Fan Engagement - Media/EntertainmentBest, most innovative, and effective or creative use of social media to engage communities or fans and build audiences on behalf of a media or entertainment company.
• Best Community or Fan Engagement - Organization/InstitutionBest, most innovative, and effective or creative use of social media to engage communities or fans and build audiences on behalf of an organization or institution.
• Best Content SeriesBest use of an on-going content series made specifically for social media to provide information on a specific topic. Platform agnostic.
• Best Contest or ChallengeBest, most innovative, and effective or creative use of a contest or challenge on social media. Platform agnostic.
• Best Immersive or Interactive ExperienceBest, most innovative, and effective or creative social media experience using immersive or interactive features, including polls, filters, lenses, gamified or playable content, and augmented, virtual, or mixed reality. Platform agnostic.
• Best Overall Social Presence - BrandBest use of social media that contributes to a brand's overall social presence and makes that brand stand out online. Platform agnostic.
• Best Overall Social Presence - Media/EntertainmentBest use of social media that contributes to the overall social presence of an individual, media company, show, or other media entity in order to stand out online. Platform agnostic.
• Best Overall Social Presence - Organization/InstitutionBest use of social media that contributes to the overall social presence of an organization or institution. Platform agnostic.
• Best Partnership or CollaborationSocial content, campaign or video that include a partnership or collaboration between one or more brands.
• Best Photography & DesignSocial media experiences that feature photography (fashion, sports, humor, art, etc.) or incorporate graphics (infographics, graphic design, etc.) in such a way that they demonstrate overall excellence in art direction. Platform agnostic.
• Best Social CampaignBest use of a social platform to create an experience for promotion on behalf of a brand or organization.
• Best Social Video Series - LongformBest social video series created specifically for social media, with episodes OVER 30 seconds. Platform agnostic, but videos must be integrated into the experience and not embedded as external links.
• Best Social Video Series - ShortformBest social video series created specifically for social media, with episodes UNDER 30 seconds. Platform agnostic, but videos must be integrated into the experience and not embedded as external links.
• Best Storytelling or NarrativeBest use of social platform features to tell compelling stories through sequential or connected content including carousels, multi-part posts, story threads, ephemeral content, or other multi-format storytelling approaches using video, images, and/or text.
• Best Use of AIBest, most innovative, and effective or creative use of artificial intelligence in social media content or experiences. Platform agnostic.
• Best Use Of Vertical VideoBest, most innovative, and effective or creative use of vertical video format on social media platforms. Platform agnostic
• Best Use of VideoBest Use of Video made specifically for social media. Platform agnostic but the video must be integrated into the experience and not embedded as a link.
• Experimental, Innovation & ViralBest, most groundbreaking use of social media platforms pushing the boundaries and definitions of social experiences to create content that is offbeat, novel, innovative, or viral. Content must have received at least 100,000 views to be considered viral.

ShowsHonors the best podcast series, from small, independently created shows to household names in digital audio.

• Advice & How-ToPodcasts series dedicated to guiding listeners or answering questions, including advice, explainers, and tutorials.
• Arts & CulturePodcast series that examine arts and culture in narrative form, interviews, and conversation. Topics include fine art, film, fashion, television, culinary experiences, popular culture etc.
• Belonging & InclusionPodcast series that focus on belonging and inclusion across all identies with the goal of creating inclusive environments where individuals can be authentic without discrimination.
• BusinessPodcast series that examine the business world, including technology and financial matters, in narrative form, interviews, and conversation.
• ComedyPodcast series dedicated to comedy or the art of laughter in narrative form, stand-up, interviews, and conversation.
• Creativity & MarketingPodcast series that explores B2B and creative work brands or agencies, including brand marketing, experiential marketing and production.
• Crime & JusticePodcast series dedicated to crime and justice, including unsolved mysteries, true crime, supreme court rulings and criminal and civil cases and legal activities.
• DocumentaryPodcast series that examines documentary content in narrative form, interviews, and conversation.
• Health, Wellness & FitnessPodcast series that examines health and wellness, including mental and emotional health, fitness, food, sleep, meditation, conventional and alternative medicine, etc.
• HistoryPodcast series that examines or explores historical matters, including recent history, ancient history, biographical work, or historiography.
• Interview or Talk Show - Entertainment & CulturePodcast series featuring conversations, discussions, or guest appearances centered on entertainment and cultural life. This includes celebrity interviews, pop culture, film, television, music, fashion, the arts, lifestyle, and cultural trends.
• Interview or Talk Show - News, Business & SocietyPodcast series featuring conversations, discussions, or guest appearances centered on news, business, and society. This includes politics, current events, economics, technology, industry, innovation, social issues, and global affairs.
• Kids & FamilyPodcast series that examines family life and parenting, or is produced specifically to entertain, educate, or relax children.
• LifestylePodcast series that examines lifestyle content, interviews, and conversation touching on the personal side of life by providing information and resources that allow people to live on their own terms. Lifestyle and living topics include: gardening, home improvement, interior design, architecture, and like subjects.
• MusicPodcast series devoted to discussing and/or promoting music and music culture. Includes interviews, performance, reviews, etc.
• News & PoliticsInformational podcast series focused on news topics, political happenings, and recent updates and headlines.
• Public Service & ActivismPodcasts that were created to discuss or facilitate political change, public participation in civics, government policies/pursuits, or social activism.
• Science & EducationPodcast series that examines science and education in narrative form, interviews, and conversation.
• Scripted (Fiction)Podcast series devoted to performing scripted fictional work for entertainment.
• Shows-Interview or Talk ShowPodcast series featuring conversations, discussions, or guest appearances centered on news, business, and society. This includes politics, current events, economics, technology, industry, innovation, social issues, and global affairs.
• SportsPodcast series that examine sports and sports culture, including athletes, teams, leagues, events, history, analysis, and fandom, through narrative, interviews, or conversation.
• Sustainability & EnvironmentPodcast series focused on sustainability, including but not limited to climate and environmental issues, cities and housing, and food.
• TechnologyPodcast series that examine technology in narrative form, interviews, and conversation.
• Television & FilmPodcast series devoted to discussing and/or promoting television/streaming shows and films. Including series that feature recaps, reviews, interviews, in-depth discussion of TV and film, etc.

Individual EpisodeHonors the best single podcast episodes across genres, from independent productions to household names in digital audio.

• Arts & CultureSingle podcast episode that examines arts and culture in narrative form, interviews, and conversation. Topics include fine art, film, fashion, television, culinary experiences, popular culture, etc.
• Belonging & InclusionSingle podcast episode that focus on belonging and inclusion across all identies with the goal of creating inclusive environments where individuals can be authentic without discrimination. Must be individual episode.
• BusinessSingle podcast episode that examines the business world, including financial matters, in narrative form, interviews, and conversation. Must be an individual episode.
• ComedySingle podcast episode dedicated to comedy or the art of laughter in narrative form, stand-up, interviews, conversation or other formats.
• Crime & JusticeSingle podcast episode dedicated to crime and justice, including unsolved mysteries, true crime, supreme court rulings and criminal and civil cases and legal activities. Must be an individual episode.
• DocumentarySingle podcast episode that examines documentary content in narrative form, interviews, and conversation.
• Featured GuestSingle podcast episode with a best-in-class showcase of a guest or special co-host, including narrative form, interviews and conversations.
• Health, Wellness & LifestyleSingle podcast episode that examines health and wellness, including mental and emotional health, fitness, food, sleep, meditation, conventional and alternative medicine.
• HistorySingle podcast episode that examines or explores historical matters, including recent history, ancient history, biographical work, or historiography.
• Interview or Talk ShowSingle podcast episode featuring a host or hosts interviewing guests.
• Kids & FamilySingle podcast episode that examines family life and parenting, or is produced specifically to entertain, educate, or relax children. Must be an individual episode.
• News & PoliticsSingle podcast episode focused on news topics, political happenings, and recent updates and headlines.
• Public Service & Activism *Single podcast episode created to discuss or facilitate political change, civic participation, government policy or public service, or social activism.
• Science & EducationSingle podcast episode that examines science and education in narrative form, interviews, and conversation. Topics could run the gamut of health and medicine, mathematics, environment, food science, academic focused content for adults and children including and how-to and explainers.
• Sports *Single podcast episode that examines sports and sports culture, including athletes, teams, leagues, events, history, analysis, and fandom, through narrative, interviews, or conversation.
• Technology *Single podcast episode that examines technology in narrative form, interviews, and conversation.
• Television & FilmSingle podcast episode devoted to discussing and/or promoting television/streaming shows and films. Including series that feature recaps, reviews, interviews, in-depth discussion of TV and film, etc.

Limited-Series & SpecialsHonors for the best special episodes or limited run Podcasts series.

• Belonging & InclusionPodcast limited-series or special episode that focus on belonging and inclusion across all identies with the goal of creating inclusive environments where individuals can be authentic without discrimination. Must be limited-series or special episode.
• Business & Thought LeadershipPodcast limited-series or special episodes that examine the business world, marketing, finance, investments, and thought leadership in narrative form, interviews, and conversation. Must be limited-series or special episode.
• Crime & JusticePodcast limited-series or special episode dedicated to crime and justice, including unsolved mysteries, true crime, supreme court rulings and criminal and civil cases and legal activities. Must be limited-series or special episode.
• DocumentaryPodcast limited-series or special episode that examines documentary content in narrative form, interviews, and conversation. Must be limited-series or special episode.
• Health, Science & EducationPodcast limited-series or special episode that examines and educates around health and science in narrative form, interviews, and conversations. Must be limited-series or special episode.
• Interview or Talk ShowPodcast limited-series or special episode featuring a host or hosts interviewing guests. Must be limited-series or special episode.
• News & PoliticsPodcast limited-series or special episode focused on news topics, political happenings, and recent updates and headlines. Must be limited-series or special episode.
• Scripted (Fiction)Podcast limited-series or special episode devoted to performing scripted fictional work for entertainment. Must be limited-series or special episode.
• Sports *Podcast limited-series or special episode that examines sports and sports culture, including athletes, teams, leagues, events, history, analysis, and fandom, through narrative, interviews, or conversation.

FeaturesHonors excellence in the craft and innovation of podcasting.

• Best Branded Podcast or SegmentThe most engaging, entertaining, and/or informative podcast created on behalf of a brand or organization.
• Best Co-HostsThe hosts with the most; who demonstrate the best qualities of hosting a podcast interview or conversation. Podcast must have at least (2) hosts.
• Best Creator SeriesThe most memorable, entertaining, informative, and engaging podcast series created, hosted, or led by a Creator or Influencer.
• Best HostThe host with the most; who demonstrates the best qualities of hosting a Podcast interview or conversation.
• Best Indie PodcastThe most memorable, entertaining, informative, and engaging podcast created and produced by independent groups or individuals.
• Best Indie Podcast - Limited RunThe most memorable, entertaining, informative, and engaging limited run podcast created and produced by independent groups or individuals (12 episodes maximum, trailers and bonus content excluded).
• Best Individual EpisodeThe most memorable, informative, or entertaining single podcast episode.
• Best Limited SeriesThe most memorable, engrossing, and entertaining multi-episode limited series developed for a Podcast. Full series will be judged.
• Best Live Podcast RecordingIndividual or special podcast episode, or podcast mini-series, created for and recorded in a live setting with an audience present. Including but not limited to special live episodes of news and interview shows.
• Best New Podcast - Entertainment & CulturePodcasts in their first year of production that showcase originality, strong creative vision, and excellence in execution covering topics centered on entertainment and cultural life. This includes celebrity interviews, pop culture, film, television, music, fashion, the arts, lifestyle, and cultural trends.
• Best New Podcast - News, Business & SocietyPodcasts in their first year of production that showcase originality, strong creative vision, and excellence in execution covering topics centered on news, business, and society. This includes politics, current events, economics, technology, industry, innovation, social issues, and global affairs.
• Best Partnership or CollaborationIndividual or special podcast episode, series or mini-series that include a partnership or collaboration between one or more brands.
• Best SeriesThe most memorable, entertaining, informative, and engaging podcast series as a whole.
• Best Video PodcastThe most memorable video podcast content, visual storytelling, and multi-platform excellence.
• Best Video Podcast Co-Hosts *The co-hosts with the most; who demonstrate exceptional rapport, presence, and interplay in leading a video podcast interview or conversation.
• Best Video Podcast HostThe host with the most; who demonstrates exceptional presence, clarity, and connection in leading a video podcast interview or conversation.
• Best WritingPodcasts that demonstrate excellence in editorial, regardless of the topic covered.
• Experimental & InnovationIndividual or series that best uses untraditional ideas and techniques in concept, content or execution, to produce work that drives the medium forward.
• Original Music / Sound DesignPodcasts that set the industry standard for sound design and effects, or that feature the best original body of music throughout episodes.

Games ExcellenceHonors excellence in the craft and innovation of game-making across platforms.

• Best Art DirectionOnly art direction judged. A game whose visual style and language is distinctly unique and elevates the overall game experience.
• Best Community ExperienceGames that set an industry standard of excellence for community experience by combining intuitive UX with robust social features, inclusive interaction, and systems that sustain active, engaged player communities.
• Best Game DesignGames that set an industry standard of excellence for the user's gameplay experience with innovative design and user-centric functionality.
• Best Music/Sound DesignGames that have outstanding audio, including score, original song, soundtrack, and sound design.
• Best Narrative & StorytellingGames that demonstrate the best, most innovative, and effective use of storytelling to create an immersive and compelling narrative experience.
• Technical AchievementGames that set an industry standard by using new, innovative technology in an outstanding way that improves the overall experience.

Games GeneralHonors outstanding games across all genres and platforms, from mobile and console to immersive and cross-platform play.

• Action & AdventureGames developed around the idea of action, exploration, discovery, and quests.
• Independent Creator #Games created by an individual or independent creators that set an industry standard of excellence.
• Kids & FamilyGames developed specifically children, education and/or are geared toward family play.
• Puzzle & CasualGames that challenge players through puzzles, trivia, cards, wordplay, logic, or memory, as well as other casual games designed for intuitive, approachable play.
• Social Impact & Public ServiceGames that promote awareness around a societal cause, affect the learner's perspective about a social issue or otherwise encourage real-world social action. Issues can include health & wellness, sustainability, climate, diversity, equity & inclusion, huma

General CreatorHonors exceptional creator-led content across genres, industries, and cultural niches.

• Animals & Pets *Content made by Creators or Influencers centered on animals and pets, including pet personalities and work by animal-focused storytellers, trainers, rescuers, wildlife creators, and advocates.
• Art, Culture & MusicContent made by a Creator or Influencer dedicated to art, culture, or music, including visual art, music creation and performance, theater, design, dance, literature, museums, criticism, and cultural commentary.
• Business & FinanceContent made by a Creator or Influencer dedicated to the business world, including education, insights, and thought leadership around marketing, business, markets, industry, real estate, finance, banking and more.
• ComedyContent made exclusively for social platforms by a Creator or Influencer dedicated to comedy or humor, including stand-up, skits, parodies, improvisation, and other comedic content.
• Entertainment or MemeContent made exclusively for social platforms by a Creator or Influencer centered around entertainment or the culture of entertainment, including television, film, gaming, pop culture, celebrities, events, memes, viral trends, and more.
• Fashion & BeautyContent made exclusively for social platforms by a Creator or Influencer featuring personal style, clothing, design, and accessories, including content for fashion labels, cosmetics brands, and other fashion and beauty brands.
• Fitness, Health & WellnessContent made exclusively for social platforms by a Creator or Influencer dedicated to fitness, personal health, and well-being, including workouts, medicine, mental health, alternative therapies, meditation, and nutrition.
• Food & DrinkContent made exclusively for social platforms by a Creator or Influencer dedicated to the culinary world such as food culture, restaurants, recipes, cooking, and products (including content created on behalf of restaurants, critics, brands, etc).
• Home & DesignContent made by a Creator or Influencer focused on home, interiors, architecture, design, décor, landscaping or related lifestyle and creative practices.
• Kids & FamilyContent made exclusively for social platforms by a Creator or Influencer centered on family life and parenting, or specifically designed to entertain, educate, or relax children and their parents.
• News & PoliticsContent made exclusively for social platforms by a Creator or Influencer dedicated to news and political information including; analysis, breaking announcements or the promotion of public representatives and political happenings.
• PodcastA Creator or Influencer recognized for their podcasting work, producing groundbreaking video or audio content that captivates, informs, and engages audiences online.
• Science, Technology & EducationContent made by a Creator or Influencer dedicated to education and science including tutorials and knowledge-sharing content.
• Social ImpactContent made exclusively for social platforms by a Creator and or dedicated to promoting a cause, encouraging civic participation, provoking action and creating social change.
• SportsContent made exclusively for social platforms by a Creator or Influencer dedicated to sports news, sports culture, athletes, teams, statistics, data, sporting events, and sports history.
• Travel & LifestyleContent made by a Creator or Influencer dedicated to travel and lifestyle, including travel guides, reviews, tips, experiences, leisure activities, and cultural exploration.

Creator BusinessHonors the most innovative and effective creator-led businesses, partnerships, collaborations, and entrepreneurial ventures.

• Athlete-Led Media or Venture *Best, most innovative, creative or effective athlete-founded or athlete-led media property or business venture, including podcasts, shows, production companies, networks, platforms, products, services, consumer brands, and other entrepreneurial initiatives.
• Branded Entertainment *Best, most innovative, creative or effective creator-made entertainment produced with or for a brand, including scripted or unscripted shows, episodic series, films, and other original programming with standalone entertainment value.
• Cause-Driven PartnershipBest, most innovative, and effective or creative use of brand collaboration by a Creator or Influencer in support of a cause, social good, or environmental mission.
• College Athletics Campaign *Best, most innovative, creative, or effective Creator or Influencer campaign centered on college athletics, including campaigns involving college athletes’ name, image, and likeness (NIL), athlete-led content, and collaborations with college athletes, teams, schools, collectives, conferences, or collegiate sports communities.
• Creator Brand Ambassador(s)Best, most innovative, and effective or creative use of brand ambassadorship by a Creator or Influencer.
• Creator Launch or DropBest, most innovative, and effective or creative drop or launch campaign by a Creator or Influencer, including products, fashion lines, beauty brands, food and beverage ventures, media projects, books, courses, podcasts, events, startups, or other creator-led initiatives, that demonstrate entrepreneurial achievement and audience impact.
• Creator Masterclass or Learning ProgramBest, most innovative, and effective or creative use of creator-built education ventures, including courses, masterclasses, workshops, or community learning programs, that demonstrate audience impact, accessibility, and business success.
• Creator/Influencer Partnership or Collaboration - BrandBest, most innovative, creative or effective Creator or Influencer partnership or collaboration with a brand.
• Creator/Influencer Partnership or Collaboration - Media/EntertainmentBest, most innovative, creative or effective Creator or Influencer partnership or collaboration with a media or entertainment company.
• Creator/Influencer Partnership or Collaboration - Sports *Best, most innovative, creative or effective Creator or Influencer partnership or collaboration within sports.
• Creator-Led Product or ServiceBest, most innovative, and effective or creative product or service by a Creator or Influencer, recognized for its sustained success, originality, and value to audiences.
• Cross-Platform PresenceBest, most innovative, creative or effective use of social presence across multiple platforms and media formats to build sustainable creator businesses.
• Multi-Creator CampaignBest, most innovative, creative or effective campaign featuring strategic collaboration between multiple creators.
• Newsletter or Written SeriesBest newsletter or written series by a Creator or Influencer.
• Real-Time Collaboration *Best, most innovative, creative or effective collaboration between a Creator or Influencer and a brand that responds in real time to a current event, cultural moment, public conversation, or emerging trend with speed, relevance, and creative instinct.

Creator ExcellenceHonors outstanding content and creativity by creators and influencers.

• Best Activation or StuntBest, most innovative, creative or effective activation or stunt by a Creator or Influencer, including public activations, viral challenges, themed events, interactive experiences, and staged scenarios.
• Best Community EngagementBest, most innovative, and effective or creative use of community building, engagement and audience development by a Creator or Influencer.
• Best Creative Use of AI & TechnologyBest, most innovative, and effective or creative use of AI tools and emerging technologies by a Creator or Influencer to drive storytelling, business growth, and audience engagement.
• Best Creator-to-Creator CollaborationBest, most innovative, and effective or creative use of strategic collaborations between multiple Creators that drive mutual growth and audience expansion.
• Best Duo or GroupBest, most innovative, and effective or creative content by a Creator duo or group.
• Best EditingContent made exclusively for social platforms by a Creator or Influencer that exemplifies best editing practices. This category considers the craft of editing only. Technical ability, creative execution, and adherence to the standards of the craft will all be considered.
• Best Interview or Conversation *Best interview or conversation hosted or led by a Creator or Influencer, across short-form and long-form formats, including sit-downs, on-the-street interviews, roundtables, and other conversational content.
• Best LivestreamBest, most innovative, and effective or creative livestreams by a Creator or Influencer, including gaming, talk content, concerts, shopping, live events, Q&As, and other real-time audience engagement experiences.
• Best Longform VideoBest video content 3 minutes or longer, made exclusively for social platforms by a Creator or Influencer.
• Best Narrative, Storytelling or WritingBest use of narrative, storytelling or writing by a Creator or Influencer. Includes short-form or long-form journalism, analysis. opinion, humor, drama, etc.
• Best Series: LongformBest episodic video series OVER 3 minutes made exclusively for social platforms by a Creator or Influencer.
• Best Series: ShortformBest episodic video series UNDER 3 minutes made exclusively for social platforms by a Creator or Influencer.
• Best Shortform VideoBest video content under 3 minutes including tutorials, made exclusively for social platforms by a Creator or Influencer.
• Best Thought LeadershipContent made by a Creator or Influencer offering unique insights, innovative ideas, and expertise that inspires, educates or helps others solve problems.
• Best Visual Effects *Best use of visual effects by a Creator or Influencer, including CGI, compositing, practical and digital effects, and visual illusions, recognized for technical ability, originality, and creative execution.
• Most ViralBest viral content made exclusively for social platforms by a Creator or Influencer. Must have received at least 100,000 views to be considered for this category.

AI Experiences & ApplicationsRecognizes the best AI experiences and applications across industries and disciplines. Honors products and platforms that enhance creativity, business, and everyday life.

• Arts, Culture & EventsRecognizes use of AI in applications and experiences that enhance arts, culture, and live or digital events.
• Belonging & InclusionUse of AI in applications and experiences that advance belonging and inclusion across all identities.
• Coding & Developer Tools *Use of AI in applications, experiences, and tools that enable, enhance, or streamline the creation and development of software, including writing code, testing, debugging, deploying, and maintaining it.
• Consumer ApplicationUse of AI in applications and experiences that serve consumers across all categories, including productivity, creativity, entertainment, health, shopping, and beyond.
• Creative ToolsUse of AI in applications, experiences and tools that enable, enhance, or streamline creative workflows across design, marketing, content creation, and other creative disciplines.
• Creativity & StorytellingUse of AI in applications and experiences that enable, amplify, or reimagine creativity and storytelling across any medium or discipline, including visual art, music, performance, design, marketing, and advertising.
• Customer Experience or CRMUse of AI in applications and experiences that facilitate customer relationship management, support systems, or customer experience optimization.
• Data Visualization & ReportingUse of AI in applications and experiences that transform data visualization and reporting, including dashboards, analytics platforms, automated insights, and intelligent data storytelling.
• E-commerce & RetailUse of AI in applications and experiences that transform shopping, retail, and commerce, including personalization, inventory management and logistics.
• Education, Learning & TrainingUse of AI in applications and experiences that advance education, learning, and training, including personalized learning, tutoring, course delivery, skill development, and workforce training.
• Energy & SustainabilityUse of AI in applications and experiences that promote sustainability and environmental impact, including clean energy, renewable technologies, climate resilience, and resource management.
• Entertainment & MediaUse of AI in entertainment and media applications and experiences, including gaming, music, sports, interactive media, streaming, and immersive formats
• Financial ServicesUse of AI in applications and experiences across fintech, banking, insurance, and investing, including analysis, fraud detection, customer services, and compliance.
• Health & WellnessUse of AI in applications and experiences that support personal health, fitness, mental wellness, lifestyle, and preventative care, including exercise, nutrition, mindfulness, and sleep.
• Healthcare & Life SciencesUse of AI-in applications and solutions that advance healthcare and life sciences, from improving patient care and delivery to supporting research, biotechnology, and scientific discovery.
• Marketing or BrandingUse of AI in apps and experiences that facilitate marketing campaigns, brand optimization, or advertising solutions.
• Productivity & Work ToolsUse of AI in applications, experiences, and tools that enhance workplace productivity, collaboration, and professional workflows.
• Public Service & ActivismUse of AI in applications and experiences that drive humanitarian or social good, contributing to purpose-driven impact.
• Sales & RevenueUse of AI in applications and experiences that support lead generation, scoring, forecasting, pricing optimization, and revenue management.
• Search & Knowledge *Use of AI in applications and experiences that improve how people search for, discover, organize, and understand information and knowledge.
• Travel, Transportation & HospitalityUse of AI in applications and experiences that improve travel, transportation, and hospitality across areas such as booking, mobility, logistics, guest services, and customer experiences.

AI Features & InnovationRecognizes excellence in AI features and innovation across design, engineering, user experience, and responsible development. Honors craft and impact in advancing the field.

• Best AI AgentAutonomous AI systems that demonstrate advanced reasoning, decision-making, and task completion.
• Best AI Co-Creation *Work that best exemplifies the synthesis of human creative judgment and AI capabilities. Submissions may include projects, products, or experiences across creative, technical, commercial, and research disciplines. Judged on the strength of that synthesis, originality, execution, and outcome.
• Best AI Personalization *AI-powered experiences that adapt content, functionality, or interactions to individual users based on their behavior, context, needs, or preferences.
• Best AI Technical AchievementBreakthrough engineering or algorithmic innovation in AI that showcases exceptional technical complexity and originality.
• Best AI User ExperienceAI applications with UX and design that set an industry standard through intuitive, seamless, and innovative interaction.
• Best Multimodal AI *AI-powered experiences that meaningfully integrate two or more modes, including text, image, audio, video, or voice, into a cohesive interaction.
• Best Product or ServiceAI-driven products or services that deliver outstanding innovation, market impact, and user value, with AI at the core of differentiation.
• Best Real-Time EngagementAI-powered systems that enable dynamic, real-time interactions or responses. AI should facilitate immediate, contextual engagement across various touchpoints or user interactions.
• Best Responsible AI ImplementationAI-powered applications built with responsibility at their core, demonstrating leadership in ethics, transparency, fairness, accountability, and trust, and setting a standard for safe and equitable AI.
• Best Use of AI Voice & Conversational InterfaceVoice assistants, chatbots, or conversational systems that demonstrate natural, productive, and innovative AI-powered interactions.
• Experimental & InnovationGroundbreaking or experimental uses of AI that push boundaries and expand possibilities for the technology and its applications.
• Visual DesignBest, most innovative, and effective use of AI in visual design. This category recognizes AI-powered applications, tools, and experiences that enhance graphic creation, layout, branding, typography, motion, or other visual elements — where AI advances creative expression, streamlines design processes, or enables entirely new design possibilities.