27TH ANNUAL WEBBYS: CALL FOR ENTRIES OPEN ENTER NOW
Meet the Nominees April 17, 2018

The Best of This Year’s Branded Projects

Get into the 22nd Annual Webby Awards Branded Entertainment and Branded Content Nominees across Experimental & Weird, Food & Beverage, and more!

This was the year of branded content and entertainment. Whether you like documentaries on centenarians living to improve—or ice sculptors made in a rapper’s likeness are more your style, there’s seriously awesome branded work for everyone to enjoy.

Check out a few of this year’s Nominees in Branded Content and Branded Entertainment—across Experimental & Weird, Fashion & Lifestyle, and more—as you vote for your favorites in the Webby People’s Voice Awards through Thursday, April 19th.

Jump to:

• Experimental & Weird
• Food & Beverage
• Fashion, Beauty & Lifestyle


EXPERIMENTAL & WEIRD

A street lined with pink cats, nostalgic infomercials layered with GIFs, looping videos of indie bands and domestic abuse survivors… sounds strange, right? Luckily, that’s #onbrand for our Nominees across Experimental & Weird in Film & Video, who are taking risks to elevate brands’ messages.

Weird That's #OnBrand

Share It To Stop It by ACG Advertising Agency
1/5

Share It To Stop It by ACG Advertising Agency

Pink Kittens by AMVBBDO
2/5

Pink Kittens by AMVBBDO

Lotto Bucketlist by King
3/5

Lotto Bucketlist by King

Stick Around with GIPHY Stickers by GIPHY
4/5

Stick Around with GIPHY Stickers by GIPHY

Downtown Records - Live Looper by BBDO New York
5/5

Downtown Records - Live Looper by BBDO New York


FOOD & BEVERAGE

What can compete with a six-foot tall ice sculpture of Ice-T, you ask? Try a documentary on killer female and female-identifying DJs, a five-course meal at Taco Bell, an aerial view of Australian cuisine, and a toast to a NASCAR legend. These Food & Beverage Nominees in Advertising, Media & PR will have you saying mmmmm! (or ordering a taco).

  • Budweiser: One Last Ride by VaynerMedia
  • Celebrate Australia by The Monkeys
  • Frozen Ice-T by Goodby Silverstein & Partners
  • Smirnoff Equalizing Music by Vice Media + Virtue
  • Test Kitchen by Taco Bell by Deutsch

Sustenance That's #OnBrand

Budweiser: One Last Ride by VaynerMedia
1/5

Budweiser: One Last Ride by VaynerMedia

Celebrate Australia by The Monkeys
2/5

Celebrate Australia by The Monkeys

Frozen Ice-T by Goodby Silverstein & Partners
3/5

Frozen Ice-T by Goodby Silverstein & Partners

Smirnoff Equalizing Music by Vice Media + Virtue
4/5

Smirnoff Equalizing Music by Vice Media + Virtue

Test Kitchen by Taco Bell by Deutsch
5/5

Test Kitchen by Taco Bell by Deutsch


FASHION, BEAUTY & LIFESTYLE

Yasss! This year’s Nominees for Fashion, Beauty & Lifestyle in Advertising, Media, & PR know how to get us excited for SS18, FW18 (and really, just year-round retail) with these show-stopping campaigns dripping in creativity and depth.

  • Woza by Pantera & Co and Mami Wata
  • MICHAEL KORS WALKBOX by THAT
  • “Unclassified” by 23 Stories for Reebok by 23 Stories
  • The Postman Dreams 2 by Anonymous Content
  • Vogue x Estée Lauder: The night (of summer) is young by Condé Nast Stories

Fashion That's #OnBrand

Woza by Pantera & Co and Mami Wata
1/5

Woza by Pantera & Co and Mami Wata

MICHAEL KORS WALKBOX by THAT
2/5

MICHAEL KORS WALKBOX by THAT

\
3/5

"Unclassified" by 23 Stories for Reebok

The Postman Dreams 2 by Anonymous Content
4/5

The Postman Dreams 2 by Anonymous Content

Vogue x Estée Lauder: The night (of summer) is young by Condé Nast Stories
5/5

Vogue x Estée Lauder: The night (of summer) is young by Condé Nast Stories


This year’s Branded Entertainment and Branded Content Nominees are incredible and bring joy to our eyes.

Your favorite Webby Nominees still need your help to win the Webby People’s Voice Award in their categories. Vote now through Thursday, April 19th at vote.webbyawards.com

27th Annual Webby Awards

CALL FOR ENTRIES OPEN

Enter Now
Drag