Emmy-nominated Host and Interviewer Shira Lazar was one of the first to recognize the impact of the Internet on culture—and build a platform to toast it. Her pioneering attitude toward digital led her to form What’s Trending, the leading media platform curating the biggest digital trends as they happen.
Since then, she’s deepened her expertise across social media and kept an ear on the ground for the latest emerging tech to tap into. Through her podcast and newsletter, The Alpha, she keeps the industry in on the most important moments they need to know.
We spoke to Lazar for our latest edition of Feedworthy, our new series spotlighting our favorite creators. Read on to see where she draws inspiration from and her fave trend of the moment.
What inspires you online? Who or what is always on your mood board?
Learning, meeting people and experiencing. Practicing freedom of expression and truth, and sharing that with others.
Who are some of your favorite creators?
Nadya Okamoto, Roberto Nickson, Blair Imani
Describe your feed in three words.
Authentic. Empowering. Trendsetting.
What’s a favorite moment from your career?
Spending an hour on stage interviewing Joan Rivers at Internet Week NYC.
What’s a social media trend you’re obsessed with right now?
Translating Gen Alpha
What’s your social media ick?
Copying someone else without giving them credit.
Who or what is your dream collaboration?
Oprah!
What can’t you get enough of right now on the Internet?
The Mel Robbins Podcast and Only Murders in the Building, Season 4
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